---
title: "Spidey Coloring Book — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/spidey-coloring-book"
last_updated: "2026-08-10T13:24:52.099Z"
locale: en
meta:
  description: "Niche score 50/100 · $123K/yr market · 94K searches/yr · $20.42 avg price. Soft demand (-35.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $123K/yr market · 94K searches/yr · $20.42 avg price. Soft demand (-35.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Spidey Coloring Book — $123K/yr Amazon US Niche (2026) - Flapen"
---

# **spidey coloring book**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-35.1% this quarter) keeps it on the watch list.

Market size 28Growth 7Conversion 70Competition 95Returns 90Price range 68Avg price 89Brand share 13Review moat 64Quality gap 21

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.42**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.28–$37.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****937.96**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$123K**

$123K/yr · 94K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-35.1%**

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, spidey coloring book is a $123K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **spidey coloring book market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**6K–8K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$123K–$163K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**6.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#457**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**85%**</dd>

<dt>**Out of stock**</dt><dd>**8.2%**</dd>

<dt>**Avg brand age**</dt><dd>**32 months**</dd>

<dt>**Avg seller age**</dt><dd>**137 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**11 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**95%**

Top 20: 100%

**Top-5 click share**

**18%**

Top 20: 47%

**Open market**

**4%**

- Marvel74% - Disney9% - Crayola5% - Classroom Supply5% - Bendon3% - Stickerland2% - Open — no brand owns it (5 brands, 4%)

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — -35.1% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/spidey-coloring-book/trend)

## **Top spidey coloring book search terms**

- **spidey and his amazing friends clothes**42K/yr-39.2%0.8% conv. - **spidey coloring book**21K/yr-20.3%6.6% conv. - **spidey and friends clothes**11K/yr-42.0%0.5% conv. - **spidey and his amazing friends coloring book**7K/yr-24.9%6.3% conv. - **spidey and friends coloring book**7K/yr-38.6%6.7% conv. - **spidey coloring books for kids 3-5**5K/yr-48.8%5.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/spidey-coloring-book/search-terms)

## **Top spidey coloring book products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages](https://m.media-amazon.com/images/I/518NTqK8D3L.jpg)**Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages**Classroom Supply**$4.28**4.5★65 rev](https://www.amazon.com/dp/B09XGNV4VN) [2![Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and Shorts Set for Toddlers](https://m.media-amazon.com/images/I/41S8NXDAHGL.jpg)**Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and Shorts Set for Toddlers**Marvel**$19.50**4.6★39 rev](https://www.amazon.com/dp/B0DZD8SSP4) [3![Marvel Spidey and His Amazing Friends 48 Page Coloring and Activity Book with Stickers](https://m.media-amazon.com/images/I/51g2c9w38BL.jpg)**Marvel Spidey and His Amazing Friends 48 Page Coloring and Activity Book with Stickers**Marvel**$6.98**4.6★45 rev](https://www.amazon.com/dp/169021600X) [4![Marvel Spidey and His Amazing Friends Spider-Man Toddler Boys Mesh Jersey Tank Top & Basketball Shorts Outfit Set Blue 3T](https://m.media-amazon.com/images/I/51S7Rq-JitL.jpg)**Marvel Spidey and His Amazing Friends Spider-Man Toddler Boys Mesh Jersey Tank Top & Basketball Shorts Outfit Set Blue 3T**Marvel**$24.84**4.7★477 rev](https://www.amazon.com/dp/B0CLQF15WS) [5![Marvel Spidey and His Amazing Friends Toddler Boys 3 Piece Outfit Set Black/Red/Grey 5T](https://m.media-amazon.com/images/I/51OU-dgl5zL.jpg)**Marvel Spidey and His Amazing Friends Toddler Boys 3 Piece Outfit Set Black/Red/Grey 5T**Marvel**$27.11**4.8★832 rev](https://www.amazon.com/dp/B09KD6XQ84)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Marvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51ub57mnHWL.jpg)**Marvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Marvel**$16.02**9 rev4mo ago](https://www.amazon.com/dp/B0GPRDQR95) [![Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41DUfa28zrL.jpg)**Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Marvel**$19.24**19 rev5mo ago](https://www.amazon.com/dp/B0GKQ4ZRBS) [![Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T](https://m.media-amazon.com/images/I/41pP3rS6XZL.jpg)**Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T**Disney**$20.78**871 rev7mo ago](https://www.amazon.com/dp/B0G4VT1P7Z) [![Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years](https://m.media-amazon.com/images/I/413kG5gXSdL.jpg)**Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years**Disney**$21.21**1,263 rev7mo ago](https://www.amazon.com/dp/B0G4JM4JXM) [![Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 4-5 Years](https://m.media-amazon.com/images/I/413kG5gXSdL.jpg)**Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 4-5 Years**Disney**$21.05**1,263 rev7mo ago](https://www.amazon.com/dp/B0G4K3KLHD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Marvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51ub57mnHWL.jpg)**Marvel Spider-Man Miles Morales Ghost Spider Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Marvel**$16.02**4.2★**▲ 119%**](https://www.amazon.com/dp/B0GPRDQR95) [![Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T](https://m.media-amazon.com/images/I/41pP3rS6XZL.jpg)**Disney Marvel Spider-Gwen Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Pink 3T**Disney**$20.78**4.6★**▲ 111%**](https://www.amazon.com/dp/B0G4VT1P7Z) [![Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddlers](https://m.media-amazon.com/images/I/51df3nrVI8L.jpg)**Marvel Spidey and His Amazing Friends Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddlers**Marvel**$20.47**4.8★**▲ 110%**](https://www.amazon.com/dp/B0DWFXMG76) [![Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41DUfa28zrL.jpg)**Marvel Spider-Man Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Marvel**$19.24**4.8★**▲ 105%**](https://www.amazon.com/dp/B0GKQ4ZRBS) [![Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years](https://m.media-amazon.com/images/I/413kG5gXSdL.jpg)**Mavel Spiderman Outfit For Girls Ruffle Sleeve T-Shirt All-Over Print Leggings 2pcs Clothing Set Summer Toddler To Little Kid Costume Dress Up Spidey Clothes Pink 3-4 Years**Disney**$21.21**4.7★**▲ 104%**](https://www.amazon.com/dp/B0G4JM4JXM)

**~~View all trending →~~**

## **What buyers say about spidey coloring book**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Excellent product”*

**Size-Overall**13%

*“Its the perfect size for my toddler”*

**Fun/Entertainment Experience**11%

*“Endless fun”*

**Color**10%

*“the colors were vibrant”*

**Gifting Purpose**7%

*“Easy gift”*

**Value For Money**5%

*“Great value”*

**Leak-Proof**4%

*“No spill”*

**Advertised Vs Actual Product**3%

*“Exactly as pictured”*

**Durability**3%

*“It's durable and comfortable”*

**Comfort-Overall**3%

*“Comfortable”*

### **What buyers complain about **

**Size-Overall**30%

*“its a tad big”*

**Durability**8%

*“Broke 1st day”*

**Quality-Overall**6%

*“quality, and feels cheap for the price”*

**Leak-Proof**6%

*“Not totally leak proof”*

**Product Condition**5%

*“appeared to used”*

**Advertised Vs Actual Product**4%

*“Looks are deceiving”*

**Weight Heavy**3%

*“I expected it to be more heavy duty”*

**Length**3%

*“Tshirt length too short”*

**Functionality-Overall**3%

*“did not work”*

**Value For Money**3%

*“Not worth the price”*

### **Top return reasons **

**Size-Overall**57%

**Material Quality**6%

**Length**5%

**Value For Money**5%

**Quality-Overall**5%

**Advertised Vs Actual Product**5%

**Waist Fit**2%

**Leak-Proof**1%

**Gifting Purpose**1%

**Product Condition**1%

## **Common questions**

<dl>

<dt>**Is spidey coloring book profitable to sell on Amazon United States?**</dt><dd>The niche generates $123K/yr across 102 tracked products. 7 of 28 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (50/100).</dd>

<dt>**How competitive is the spidey coloring book niche?**</dt><dd>11 brands and 47 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 95% of demand.</dd>

<dt>**What do buyers complain about in spidey coloring book?**</dt><dd>Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.</dd>

<dt>**When does demand for spidey coloring book peak?**</dt><dd>Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.</dd>

<dt>**What does it cost to enter the spidey coloring book niche?**</dt><dd>Listings span $4.28–$37.52; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.</dd>

</dl>

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