---
title: "St Louis Cardinals — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/st-louis-cardinals"
last_updated: "2026-08-10T03:26:30.318Z"
locale: en
meta:
description: "Niche score 53/100 · $81K/yr market · 369K searches/yr · $21.88 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $81K/yr market · 369K searches/yr · $21.88 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "St Louis Cardinals — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **st louis cardinals**
**Worth a look**
Shows a sweet-spot price point ($21.88 avg), but weak search conversion (1.0%) keeps it on the watch list.
Market size 20Growth 78Conversion 13Competition 77Returns 45Price range 77Avg price 92Brand share 60Review moat 70Quality gap 27
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+67.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****$8.68–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****681.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 369K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, st louis cardinals is a $81K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st louis cardinals market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$131K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#4,504**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **73%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**69%**
Top 20: 97%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**25%**
- Xtreme Apparrel27% - SCOBAR22% - 477% - ALLTB7% - Generic6% - Outerstuff6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.3% search growth over the last 90 days.
20K15KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/st-louis-cardinals/trend)
## **Top st louis cardinals search terms**
- **st louis cardinals shirts**83K/yr+93.7%0.3% conv. - **st louis cardinals**116K/yr+36.0%0.1% conv. - **cardinals baseball shirt**24K/yr+51.6%0.3% conv. - **stl cardinals shirt**22K/yr+73.4%0.2% conv. - **st louis cardinals shirt**20K/yr+119.0%0.3% conv. - **cardinals shirt**27K/yr+18.2%0.3% conv. - **st. louis cardinals shirt**13K/yr+116.1%0.3% conv. - **st. louis cardinals**20K/yr+44.8%0.1% conv. - **st louis cardinals shirts for men**11K/yr+236.8%0.3% conv. - **saint louis cardinals**11K/yr+35.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/st-louis-cardinals/search-terms)
## **Top st louis cardinals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**St. Louis Rings T-Shirt (Large Red)**SCOBAR**$24.65**4.8★644 rev](https://www.amazon.com/dp/B07YF2F466) [2**St. Louis Baseball Vintage Mens Fan T-Shirt (Cardinal Shirt L)**Xtreme Apparrel**$22.58**4.6★1,330 rev](https://www.amazon.com/dp/B0BYPJ5QY5) [3**ALLTB Baseball Shirts Women Funny Baseball Mom Shirt Ballgame Graphic Tshirt Game Day Fan Tee Casual Short Sleeve Top Red**ALLTB**$18.35**4.6★340 rev](https://www.amazon.com/dp/B0F2J24WND) [4**St. Louis Baseball Vintage Mens Fan T-Shirt (Cardinal Shirt XL)**Xtreme Apparrel**$22.82**4.6★1,330 rev](https://www.amazon.com/dp/B0BYPKVMJL) [5**47 MLB Trucker Snapback Adjustable Hat Adult One Size Fits All - St Louis Cardinals Red**47**$37.15**4.5★30 rev](https://www.amazon.com/dp/B0B5HK6KW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brendan Donovan St. Louis Cardinals MLB Nike Kids Youth 8-20 White Home Player Jersey (US Numeric 14 16 White)**Outerstuff**$26.36**1 rev2mo ago](https://www.amazon.com/dp/B0GYFRX6ZP) [**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.95**5 rev7mo ago](https://www.amazon.com/dp/B0G52KXH4W) [**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.78**5 rev7mo ago](https://www.amazon.com/dp/B0G52MF1DC) [**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.42**5 rev7mo ago](https://www.amazon.com/dp/B0G52LC45V) [**ALLTB Baseball Shirts Women Funny Baseball Mom Shirt Ballgame Graphic Tshirt Game Day Fan Tee Casual Short Sleeve Top Red**ALLTB**$18.35**340 rev1y ago](https://www.amazon.com/dp/B0F2J24WND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.78**4.7★**▲ 26%**](https://www.amazon.com/dp/B0G52MF1DC) [**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.95**4.7★**▲ 26%**](https://www.amazon.com/dp/B0G52KXH4W) [**Brendan Donovan St. Louis Cardinals MLB Nike Kids Youth 8-20 White Home Player Jersey (US Numeric 14 16 White)**Outerstuff**$26.36**5.0★**▲ 26%**](https://www.amazon.com/dp/B0GYFRX6ZP) [**Mens Vintage Baseball Fans Team Color T Shirt for Men Women**Generic**$19.42**4.7★**▲ 25%**](https://www.amazon.com/dp/B0G52LC45V) [**St. Louis Rings T-Shirt (Medium Red)**SCOBAR**$24.65**4.8★**▲ 23%**](https://www.amazon.com/dp/B07YF3WFDB)
**~~View all trending →~~**
## **What buyers say about st louis cardinals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Easy fit”*
**Quality-Overall**16%
*“Good quality”*
**Color**13%
*“and the color is bright”*
**Comfort-Overall**12%
*“So comfortable”*
**Soft Feel**7%
*“The fabric is soft and breathable”*
**Material Quality**3%
*“The shirt material isn't too thick or too thin and is also pretty soft and comfortable”*
**Value For Money**3%
*“Affordable”*
**Design-Overall**2%
*“I do like the design”*
**Exercise/Sports Suitability**2%
*“Perfect to sports”*
**Durability**2%
*“have had no issues with them”*
### **What buyers complain about **
**Size-Overall**39%
*“Shorter than I expected”*
**Color**13%
*“The dye bled onto the white trim”*
**Advertised Vs Actual Product**5%
*“Not as assumed”*
**Print Quality**4%
*“The print is a little faded”*
**Quality-Overall**4%
*“Poor quality”*
**Machine Wash Suitability**2%
*“Only reason Im not giving it 5 stars is it is Pilly after one wash”*
**Value For Money**2%
*“Not worth it”*
**Wrinkles**2%
*“The shirt came so wrinkled”*
**Unsustainable Design**2%
*“wen I tried to separate the design came out”*
**Durability**2%
*“The clasp broke 1 month after he started wearing it”*
### **Top return reasons **
**Size-Overall**51%
**Color**9%
**Chest Fit**7%
**Length**6%
**Material Quality**4%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Sleeve Fit**2%
**Arm Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is st louis cardinals profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 45 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +67.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the st louis cardinals niche?**
- 23 brands and 23 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in st louis cardinals?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.4%.
- **When does demand for st louis cardinals peak?**
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the st louis cardinals niche?**
- Listings span $8.68–$37.15; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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