---
title: "sports bras for women — $8.9M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sports-bras-for-women"
last_updated: "2026-07-20T17:26:35.083Z"
locale: en
meta:
description: "sports bras for women shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sports bras for women shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sports bras for women — $8.9M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **sports bras for women**
**Worth a look**
Shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 35Conversion 8Competition 95Returns 16Price range 86Avg price 93Brand share 95Review moat 21Quality gap 80
**Market size**
**Incredible****$8.9M**
$8.9M/yr · 60.8M searches
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.42–$66.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,644.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sports bras for women is a $8.9M/yr Amazon United States market (60.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$8.9M–$11.1M**
- units × avg price
- **Launch success**
- **84%**
- 32 of 38 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **132 days**
## **Competition**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**36%**
Top 20: 76%
**Top-5 click share**
**20%**
Top 20: 42%
**Open market**
**60%**
- OEAK16% - LetsJoli7% - Cuteio5% - COCOMARTS4% - Tmeefee4% - HBselect3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
2.3M1.8MPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sports-bras-for-women/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$178K4%$357K6%$535K8%$713K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 127 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M**OEAK**$18.85**4.0★13,129 rev](https://www.amazon.com/dp/B0D8GNQDNX) [2**Tmeefee Adjustable Sports Bras for Women High Support Padded Racerback Bra**Tmeefee**$26.37**4.4★2,131 rev](https://www.amazon.com/dp/B0FFVYHRKT) [3**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)**LetsJoli**$19.62**4.1★16,468 rev](https://www.amazon.com/dp/B0GHMW9L53) [4**Cuteio Wireless Jelly Bras for Women No Underwire with Support - Seamless Wirefree Bralettes Everyday Full Coverage Comfort Tshirt Padded Bra Nude L**Cuteio**$15.28**4.2★2,082 rev](https://www.amazon.com/dp/B0F12KRCYK) [5**Sports Bras for Women HIigh Support Criss-Cross Back Padded Strappy High Impact Sports Bras for Women Large Bust(0001_Black+White+Blue_M)**Nikuja**$19.59**4.5★952 rev](https://www.amazon.com/dp/B0DNPYC8CZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bras for Women Wireless Supportive Bralette Push Up Full Coverage Everyday Bras No Underwire Seamless Comfort T-Shirt Bra Beige**CINOON**$9.86**16 revtoday](https://www.amazon.com/dp/B0G1YXDXYZ) [**Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38C US**Fruit of the Loom**$26.82**59,690 rev1mo ago](https://www.amazon.com/dp/B099Z2L5WH) [**Wireless and Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Lift Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Black M**SHARICCA**$17.29**18 rev1mo ago](https://www.amazon.com/dp/B0GWHLYNRC) [**Amazon Essentials Womens Peached Microfiber Lined V-Neck Bralette Pack of 2 Black / White Large**Amazon Essentials**$21.73**48 rev3mo ago](https://www.amazon.com/dp/B0F5Q4NQMP) [**Wireless Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Sports Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Lift Nude M**ULTREAGLE**$16.20**158 rev3mo ago](https://www.amazon.com/dp/B0GHN84ZL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - M**HONEYLOVE**$66.34**3.6★**▲ 48%**](https://www.amazon.com/dp/B0GRWXWP2Z) [**Wireless and Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Lift Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Black M**SHARICCA**$17.29**4.8★**▲ 47%**](https://www.amazon.com/dp/B0GWHLYNRC) [**New Balance Womens Sports Bras 3 Pack Seamless Cami Removable Pads Medium Impact Gym Bra for Women Multicolor Pack XL**New Balance**$33.50**4.4★**▲ 47%**](https://www.amazon.com/dp/B0FL8WTY98) [**OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee Leopard M**OEAK**$21.64**4.0★**▲ 46%**](https://www.amazon.com/dp/B0GPW8SZ4M) [**HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - XL**HONEYLOVE**$66.23**3.6★**▲ 46%**](https://www.amazon.com/dp/B0GRWKSK84)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“comfortable to use”*
**Size-Overall**17%
*“Not too tight”*
**Soft Feel**7%
*“Buttery Soft”*
**Quality-Overall**4%
*“The price point is just right for the quality”*
**Value For Money**4%
*“Great deal”*
**Strap/String Quality**3%
*“Nice wide straps”*
**Material Quality**2%
*“Good material”*
**Adhesion/Stickiness**2%
*“Great Adhesive”*
**Color**2%
*“True to color”*
**Shape/Style**1%
*“nice style”*
### **What buyers complain about **
**Size-Overall**23%
*“Didn't fit”*
**Strap/String Quality**6%
*“Straps are too short”*
**Comfort-Overall**4%
*“Uncomfortable material”*
**Quality-Overall**4%
*“Not well made”*
**Chest Fit**3%
*“Bust is way too tight”*
**Durability**3%
*“are falling apart”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Adhesion/Stickiness**2%
*“Terrible Adhesion”*
**Shape/Style**2%
*“Not a good shape”*
**Material Quality**2%
*“too much material”*
### **Top return reasons **
**Size-Overall**60%
**Chest Fit**19%
**Advertised Vs Actual Product**2%
**Comfort-Overall**2%
**Material Quality**2%
**Shape/Style**2%
**Cushion**1%
**Strap/String Quality**1%
**Color**1%
**Functionality-Overall**1%
## **Common questions**
- **Is sports bras for women profitable to sell on Amazon United States?**
- The niche generates $8.9M/yr across 127 tracked products. 32 of 38 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the sports bras for women niche?**
- 56 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in sports bras for women?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 8.2% — above our launch gate.
- **When does demand for sports bras for women peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sports bras for women niche?**
- Listings span $8.42–$66.47; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 10,644 reviews — the moat a new listing must climb.
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