---
title: "Squid Game Costume — $399K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/squid-game-costume"
last_updated: "2026-08-10T12:27:05.556Z"
locale: en
meta:
description: "Niche score 51/100 · $399K/yr market · 1.9M searches/yr · $30.76 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $399K/yr market · 1.9M searches/yr · $30.76 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squid Game Costume — $399K/yr Amazon US Niche (2026) - Flapen"
---
# **squid game costume**
**Worth a look**
Shows a sweet-spot price point ($30.76 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 55Growth 15Conversion 8Competition 75Returns 45Price range 83Avg price 95Brand share 48Review moat 48Quality gap 82
**Avg price**
**Incredible****$30.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.52–$75.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$399K**
$399K/yr · 1.9M searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,672.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, squid game costume is a $399K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game costume market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$246K–$308K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#11,539**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **50%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**20%**
- Disguise30% - Spirit Halloween19% - Uisozsfeb10% - Medtecs9% - Masfrida8% - KISSQIQI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
250K150KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 21.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/squid-game-costume/trend)
## **Top squid game costume search terms**
- **squid game costume**823K/yr-20.2%0.3% conv. - **squid game mask**175K/yr-17.0%0.5% conv. - **squid games costume**117K/yr-19.7%0.4% conv. - **squid game costume kids**302K/yr-28.8%0.2% conv. - **squid game guard costume**113K/yr+0.4%0.2% conv. - **squid games mask**30K/yr-32.5%1.2% conv. - **squid game player costume**29K/yr-42.7%0.1% conv. - **squid game costume for kids**48K/yr-20.6%0.2% conv. - **squid game costumes**25K/yr-16.2%0.3% conv. - **squid game outfit**12K/yr+18.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/squid-game-costume/search-terms)
## **Top squid game costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$36K12%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 XL)**Uisozsfeb**$30.48**3.9★35 rev](https://www.amazon.com/dp/B0D9B9GQ4F) [2**Disguise unisex Squid Game Circle Mask Official Squid Game Masks Accessories Adult Size Costume Mask As Shown One Size US**Disguise**$19.16**4.0★948 rev](https://www.amazon.com/dp/B07KXR8LJZ) [3**Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$40.17**4.3★12 rev](https://www.amazon.com/dp/B0FLDJTCH3) [4**Medtecs Hazmat Suits - 6 Sizes Options (1 PC) - with Pocket - Fabric Passed AAMI Level 4 Disposable Coverall PPE Suit for Biohazard Chemical Protection - Full Body Protective with Hood**Medtecs**$14.84**4.2★160 rev](https://www.amazon.com/dp/B0C5HJK8H7) [5**Disguise unisex adult Squid Game Guard Costume Official Squid Game Jumpsuit and Triangle Mask Sized Costumes As Shown Standard US**Disguise**$63.21**4.0★203 rev](https://www.amazon.com/dp/B07KW28DQ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spirit Halloween Squid Game Kids Player Tracksuit Costume Officially Licensed Green Zip-up Jacket and Pants Set Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$40.17**12 rev11mo ago](https://www.amazon.com/dp/B0FLDJTCH3) [**Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$41.52**9 rev11mo ago](https://www.amazon.com/dp/B0FLDPMZ7F) [**ishenkea 2 Pcs Elite Gold Plastic Teen Adult Halloween Costume Cosplay Mask**ishenkea**$19.54**18 rev11mo ago](https://www.amazon.com/dp/B0FK53YZHN) [**Spirit Halloween Squid Game Adult Black Guard Costume Officially licensed Supervisor Guard Outfit Men Size L/XL Standard Multicolor**Spirit Halloween**$54.18**23 rev1y ago](https://www.amazon.com/dp/B0F3LPD7QR) [**Spirit Halloween Worker Half Mask - Squid Game Unisex Adult ONE Size FITS Most Multicolor**Spirit Halloween**$9.68**0 rev1y ago](https://www.amazon.com/dp/B0F1WC6KLJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0BQHT5K66) [**DarkCom Halloween Cosplay Squid Animal Onesie Christmas Pajamas Polar Fleece Homewear One Piece Sleepwear for Men Women Large**DarkCom**$20.71**3.8★**▲ 1000%**](https://www.amazon.com/dp/B09X1VNN5S) [**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask-D)**Masfrida**$15.59**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0BZY8F58T) [**Spirit Halloween Squid Game Kids Black Guard Costume Officially Licensed Supervisor Outfit Dystopian Uniform Boys Size CHILD LARGE Standard Multicolor**Spirit Halloween**$41.52**4.3★**▲ 939%**](https://www.amazon.com/dp/B0FLDPMZ7F) [**Uisozsfeb Unisex Red Outfits Halloween Party Costume Full Set(20284 S)**Uisozsfeb**$30.74**3.9★**▲ 864%**](https://www.amazon.com/dp/B0BLNGVZK9)
**~~View all trending →~~**
## **What buyers say about squid game costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Solid quality for price”*
**Size-Overall**12%
*“Fits as it should”*
**Fun/Entertainment Experience**10%
*“Lots of fun”*
**Value For Money**8%
*“Reasonably priced”*
**Warmth**7%
*“Keeps him warm”*
**Gifting Purpose**7%
*“Excellent Gift”*
**Advertised Vs Actual Product**4%
*“Works great, just as advertised”*
**Durability**4%
*“Hasn't broken yet”*
**Brightness/Shine/Glow**3%
*“Very bright”*
**Comfort-Overall**3%
*“it's pretty comfortable”*
### **What buyers complain about **
**Size-Overall**18%
*“Was small”*
**Durability**8%
*“Stopped working”*
**Quality-Overall**7%
*“Terrible quality cheap made”*
**Thickness**7%
*“The material is too thick around the nose”*
**Comfort-Overall**6%
*“Uncomfortable”*
**Charging**5%
*“charging problem”*
**Allergies**5%
*“Allergy on the neck”*
**Material Quality**4%
*“Cheap material”*
**Smell**4%
*“It smells”*
**Stitch/Finish/Polish**3%
*“Suffocating and poor quality stitching”*
### **Top return reasons **
**Size-Overall**46%
**Thin**14%
**Material Quality**6%
**Advertised Vs Actual Product**4%
**Neck Fit**4%
**Quality-Overall**3%
**Value For Money**3%
**Functionality-Overall**2%
**Length**2%
**Charging**2%
## **Common questions**
- **Is squid game costume profitable to sell on Amazon United States?**
- The niche generates $399K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the squid game costume niche?**
- 22 brands and 45 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in squid game costume?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- **When does demand for squid game costume peak?**
- Demand peaks in Jan–Sep–Oct; the busiest month runs 21.7× the quietest.
- **What does it cost to enter the squid game costume niche?**
- Listings span $4.52–$75.41; the average listing price is $30.76 (sweet spot $15–$100). The average incumbent carries 1,672 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)