---
title: "Trend — square neck swimsuits for women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/square-neck-swimsuits-for-women/trend"
last_updated: "2026-08-10T06:58:25.117Z"
locale: en
meta:
  description: "Niche score 58/100 · $26K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $26K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — square neck swimsuits for women - Flapen"
---

# **square neck swimsuits for women**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 89Conversion 5Competition 98Returns 0Price range 91Avg price 95Brand share 96Review moat 48Quality gap 68

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$29.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.99–$79.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+95.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,659.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$26K**

$26K/yr · 246K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****14.6%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend