---
title: "Star Pins — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/star-pins"
last_updated: "2026-08-10T05:33:16.421Z"
locale: en
meta:
description: "Niche score 56/100 · $45K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $45K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Pins — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **star pins**
**Worth a look**
Shows a thin review moat (55 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 96Conversion 27Competition 44Returns 88Price range 61Avg price 70Brand share 59Review moat 97Quality gap 48
**Review moat**
**Incredible****55.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+147.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.07–$28.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$45K**
$45K/yr · 146K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, star pins is a $45K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star pins market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#45,609**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**26%**
- Lyrow36% - Huquary9% - Tichso9% - DISCAO8% - GKDFK7% - Solsew5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +147.4% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/star-pins/trend)
## **Top star pins search terms**
- **gold star pins**29K/yr+651.7%1.9% conv. - **star pins**41K/yr+33.9%1.4% conv. - **gold star pin**25K/yr+141.1%1.6% conv. - **star pin**28K/yr+28.3%0.8% conv. - **gold star pins bulk**9K/yr+799.3%1.7% conv. - **gold stars pins**4K/yr>1,000%1.6% conv. - **star pins bulk**5K/yr+35.4%1.8% conv. - **star lapel pin**5K/yr+13.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/star-pins/search-terms)
## **Top star pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 50pcs)**Lyrow**$18.91**4.3★126 rev](https://www.amazon.com/dp/B0CYYZXKWG) [2**Huquary 25/50set Gold Star Pins Bulk Gold Metal Y2k Motivational Pins Employee Appreciation Gift Include Pin Cards and Bag Thank You Gift(50set)**Huquary**$22.37**4.6★7 rev](https://www.amazon.com/dp/B0FP2CNNGM) [3**Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)**Tichso**$8.10**5.0★8 rev](https://www.amazon.com/dp/B0GQ4Z75YL) [4**DISCAO 50/100/200/300/500 pieces small golden Star lapel pin Veterans Day Star pin Backpack Military Award pin Labor Day Fourth of July Memorial Day Star brooch costume decoration pins Clothes hats bulk (50)**DISCAO**$9.50**4.6★80 rev](https://www.amazon.com/dp/B0DFSHLQQS) [5**Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 100pcs)**Lyrow**$28.88**4.3★126 rev](https://www.amazon.com/dp/B0F99KCNLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)**Tichso**$8.10**8 rev4mo ago](https://www.amazon.com/dp/B0GQ4Z75YL) [**12 PCS Doing My Best Enamel Pin Gold Glitter Star Brooch Pin Metal Badges Lapel Pin Brooches Fashion Jewelry Accessories For For Backpack Hat Bag Jacket Coat Travel Gifts**HASRLWINS**$9.84**4 rev6mo ago](https://www.amazon.com/dp/B0GD5JVHBN) [**GKDFK Gold Star Pins Bulk Happy Face Enamel Pins Yellow Star Lapel Pin Five Star Badge Backpack Hat Bag Button Pins for Women Men (1)**GKDFK**$6.24**3 rev7mo ago](https://www.amazon.com/dp/B0G5FWH7HZ) [**JarThenaAMCS 25 Pcs Gold Star Pins Metal Y2K Motivational Pins Gold Smile Star Patriotic Award Accessories for Back to School Students Clothes Hat Backpack Brooch Badge**JarThenaAMCS**$10.23**3 rev8mo ago](https://www.amazon.com/dp/B0FYNLKGW2) [**36 Set Gold Star Pins Employee Appreciation Gifts Pins Bulk with Greeting Cards and Bag for Coworker Thank You Employee Recognition Christmas Party Gifts**Wewounyl**$15.79**1 rev9mo ago](https://www.amazon.com/dp/B0FFGT8VYZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Smile Star Enamel Lapel Pins Gold Star Pin Collar Hat Bag Shirt Clothing Brooch Novel Badge Gifts Jewelry (5 Pieces Smile Star)**GKDFK**$13.37**4.7★**▲ 66%**](https://www.amazon.com/dp/B0DBG15BYL) [**Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)**Tichso**$8.10**5.0★**▲ 66%**](https://www.amazon.com/dp/B0GQ4Z75YL) [**12 PCS Doing My Best Enamel Pin Gold Glitter Star Brooch Pin Metal Badges Lapel Pin Brooches Fashion Jewelry Accessories For For Backpack Hat Bag Jacket Coat Travel Gifts**HASRLWINS**$9.84**5.0★**▲ 63%**](https://www.amazon.com/dp/B0GD5JVHBN) [**Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 100pcs)**Lyrow**$28.88**4.3★**▲ 62%**](https://www.amazon.com/dp/B0F99KCNLM) [**GKDFK Gold Star Pins Bulk Happy Face Enamel Pins Yellow Star Lapel Pin Five Star Badge Backpack Hat Bag Button Pins for Women Men (1)**GKDFK**$6.24**5.0★**▲ 56%**](https://www.amazon.com/dp/B0G5FWH7HZ)
**~~View all trending →~~**
## **What buyers say about star pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Very nice quality”*
**Design-Overall**11%
*“The color and design is consistent throughout the set”*
**Brightness/Shine/Glow**9%
*“Bright and shiny and full of joy”*
**Advertised Vs Actual Product**9%
*“exactly as described in the listing”*
**Gifting Purpose**9%
*“They bring a huge smile to the recipient and me”*
**Strength**7%
*“they feel sturdy and well crafted”*
**Fastener Quality**5%
*“Good clasp”*
**Sharpness**5%
*“Look sharpe”*
**Durability**4%
*“We've had no trouble with these falling off”*
**Size-Overall**2%
*“is just the right size. not too big”*
### **What buyers complain about **
**Fastener Quality**25%
*“Clasps don't stay on”*
**Defective Material/Parts**13%
*“The pins do not work”*
**Color**13%
*“The stars arrive all striped”*
**Add-Ons/Attachments**13%
*“wouldnt stay attached”*
**Strength**13%
*“Loose backs”*
**Quality-Overall**10%
*“The major dislike is that these are very cheap”*
**Ease Of Use**6%
*“I am disappointed the backs are hard to squeeze open”*
**Material Quality**4%
*“the poor quality material of the pin backing is so thin that TWO of these pins drove through the rear of the pin holder”*
**Thickness**4%
*“Theyre not as thin as a normal thumbtack”*
### **Top return reasons **
**Size-Overall**49%
**Functionality-Overall**8%
**Value For Money**5%
**Fastener Quality**5%
**Scratch Resistance**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Metal Authenticity**3%
**Locking Mechanism**3%
## **Common questions**
- **Is star pins profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +147.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the star pins niche?**
- 17 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in star pins?**
- Top complaints mined from reviews: Fastener Quality, Defective Material/Parts, Color. The return rate is 1.3%.
- **When does demand for star pins peak?**
- Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the star pins niche?**
- Listings span $6.07–$28.88; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.
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