---
title: "Stanley Chapstick Holder — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/stanley-chapstick-holder"
last_updated: "2026-08-10T02:12:23.852Z"
locale: en
meta:
description: "Niche score 39/100 · $13K/yr market · 84K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $13K/yr market · 84K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stanley Chapstick Holder — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **stanley chapstick holder**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 6Conversion 22Competition 63Returns 77Price range 62Avg price 27Brand share 80Review moat 69Quality gap 30
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****738.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.03–$30.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-39.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, stanley chapstick holder is a $13K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stanley chapstick holder market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$18K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**55%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**40%**
- Desing Wish23% - JimysCo15% - WK IEASON7% - Haevola6% - Wchoicsy6% - HEYSKAY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -39.0% search growth over the last 90 days.
6K4KPrime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/stanley-chapstick-holder/trend)
## **Top stanley chapstick holder search terms**
- **stanley chapstick holder**19K/yr-44.2%1.5% conv. - **stanley cup chapstick holder**12K/yr-32.7%1.5% conv. - **chapstick holder for stanley cup**8K/yr-41.0%1.3% conv. - **water bottle chapstick holder**9K/yr-34.5%0.7% conv. - **stanley lip gloss holder**9K/yr-41.7%1.3% conv. - **tumbler chapstick holder**8K/yr-24.1%0.4% conv. - **stanley cup lip gloss holder**5K/yr-32.5%0.8% conv. - **tumbler lip balm holder**2K/yr-37.4%1.0% conv. - **stanley cup lip balm holder**2K/yr-10.0%1.0% conv. - **stanley lip balm holder**3K/yr-58.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/stanley-chapstick-holder/search-terms)
## **Top stanley chapstick holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$67410%$1K15%$2K20%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desing Wish Silicone Chapstick Holder with Cap Cover 0.6 Diameter Portable Lip Balm Holder Key Chain Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink**Desing Wish**$5.84**4.6★353 rev](https://www.amazon.com/dp/B0BXDHHKCG) [2**Set of 3 Pcs Accessories for 40oz Tumbler or other brands 40 OZ Tumblers (Cream)**JimysCo**$5.98**4.6★250 rev](https://www.amazon.com/dp/B0D69YZYJ8) [3**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**4.8★78 rev](https://www.amazon.com/dp/B0FV8T5M7K) [4**WK IEASON Lip Balm Holder Keychain Clip On PU Leather Lipstick Sleeve Pouch Lip Gloss Holder Lip Balm Sleeve Holder Keychain 3PCSLight Purple/Light Pink/Matte Beige**WK IEASON**$7.27**4.7★101 rev](https://www.amazon.com/dp/B0FH6WKGZ1) [5**HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip**HEYSKAY**$7.17**4.5★109 rev](https://www.amazon.com/dp/B0FH4V5VJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls**Wchoicsy**$15.00**277 rev6mo ago](https://www.amazon.com/dp/B0GGGQQ87H) [**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**78 rev9mo ago](https://www.amazon.com/dp/B0FV8T5M7K) [**Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS**Nevfal**$6.02**31 rev9mo ago](https://www.amazon.com/dp/B0FCN1LHHW) [**COOKOOKY Keychain Holder for Chapstick Lipstick Lip Gloss Cute Lip Balm Keychain Holder with Clip (flower#1)**COOKOOKY**$5.87**422 rev10mo ago](https://www.amazon.com/dp/B0FNVRND4H) [**WK IEASON Lip Balm Holder Keychain Clip On PU Leather Lipstick Sleeve Pouch Lip Gloss Holder Lip Balm Sleeve Holder Keychain 3PCSLight Purple/Light Pink/Matte Beige**WK IEASON**$7.27**101 rev11mo ago](https://www.amazon.com/dp/B0FH6WKGZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Desing Wish Silicone Chapstick Holder with Cap Cover 0.6 Diameter Portable Lip Balm Holder Key Chain Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Black**Desing Wish**$5.95**4.6★**▲ 268%**](https://www.amazon.com/dp/B0BVZ7QJ7K) [**COOKOOKY Keychain Holder for Chapstick Lipstick Lip Gloss Cute Lip Balm Keychain Holder with Clip (flower#1)**COOKOOKY**$5.87**4.8★**▲ 267%**](https://www.amazon.com/dp/B0FNVRND4H) [**Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls**Wchoicsy**$15.00**4.5★**▲ 217%**](https://www.amazon.com/dp/B0GGGQQ87H) [**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**4.8★**▲ 204%**](https://www.amazon.com/dp/B0FV8T5M7K) [**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)**Thread Wallets**$9.06**4.6★**▲ 193%**](https://www.amazon.com/dp/B08NSYKVXP)
**~~View all trending →~~**
## **What buyers say about stanley chapstick holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality, easy to have one attached to everything so you always have chapstick available”*
**Size-Overall**14%
*“They fit”*
**Ease Of Use**11%
*“Convenient”*
**Color**10%
*“I love the colors”*
**Value For Money**7%
*“this is absolutely worth it”*
**Gifting Purpose**7%
*“Perfect little gift”*
**Chain/Key Quality**6%
*“These are perfect for a cute keychain”*
**Durability**6%
*“seems pretty durable”*
**Advertised Vs Actual Product**5%
*“better than expected”*
**Strength**3%
*“They seem decently made, and sturdy”*
### **What buyers complain about **
**Size-Overall**18%
*“Size-wise, these are small”*
**Quality-Overall**12%
*“kind of cheap”*
**Material Quality**10%
*“the plastic and make of them is slightly cheaper looking”*
**Value For Money**8%
*“kind of cheap”*
**Durability**8%
*“Broke”*
**Strength**6%
*“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”*
**Handle Quality**4%
*“Needs at least 1inch of handle to fit properly”*
**Chain/Key Quality**4%
*“But the keychain part breaks off too easy”*
**Smell**4%
*“The neoprene smell does eventually dissipate”*
**Stretchability/Expandability/Elasticity**2%
*“I lost my lip balm elastic”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**5%
**Color**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Functionality-Overall**3%
**Value For Money**2%
**Add-Ons/Attachments**1%
**Chain/Key Quality**1%
## **Common questions**
- **Is stanley chapstick holder profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the stanley chapstick holder niche?**
- 22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in stanley chapstick holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.9%.
- **When does demand for stanley chapstick holder peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the stanley chapstick holder niche?**
- Listings span $5.03–$30.96; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.
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