---
title: "Star Dress — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/star-dress"
last_updated: "2026-08-10T05:35:49.159Z"
locale: en
meta:
description: "Niche score 53/100 · $26K/yr market · 485K searches/yr · $35.05 avg price. High returns (13.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $26K/yr market · 485K searches/yr · $35.05 avg price. High returns (13.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Dress — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **star dress**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but high returns (13.9%) keeps it on the watch list.
Market size 6Growth 57Conversion 2Competition 96Returns 0Price range 66Avg price 95Brand share 87Review moat 64Quality gap 90
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$8.11–$137.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****959.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 485K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.9%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, star dress is a $26K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star dress market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#12,964**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**48%**
Top 20: 77%
**Top-5 click share**
**18%**
Top 20: 41%
**Open market**
**48%**
- CORAMOON18% - Allegra K9% - OYOANGLE9% - Milumia7% - WaveHills5% - WDIRARA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/star-dress/trend)
## **Top star dress search terms**
- **celestial dress**128K/yr+27.1%0.2% conv. - **star dress**84K/yr+48.5%0.1% conv. - **star dress women**35K/yr+51.8%0.1% conv. - **moon dress**41K/yr+36.3%0.2% conv. - **galaxy dress**33K/yr+1.6%0.1% conv. - **starry dress**25K/yr-16.2%0.0% conv. - **sun and moon dress**17K/yr+71.2%0.0% conv. - **stars dress**12K/yr+125.0%0.2% conv. - **celestial dress women**21K/yr-16.6%0.2% conv. - **dress with stars**11K/yr+116.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/star-dress/search-terms)
## **Top star dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5104%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WDIRARA Womens Gothic Print Ruffle Off the Shoulder Dress Long Bell Sleeve Mesh Short Dresses Black Large**WDIRARA**$39.29**4.2★47 rev](https://www.amazon.com/dp/B0FF9QGVHR) [2**Milumia Womens Summer Mini Dress 90s Boho A Line Mesh Short Dresses Festival Outfits Allover Sun Print Multicolor Medium**Milumia**$27.83**4.4★737 rev](https://www.amazon.com/dp/B0CWKX33JM) [3**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Large**OYOANGLE**$43.51**4.3★12 rev](https://www.amazon.com/dp/B0G4WP6B8C) [4**Glenmal 4 Pieces Celestial Jewelry Moon Stars Crown Necklaces and Body Chain Headband Drop Earrings for Women(Gold)**Glenmal**$15.06**4.2★308 rev](https://www.amazon.com/dp/B0BDQ4GBWG) [5**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Small**OYOANGLE**$43.68**4.3★12 rev](https://www.amazon.com/dp/B0G4WP4SCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VAFOLY Beach Vacation Boho Dresses for Women 2026: Womens Short Sleeve Summer Casual Floral Cruise Clothes Garden Wedding Guest Dresses Dinner Graduation A Line Short Maxi Dress Multi Black M**VAFOLY**$40.01**90 rev6mo ago](https://www.amazon.com/dp/B0GGBVP14P) [**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Large**OYOANGLE**$43.51**12 rev6mo ago](https://www.amazon.com/dp/B0G4WP6B8C) [**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Small**OYOANGLE**$43.68**12 rev6mo ago](https://www.amazon.com/dp/B0G4WP4SCM) [**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Medium**OYOANGLE**$43.61**12 rev6mo ago](https://www.amazon.com/dp/B0G4WRN1G9) [**JollieLovin Women T Shirt Plus Size Summer Swing Dresses Short Sleeve V Neck Loose Casual Dress(2X Star on Navy Blue-128)**JollieLovin**$24.20**445 rev6mo ago](https://www.amazon.com/dp/B0G92JLW75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JollieLovin Women T Shirt Plus Size Summer Swing Dresses Short Sleeve V Neck Loose Casual Dress(2X Star on Navy Blue-128)**JollieLovin**$24.20**4.5★**▲ 48%**](https://www.amazon.com/dp/B0G92JLW75) [**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Large**OYOANGLE**$43.51**4.3★**▲ 45%**](https://www.amazon.com/dp/B0G4WP6B8C) [**Show Me Your Mumu Womens Lisa Mini Dress Celestial Shimmer Chiffon L**Show Me Your Mumu**$137.28**5.0★**▲ 45%**](https://www.amazon.com/dp/B0F9MCVMFQ) [**OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Small**OYOANGLE**$43.68**4.3★**▲ 43%**](https://www.amazon.com/dp/B0G4WP4SCM) [**VAFOLY Beach Vacation Boho Dresses for Women 2026: Womens Short Sleeve Summer Casual Floral Cruise Clothes Garden Wedding Guest Dresses Dinner Graduation A Line Short Maxi Dress Multi Black M**VAFOLY**$40.01**4.0★**▲ 41%**](https://www.amazon.com/dp/B0GGBVP14P)
**~~View all trending →~~**
## **What buyers say about star dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“It's flattering and fits a bit big”*
**Comfort-Overall**9%
*“Comfortable to wear”*
**Shape/Style**8%
*“Really flattering on”*
**Value For Money**6%
*“Worth It”*
**Color**5%
*“Color is accurate”*
**Material Quality**5%
*“The material is beautiful”*
**Quality-Overall**5%
*“Gorgeous high quality party dress fits perfect”*
**Design-Overall**3%
*“the design is beautiful”*
**Stretchability/Expandability/Elasticity**3%
*“The elastic waist is comfortable”*
**Print Quality**3%
*“Gorgeous print, an attention getter”*
### **What buyers complain about **
**Size-Overall**20%
*“very short”*
**Quality-Overall**7%
*“Poor quality”*
**Material Quality**7%
*“The material is not what I expected”*
**Durability**4%
*“its falling apart”*
**Color**4%
*“Not my color”*
**Advertised Vs Actual Product**3%
*“looks nothing like the picture”*
**Chest Fit**3%
*“The bust cups are small”*
**Waist Fit**3%
*“Can't have over 30 inch waist”*
**Shape/Style**3%
*“Style Not As Expected”*
**Stretchability/Expandability/Elasticity**2%
*“Product seemed already stretches out and worn”*
### **Top return reasons **
**Size-Overall**36%
**Length**9%
**Chest Fit**8%
**Color**7%
**Waist Fit**7%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Shape/Style**3%
**Shoulder Fit**2%
**Quality-Overall**2%
## **Common questions**
- **Is star dress profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 136 tracked products. 1 of 56 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the star dress niche?**
- 64 brands and 73 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in star dress?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.9% — above our launch gate.
- **When does demand for star dress peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the star dress niche?**
- Listings span $8.11–$137.28; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.
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