---
title: "Spongebob Pajamas — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/spongebob-pajamas"
last_updated: "2026-08-10T16:53:47.472Z"
locale: en
meta:
description: "Niche score 40/100 · $30K/yr market · 293K searches/yr · $24.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $30K/yr market · 293K searches/yr · $24.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spongebob Pajamas — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **spongebob pajamas**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 8Growth 11Conversion 5Competition 96Returns 38Price range 82Avg price 95Brand share 29Review moat 95Quality gap 23
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Review moat**
**Great****104.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$24.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.17–$45.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$30K**
$30K/yr · 293K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, spongebob pajamas is a $30K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spongebob pajamas market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#15,724**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **84%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**16%**
Top 20: 38%
**Open market**
**6%**
- Nickelodeon29% - COCO BRANDS26% - INTIMO13% - SPONGEBOB SQUAREPANTS13% - Bellabu Bear7% - Get Trend7% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -28.9% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/spongebob-pajamas/trend)
## **Top spongebob pajamas search terms**
- **spongebob pajamas**83K/yr-27.1%0.5% conv. - **spongebob pajamas women**22K/yr-7.4%0.4% conv. - **spongebob pjs**24K/yr-30.9%0.5% conv. - **spongebob pajama pants**25K/yr-34.4%0.3% conv. - **spongebob pajamas boys**20K/yr-39.2%1.1% conv. - **spongebob pants**15K/yr-28.7%0.0% conv. - **spongebob pj pants**12K/yr-16.4%0.3% conv. - **spongebob pajamas men**13K/yr-22.4%0.5% conv. - **spongebob pajamas girls**7K/yr-18.1%0.2% conv. - **sponge bob pajamas boys**9K/yr-42.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/spongebob-pajamas/search-terms)
## **Top spongebob pajamas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6034%$1K6%$2K8%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8**Nickelodeon**$15.62**4.6★476 rev](https://www.amazon.com/dp/B0CNKZNQMH) [2**Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft**Nickelodeon**$15.22**5.0★4 rev](https://www.amazon.com/dp/B0GL4TBXTD) [3**COCO BRANDS Spongebob Womens Pajama Set - Soft Stretchy Pajama Shorts & Short Sleeve Notch Collar Button Down Top Size Large Blue/Phone Call With Patrick**COCO BRANDS**$26.75**4.6★36 rev](https://www.amazon.com/dp/B0DJC21J76) [4**Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)**Get Trend**$15.90**4.6★25 rev](https://www.amazon.com/dp/B0FRFYZVJH) [5**Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids SPONGEBOB 8**Nickelodeon**$18.50**4.4★16 rev](https://www.amazon.com/dp/B0GFST62QQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SpongeBob SquarePants Kids 2-Piece Snug-Fit Cotton Pajama Set BEST DAY 2 8**Nickelodeon**$15.62**476 rev2mo ago](https://www.amazon.com/dp/B0CNKZNQMH) [**Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids NOT SQUARE 6**Nickelodeon**$21.53**634 rev2mo ago](https://www.amazon.com/dp/B0DD7YP5H2) [**Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 10**Nickelodeon**$18.24**14 rev2mo ago](https://www.amazon.com/dp/B0FRB64BM4) [**Spongebob Squarepants Movie 2-Piece Loose-fit Pajama Set Soft & Comfortable 6**Nickelodeon**$18.42**14 rev2mo ago](https://www.amazon.com/dp/B0FRB927VF) [**Nickelodeon Unisex Adult 2-piece Snug-fit Cotton Pajama Set Best Day 2 10 US**Nickelodeon**$15.82**476 rev2mo ago](https://www.amazon.com/dp/B0CNL1YZJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend SpongeBob SquarePants Boys Pajama Set 2-Piece Summer PJs with Soft Short Sleeve T Shirt & Shorts Kids Sleepwear (9-10 Years Green SpongeBob)**Get Trend**$15.90**4.6★**▲ 73%**](https://www.amazon.com/dp/B0FRFYZVJH) [**COCO BRANDS Nickelodeon SpongeBob SquarePants - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear for Men & Women Size Large Light Blue & Multi Spongebob Graphic Print Set**COCO BRANDS**$29.93**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FGG36N61) [**Nickelodeon Mens SpongeBob SquarePants Pajama Pants Lounge Bottoms With Drawstring Ultra-soft**Nickelodeon**$15.22**5.0★**▲ 70%**](https://www.amazon.com/dp/B0GL4TBXTD) [**Nickelodeon Boys 2-Piece Loose-fit Pajama Set Soft & Cute for Kids SPONGE LEAGUE 10**Nickelodeon**$15.69**5.0★**▲ 70%**](https://www.amazon.com/dp/B0G6GDQC2X) [**Bellabu Bear SpongeBob SquarePants Kids Shorts Set for Boys & Girls Matching Family Pajamas Rayon from Bamboo (as1 age 3_years Foodie)**Bellabu Bear**$28.43**4.8★**▲ 68%**](https://www.amazon.com/dp/B0D828G7H3)
**~~View all trending →~~**
## **What buyers say about spongebob pajamas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Snug fit- size up”*
**Soft Feel**14%
*“Very soft and got delivered fast”*
**Quality-Overall**13%
*“Good Quality and Arrived On time”*
**Comfort-Overall**13%
*“They are comfortable”*
**Color**6%
*“Color is bright”*
**Gifting Purpose**5%
*“Gift”*
**Design-Overall**4%
*“The design is cute”*
**Value For Money**3%
*“The price is fair for the trademark of SpongeBob”*
**Weight Light**2%
*“This works especially well as a lightweight summer pajama set”*
**Advertised Vs Actual Product**2%
*“Looks just like the picture”*
### **What buyers complain about **
**Size-Overall**45%
*“Absolutely size up”*
**Material Quality**8%
*“totally different materials”*
**Durability**4%
*“Rips easy”*
**Smell**4%
*“Bad chemical smell”*
**Shrinkage Resistance**3%
*“Shrinks”*
**Thickness**2%
*“A little thin”*
**Quality-Overall**2%
*“the quality isnt all there”*
**Arm Fit**2%
*“Fit is too slim on arms and stomach”*
**Flammable**2%
*“Flame retardant needs to go”*
**Value For Money**1%
*“It seemed a little expensive for summer pajamas”*
### **Top return reasons **
**Size-Overall**73%
**Waist Fit**6%
**Length**6%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Feet Fit**1%
**Sleeve Fit**1%
**Width**1%
**Thigh Fit**1%
**Thin**1%
## **Common questions**
- **Is spongebob pajamas profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 159 tracked products. 1 of 70 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the spongebob pajamas niche?**
- 11 brands and 18 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in spongebob pajamas?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Durability. The return rate is 4.0%.
- **When does demand for spongebob pajamas peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the spongebob pajamas niche?**
- Listings span $9.17–$45.65; the average listing price is $24.48 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.
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