---
title: "Star Wars Keychain — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-keychain"
last_updated: "2026-08-10T10:16:45.841Z"
locale: en
meta:
description: "Niche score 44/100 · $54K/yr market · 262K searches/yr · $12.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $54K/yr market · 262K searches/yr · $12.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Wars Keychain — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars keychain**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 72Conversion 20Competition 38Returns 94Price range 53Avg price 57Brand share 34Review moat 55Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+54.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,309.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.49–$24.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$54K**
$54K/yr · 262K searches
According to Flapen's Amazon United States niche tracking, star wars keychain is a $54K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars keychain market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#16,701**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**177**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**12%**
- Funko53% - STAR WARS13% - Finex10% - Disney5% - LEGO4% - Little Prince3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-keychain/trend)
## **Top star wars keychain search terms**
- **star wars keychain**166K/yr+50.1%0.9% conv. - **star wars key chain**22K/yr+39.4%1.3% conv. - **star wars bag charm**12K/yr+99.2%0.3% conv. - **starwars keychain**14K/yr+50.1%0.9% conv. - **star wars keychains**13K/yr+55.9%0.7% conv. - **star wars plush keychain**6K/yr+71.5%0.2% conv. - **darth maul keychain**5K/yr+217.0%1.6% conv. - **star wars key chains**5K/yr+70.9%1.3% conv. - **anakin skywalker keychain**6K/yr+61.6%0.1% conv. - **keychain star wars**5K/yr+29.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-keychain/search-terms)
## **Top star wars keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Keychain: Star Wars - Darth Vader**Funko**$12.21**4.8★2,709 rev](https://www.amazon.com/dp/B08RZCDQS8) [2**Finex 4 Pcs Set Black White Soldier Head Keychain for Backpack Crossbody Bag Handbag Tote Daypack - Kylo Ren Darth Vader BB8 Stormtrooper**Finex**$14.64**4.7★142 rev](https://www.amazon.com/dp/B07G67CTFW) [3**Lego Star Wars Darth Vader Key Chain**STAR WARS**$17.22**4.5★315 rev](https://www.amazon.com/dp/B000HAN24E) [4**Funko Pop! Keychain: The Mandalorian - The Child**Funko**$12.45**4.8★6,100 rev](https://www.amazon.com/dp/B08S1BNL2S) [5**Star Wars Millennium Falcon Pewter Key Ring**Disney**$10.20**4.6★1,810 rev](https://www.amazon.com/dp/B07T99KM84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Star Wars Mystery Mini Backpack Keychain Charm**Loungefly**$19.59**14 rev4mo ago](https://www.amazon.com/dp/B0GGVHGF5P) [**HOHOPEACH Beads Chain Bag Charms for Handbag Y2k Accessories Purse Charm Backpack Charm Cute Keychain (Black Star One Size)**HOHOPEACH**$9.81**13 rev1y ago](https://www.amazon.com/dp/B0DG248WBL) [**26Pcs Yoda KeyChains Party Favors Set for Classroom Exchange Game Prizes**YUANHUISHENG**$24.46**78 rev2y ago](https://www.amazon.com/dp/B0CLZJD8V9) [**Funko POP! Keychain: Star Wars Ahsoka - Thrawns Night Trooper Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - TV Fans - Backpack Decor**Funko**$9.00**198 rev2y ago](https://www.amazon.com/dp/B0C6YTG5P1) [**LEGO Star Wars Darth Maul Minifigure Keyring Keychain 854188**LEGO**$13.82**193 rev3y ago](https://www.amazon.com/dp/B09RQZ4YR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOHOPEACH Beads Chain Bag Charms for Handbag Y2k Accessories Purse Charm Backpack Charm Cute Keychain (Black Star One Size)**HOHOPEACH**$9.81**3.9★**▲ 81%**](https://www.amazon.com/dp/B0DG248WBL) [**Star Wars Mystery Mini Backpack Keychain Charm**Loungefly**$19.59**4.3★**▲ 80%**](https://www.amazon.com/dp/B0GGVHGF5P) [**Finex 4 Pcs Set Black White Soldier Head Keychain for Backpack Crossbody Bag Handbag Tote Daypack - Kylo Ren Darth Vader BB8 Stormtrooper**Finex**$14.64**4.7★**▲ 50%**](https://www.amazon.com/dp/B07G67CTFW) [**Funko Pop! Keychain: The Mandalorian - The Child**Funko**$12.45**4.8★**▲ 47%**](https://www.amazon.com/dp/B08S1BNL2S) [**Lego Star Wars Darth Vader Key Chain**STAR WARS**$17.22**4.5★**▲ 45%**](https://www.amazon.com/dp/B000HAN24E)
**~~View all trending →~~**
## **What buyers say about star wars keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality, great price, and shipping was fast”*
**Value For Money**10%
*“not cheapy either”*
**Durability**8%
*“durable”*
**Strength**8%
*“Sturdy”*
**Design-Overall**8%
*“This is nicely done, looks great”*
**Size-Overall**7%
*“good size”*
**Gifting Purpose**7%
*“Great Gift”*
**Ease Of Use**3%
*“It's simple,”*
**Advertised Vs Actual Product**3%
*“Like expected”*
**Chain/Key Quality**3%
*“Cute little keychain I got for my friend who loves Star wars”*
### **What buyers complain about **
**Durability**31%
*“They fell apart instantly”*
**Quality-Overall**22%
*“Junk”*
**Size-Overall**13%
*“Bigger than I thought”*
**Hard Feel**5%
*“its hard plastic”*
**Advertised Vs Actual Product**5%
*“Not as shown”*
**Material Quality**3%
*“leather material from the pics”*
**Rubber Quality**3%
*“doesnt look anything like the pictures like the other ones like lol they have a nicer rubber”*
**Instructions/User Manual/Troubleshooting**3%
*“should come with instructions, because it can take awhile to figure out”*
**Weight Heavy**2%
*“Nice gift just heavy”*
**Add-Ons/Attachments**2%
*“So tiny and broke in less than a day before it was even attached to anything”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**21%
**Value For Money**8%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Functionality-Overall**6%
**Weight Heavy**4%
**Chain/Key Quality**3%
**Gifting Purpose**2%
**Durability**2%
## **Common questions**
- **Is star wars keychain profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the star wars keychain niche?**
- 11 brands and 177 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in star wars keychain?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.1%.
- **When does demand for star wars keychain peak?**
- Demand peaks in May–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the star wars keychain niche?**
- Listings span $6.49–$24.46; the average listing price is $12.85 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.
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