---
title: "Sports Face Mask — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sports-face-mask"
last_updated: "2026-08-10T04:27:01.910Z"
locale: en
meta:
description: "Niche score 53/100 · $140K/yr market · 344K searches/yr. A deep review moat (8,757 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $140K/yr market · 344K searches/yr. A deep review moat (8,757 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sports Face Mask — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **sports face mask**
**Worth a look**
Shows low returns (1.4%), but a deep review moat (8,757 avg reviews) keeps it on the watch list.
Market size 31Growth 85Conversion 40Competition 44Returns 88Price range 48Avg price 57Brand share 54Review moat 22Quality gap 45
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+85.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$7.00–$22.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$140K**
$140K/yr · 344K searches
**Review moat**
**Bad****8,757.09**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sports face mask is a $140K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports face mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**23%**
- Geyoga28% - Cmonie16% - ROXUN16% - Xeoxarel6% - Botack6% - Venswell4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +85.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sports-face-mask/trend)
## **Top sports face mask search terms**
- **face mask for work**124K/yr+202.7%2.4% conv. - **mscara para el sol**36K/yr+101.0%1.1% conv. - **mascara para sol**27K/yr+95.8%1.5% conv. - **sun mask for men**20K/yr+55.7%1.8% conv. - **pasa montaas para el sol**25K/yr+64.0%1.1% conv. - **facemask for work**35K/yr-59.1%2.2% conv. - **face mask for sun**11K/yr+62.8%1.3% conv. - **summer face mask for men**9K/yr+19.0%1.7% conv. - **mscara para el sol para hombre**9K/yr+37.5%1.5% conv. - **work face mask**10K/yr+27.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sports-face-mask/search-terms)
## **Top sports face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)**Geyoga**$9.60**4.4★10,809 rev](https://www.amazon.com/dp/B08599Q5TS) [2**6 Packs Ski Mask Sun UV Protection Hood Breathable Balaclava Face Mask for Men Women - Motorcycle Fish (6Pcs Color M One size)**Cmonie**$20.84**4.5★351 rev](https://www.amazon.com/dp/B0D8J48M88) [3**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★2,521 rev](https://www.amazon.com/dp/B0BJFJ3J3S) [4**Xeoxarel 6 Pieces Balaclava Face Mask Ski Cooling Neck Gaiter UV Protector Motorcycle Scarf for Men/Women Black**Xeoxarel**$9.84**4.6★1,161 rev](https://www.amazon.com/dp/B0CWMSZTQD) [5**Botack Balaclava Ski Mask Sun UV Protection Breathable Full Head Face Mask for Men Women Skiing Cycling Grey**Botack**$8.77**4.3★5,690 rev](https://www.amazon.com/dp/B07Q81C7XR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black**ROXUN**$9.81**93 rev4mo ago](https://www.amazon.com/dp/B0GKDZ7QBF) [**Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White**Fuinloth**$11.92**1,051 rev1y ago](https://www.amazon.com/dp/B0F5QKMSL3) [**ROXUN 4 Pack Neck Gaiter Cooling Breathable Face Mask UV Protection Scarf Hiking Bandana for Men/Women 4 Black**ROXUN**$9.67**1,085 rev1y ago](https://www.amazon.com/dp/B0F1TVCBV9) [**Lauzq 4Pack Neck Gaiter for Men Women Face Cover Mask Head Wrap Balaclava Headwear Bandana Headband Magic Scarf (A-Flag-1 one size)**Lauzq**$8.60**353 rev1y ago](https://www.amazon.com/dp/B0DZ1TR5Z1) [**ROXUN Balaclava Ski Mask 5 Pack Neck Gaiter Motorcycle Summer Cooling Windproof Scarf for Men/Women Black+White+Navy Blue+Army Green+Dark Gray**ROXUN**$10.06**1,342 rev1y ago](https://www.amazon.com/dp/B0DD5VFV75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black**ROXUN**$9.81**4.5★**▲ 45%**](https://www.amazon.com/dp/B0GKDZ7QBF) [**Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Black)**Geyoga**$10.52**4.4★**▲ 41%**](https://www.amazon.com/dp/B0C8T9VC2P) [**Carhartt Force All-Season Neck Gaiter Black One Size**Carhartt**$19.20**4.6★**▲ 34%**](https://www.amazon.com/dp/B0CR5L3CR7) [**Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Stylish Color)**Geyoga**$11.08**4.4★**▲ 32%**](https://www.amazon.com/dp/B0C3HPYB2J) [**ROXUN Balaclava Ski Mask 5 Pack Neck Gaiter Motorcycle Summer Cooling Windproof Scarf for Men/Women Black+White+Navy Blue+Army Green+Dark Gray**ROXUN**$10.06**4.5★**▲ 26%**](https://www.amazon.com/dp/B0DD5VFV75)
**~~View all trending →~~**
## **What buyers say about sports face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Decent quality”*
**Size-Overall**11%
*“fit snug”*
**Value For Money**9%
*“Great deal”*
**Comfort-Overall**8%
*“Very comfortable”*
**Breathability**8%
*“Very breathable”*
**Warmth**6%
*“Keeps ya warm”*
**Advertised Vs Actual Product**6%
*“As described”*
**Weight Light**4%
*“Its lightweight and breathable”*
**Material Quality**3%
*“Material is very soft”*
**Soft Feel**3%
*“Soft at touch”*
### **What buyers complain about **
**Size-Overall**19%
*“run large”*
**Thickness**12%
*“Could be a little thicker”*
**Quality-Overall**7%
*“Band quality is questionable”*
**Material Quality**4%
*“The material is so thin”*
**Thin**4%
*“To Thin”*
**Stretchability/Expandability/Elasticity**4%
*“Stretches out immediately”*
**Warmth**4%
*“Not very warm at all”*
**Color**3%
*“Dye bleeds”*
**Smell**3%
*“I don't know why everything from Amazon has a fragrance smell”*
**Comfort-Overall**3%
*“Uncomfortable”*
### **Top return reasons **
**Size-Overall**32%
**Neck Fit**16%
**Thin**15%
**Material Quality**10%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Value For Money**3%
**Length**2%
**Breathability**2%
**Warmth**1%
## **Common questions**
- **Is sports face mask profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sports face mask niche?**
- 16 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in sports face mask?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.4%.
- **When does demand for sports face mask peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sports face mask niche?**
- Listings span $7.00–$22.48; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 8,757 reviews — the moat a new listing must climb.
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