---
title: "St Patricks Day Hat — $247K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/st-patricks-day-hat"
last_updated: "2026-08-10T10:19:32.073Z"
locale: en
meta:
description: "Niche score 43/100 · $247K/yr market · 590K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $247K/yr market · 590K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Patricks Day Hat — $247K/yr Amazon US Niche (2026) - Flapen"
---
# **st patricks day hat**
**Skip it**
Soft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Market size 46Growth 0Conversion 17Competition 94Returns 20Price range 85Avg price 95Brand share 33Review moat 49Quality gap 32
**Avg price**
**Incredible****$30.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$5.22–$83.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,552.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$247K**
$247K/yr · 590K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-83.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, st patricks day hat is a $247K/yr Amazon United States market (590K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st patricks day hat market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$462K–$617K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#4,303**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**85%**
Top 20: 98%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**13%**
- Black Clover77% - Generic3% - STARANCE2% - Life is Good2% - Quanhaigou2% - Biddy Murphy2% - Open — no brand owns it (19 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -83.3% search growth over the last 90 days.
200K150KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 86.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/st-patricks-day-hat/trend)
## **Top st patricks day hat search terms**
- **live lucky hats for men**49K/yr+23.3%1.1% conv. - **irish hat**78K/yr-80.8%1.1% conv. - **leprechaun hat**101K/yr-94.4%0.0% conv. - **lucky hat**27K/yr-76.1%0.6% conv. - **live lucky hats**11K/yr+22.3%0.6% conv. - **irish hats**20K/yr-73.9%0.6% conv. - **live lucky hats for women**8K/yr+47.1%2.0% conv. - **live lucky hat**11K/yr-10.3%0.8% conv. - **lucky hats for men**10K/yr+18.8%1.1% conv. - **lucky brand hat**8K/yr+7.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/st-patricks-day-hat/search-terms)
## **Top st patricks day hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Clover Premium Clover 2 Flex Cap Black/Black S/M**Black Clover**$37.62**4.7★7,211 rev](https://www.amazon.com/dp/B0DGXB4YPW) [2**Black Clover Unisex Premium Clover 1 White/Black Fitted Golf Hat Large/X-Large**Black Clover**$36.46**4.7★7,211 rev](https://www.amazon.com/dp/B0DD18Y37H) [3**Black Clover Unisex USA American Flag Two-Tone Vintage Adjustable Snapback Cap Mesh Trucker Golf Hat**Black Clover**$37.05**4.7★107 rev](https://www.amazon.com/dp/B0DDQ1FFSR) [4**Black Clover Unisex Two Tone Vintage 40 Adjustable Hat White/Red/Navy One Size**Black Clover**$36.74**4.8★6 rev](https://www.amazon.com/dp/B0FVT2Z9XC) [5**Black Clover Unisex USA 2T Vintage 3 Adjustable Hat White Hat/3D USA Flag Clover One Size**Black Clover**$34.42**4.6★28 rev](https://www.amazon.com/dp/B0DRPTMNR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Clover Unisex Two Tone Vintage 40 Adjustable Hat White/Red/Navy One Size**Black Clover**$36.74**6 rev9mo ago](https://www.amazon.com/dp/B0FVT2Z9XC) [**Black Clover Unisex Perfect Luck 22 Hat Heather Peri Blue Hat/White Mesh/3D White Clover Small**Black Clover**$37.11**4 rev9mo ago](https://www.amazon.com/dp/B0FVT26XY4) [**Black Clover Unisex Clover Nation 29 Snapback Adjustable Hat Blue Camo Hat/Navy One Size**Black Clover**$38.77**2 rev9mo ago](https://www.amazon.com/dp/B0FVST3JGT) [**Black Clover Unisex Two Tone Vintage 37 Adjustable Hat Black/Charcoal/Brown One Size**Black Clover**$37.43**3 rev9mo ago](https://www.amazon.com/dp/B0FVT2KWNY) [**Black Clover Unisex Lucky Heather Laser 1 Hat White Hat/3D Small**Black Clover**$37.75**4 rev9mo ago](https://www.amazon.com/dp/B0FVT1PVRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Clover Unisex Lucky Heather Laser 1 Hat White Hat/3D Small**Black Clover**$37.75**5.0★**▲ 121%**](https://www.amazon.com/dp/B0FVT1PVRF) [**Black Clover Unisex Premium Clover 155 Live Lucky Fitted Golf Hat L/XL Ice Blue/Black**Black Clover**$37.35**4.7★**▲ 113%**](https://www.amazon.com/dp/B0DVB9GT77) [**Black Clover New Live Lucky Premium Clover #152 Azure Blue Fitted L/XL Golf Hat**Black Clover**$37.42**4.7★**▲ 104%**](https://www.amazon.com/dp/B0DTML4XFT) [**Black Clover Unisex Perfect Luck 22 Hat Heather Peri Blue Hat/White Mesh/3D White Clover Small**Black Clover**$37.11**4.1★**▲ 96%**](https://www.amazon.com/dp/B0FVT26XY4) [**Black Clover Unisex Lucky Heather Laser 5 Hat Heather Blue Hat/3d Navy Clover SM/MD One Size**Black Clover**$38.05**5.0★**▲ 95%**](https://www.amazon.com/dp/B0FVT11JD6)
**~~View all trending →~~**
## **What buyers say about st patricks day hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“the fit is really accurate”*
**Quality-Overall**22%
*“Fantastic quality, feels custom made”*
**Value For Money**13%
*“Good deal”*
**Comfort-Overall**9%
*“are comfortable to wear”*
**Color**5%
*“I love all of the color options”*
**Material Quality**3%
*“Nice Material”*
**Advertised Vs Actual Product**3%
*“Looks exactly as advertised”*
**Shape/Style**3%
*“Quality & Stylish”*
**Adjustability/Rotatability/Reclining**2%
*“Adjusts to fit perfectly”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**46%
*“Little tight”*
**Advertised Vs Actual Product**10%
*“Not as advertised”*
**Quality-Overall**6%
*“This cap is NOT the same quality if my previous live lucky caps”*
**Value For Money**5%
*“seems cheaply made for the high price”*
**Material Quality**5%
*“Cheap material”*
**Print Quality**5%
*“It looks like somebody printed something off of a printer”*
**Smell**4%
*“Smells bad”*
**Wrinkles**2%
*“hard to get creases out”*
**Stretchability/Expandability/Elasticity**2%
*“Expansion of cap band is limited”*
**Stiffness**2%
*“Front crown is very stiff”*
### **Top return reasons **
**Size-Overall**74%
**Shape/Style**5%
**Color**4%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**1%
**Length**1%
**Wrinkles**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is st patricks day hat profitable to sell on Amazon United States?**
- The niche generates $247K/yr across 87 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -83.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the st patricks day hat niche?**
- 25 brands and 50 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in st patricks day hat?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for st patricks day hat peak?**
- Demand peaks in Feb–Mar; the busiest month runs 86.6× the quietest.
- **What does it cost to enter the st patricks day hat niche?**
- Listings span $5.22–$83.49; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.
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