---
title: "Spiderman Keychain — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-keychain"
last_updated: "2026-08-10T03:21:28.748Z"
locale: en
meta:
description: "Niche score 31/100 · $74K/yr market · 398K searches/yr · $12.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $74K/yr market · 398K searches/yr · $12.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiderman Keychain — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **spiderman keychain**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 19Competition 11Returns 97Price range 37Avg price 50Brand share 10Review moat 72Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****613**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.04**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.89–$20.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 398K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spiderman keychain is a $74K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Oct–Dec. Verdict: Skip it — 31/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman keychain market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#11,361**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**2%**
- Marvel80% - LEGO5% - Nuahyaz4% - Funko4% - RZCXBS3% - TOCKFIT2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-keychain/trend)
## **Top spiderman keychain search terms**
- **spiderman keychain**227K/yr-0.3%1.2% conv. - **spider man keychain**28K/yr+2.8%1.0% conv. - **spiderman key chain**18K/yr+7.7%1.5% conv. - **spiderman plush keychain**12K/yr+9.4%0.3% conv. - **spiderman keychain plush**9K/yr+17.8%0.6% conv. - **spider-man keychain**8K/yr-13.4%0.8% conv. - **backpack clips for kids**15K/yr-39.4%0.0% conv. - **spiderman bag charm**5K/yr+43.2%0.8% conv. - **keychain spiderman**8K/yr+6.3%0.7% conv. - **backpack charms for kids**8K/yr-7.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-keychain/search-terms)
## **Top spiderman keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3**Marvel**$7.29**4.6★195 rev](https://www.amazon.com/dp/B074KXNR59) [2**Spider-Man - Marvel Comics - Soft Touch Bag Clip**Marvel**$5.89**4.6★444 rev](https://www.amazon.com/dp/B01GBAS482) [3**Marvel Spider-Man Colored Head Pewter Key Ring**Marvel**$9.99**4.8★585 rev](https://www.amazon.com/dp/B00ED3EH4K) [4**LEGO Spider-Man Key Chain**LEGO**$20.33**4.6★651 rev](https://www.amazon.com/dp/B0090RD5H4) [5**Nuahyaz Cartoon Keychain for Girls and Boys Cute Keychains Accessories Keyring Key Wristlet Car Charms Backpack Key Chain**Nuahyaz**$9.81**4.7★265 rev](https://www.amazon.com/dp/B0DB5F9339)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RZCXBS Spider Keychain for Backpack Superhero Keychain with Gift Box Brass and S926 Silver Ideal for Holiday Gifts Halloween Christmas(Red-Upright)**RZCXBS**$18.10**64 rev11mo ago](https://www.amazon.com/dp/B0FHVNCKDS) [**TOCKFIT 4pcs spider cartoon spider keychains suitable for both girls and boys. Kawaii keychains which can be used as backpack keychain accessories wrist chains or car ornaments.**TOCKFIT**$12.36**25 rev1y ago](https://www.amazon.com/dp/B0GK7RYMWY) [**Nuahyaz Cartoon Keychain for Girls and Boys Cute Keychains Accessories Keyring Key Wristlet Car Charms Backpack Key Chain**Nuahyaz**$9.81**265 rev1y ago](https://www.amazon.com/dp/B0DB5F9339) [**Funko POP! Keychain: Marvel - Spider-Man - Marvel Comics Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Comic Books Fans - Backpack Decor**Funko**$15.75**3,697 rev1y ago](https://www.amazon.com/dp/B0CT4243GL) [**FUSTMW Spider Keychain Spder Inspired Hero Gifts Jewelry Gifts for Fans (Silver)**FUSTMW**$12.12**172 rev5y ago](https://www.amazon.com/dp/B08H5BF513)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOCKFIT 4pcs spider cartoon spider keychains suitable for both girls and boys. Kawaii keychains which can be used as backpack keychain accessories wrist chains or car ornaments.**TOCKFIT**$12.36**4.5★**▲ 73%**](https://www.amazon.com/dp/B0GK7RYMWY) [**Spider-Man - Marvel Comics - Soft Touch Bag Clip**Marvel**$5.89**4.6★**▲ 38%**](https://www.amazon.com/dp/B01GBAS482) [**Marvel Spider-Man Icon Ball Key Ring Key Accessory Multi-colored 3**Marvel**$7.29**4.6★**▲ 22%**](https://www.amazon.com/dp/B074KXNR59) [**Marvel Spider-Man Colored Head Pewter Key Ring**Marvel**$9.99**4.8★**— 0%**](https://www.amazon.com/dp/B00ED3EH4K) [**RZCXBS Spider Keychain for Backpack Superhero Keychain with Gift Box Brass and S926 Silver Ideal for Holiday Gifts Halloween Christmas(Red-Upright)**RZCXBS**$18.10**4.4★**▼ 21%**](https://www.amazon.com/dp/B0FHVNCKDS)
**~~View all trending →~~**
## **What buyers say about spiderman keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The build quality is phenomenal”*
**Chain/Key Quality**14%
*“Cute keychain”*
**Strength**11%
*“Sturdy”*
**Size-Overall**10%
*“Theyre a good size”*
**Value For Money**9%
*“This was worth the the order”*
**Durability**8%
*“Durable and cute”*
**Advertised Vs Actual Product**8%
*“Great product just as advertised”*
**Color**6%
*“The colors and details are clean, and each one has its own bit of personality without looking cheap or overly cartoonish”*
**Design-Overall**4%
*“Im impressed by the craftsmanship”*
**Ease Of Use**2%
*“Ease of the clip”*
### **What buyers complain about **
**Material Quality**10%
*“Itty bitty made low quality just the cheapest looking plastic not even like how normal Funko pops are”*
**Color**10%
*“its all a silver color”*
**Size-Overall**10%
*“Really really small”*
**Handle Quality**10%
*“Plastic handle rips”*
**Value For Money**10%
*“Thought it was a bit pricey though”*
**Quality-Overall**7%
*“they all looked cheaply made”*
**Advertised Vs Actual Product**5%
*“The ones I received do not have the attention to detail as depicted in the photos”*
**Durability**3%
*“the smaller details might start to rub off after a few months”*
**Weight Light**2%
*“Bag clips are a bit light weight”*
**Weight Heavy**1%
*“The hardware is not the most heavy duty”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Color**6%
**Chain/Key Quality**5%
**Material Quality**5%
**Length**4%
**Durability**4%
**Defective Material/Parts**3%
**Gifting Purpose**2%
## **Common questions**
- **Is spiderman keychain profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the spiderman keychain niche?**
- 7 brands and 79 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in spiderman keychain?**
- Top complaints mined from reviews: Material Quality, Color, Size-Overall. The return rate is 0.7%.
- **When does demand for spiderman keychain peak?**
- Demand peaks in Jul–Aug–Oct–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the spiderman keychain niche?**
- Listings span $5.89–$20.33; the average listing price is $12.04 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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