---
title: "Spiderman Costume — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-costume"
last_updated: "2026-08-10T13:27:15.016Z"
locale: en
meta:
description: "Niche score 56/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spiderman Costume — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **spiderman costume**
**Worth a look**
Shows a sweet-spot price point ($38.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 53Conversion 8Competition 80Returns 19Price range 80Avg price 95Brand share 41Review moat 71Quality gap 43
**Avg price**
**Incredible****$38.78**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 5.7M searches
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$13.73–$118.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****651.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+25.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, spiderman costume is a $1.4M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman costume market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.6M–$1.9M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,312**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **56%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 68%
**Open market**
**16%**
- Marvel30% - Jazwares Costume Play28% - VIARAND11% - Jazwares8% - NEWCOSPLAY4% - HDYOS3% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.2% search growth over the last 90 days.
800K600KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-costume/trend)
## **Top spiderman costume search terms**
- **spiderman costume**1.5M/yr+82.4%0.5% conv. - **spiderman costume kids**1.1M/yr-43.5%0.5% conv. - **spiderman costume adult**796K/yr+37.0%0.4% conv. - **spiderman suit**257K/yr+27.3%0.2% conv. - **spider man suit**125K/yr+109.3%0.1% conv. - **spider-man costume**155K/yr+28.0%0.1% conv. - **spiderman costume 4t**183K/yr+2.3%0.9% conv. - **spider man costume**169K/yr+10.1%0.2% conv. - **disfraz de spiderman para nio**104K/yr+41.2%0.2% conv. - **toddler spiderman costume**174K/yr+10.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/spiderman-costume/search-terms)
## **Top spiderman costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$54K8%$109K12%$163K16%$217K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US**Marvel**$13.73**4.7★3,269 rev](https://www.amazon.com/dp/B09D4TTPNZ) [2**Marvel Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)**Jazwares Costume Play**$40.77**4.5★2,130 rev](https://www.amazon.com/dp/B0BQRT2BZZ) [3**Marvel Integrated Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)**Jazwares Costume Play**$42.56**4.5★1,853 rev](https://www.amazon.com/dp/B0BQRVG5BL) [4**VIARAND Hero Costume for Halloween - Stretch Spandex with Hidden Zippers & Detachable Mask (Red Adult-S(Height:59-63))**VIARAND**$51.05**4.6★45 rev](https://www.amazon.com/dp/B0G26GZPGQ) [5**Marvel Avengers Spider-Man Toddler Boys Cosplay Romper Spiderman 3T**Marvel**$21.30**4.8★756 rev](https://www.amazon.com/dp/B08VVMXCWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)**Jazwares Costume Play**$40.51**27 rev1mo ago](https://www.amazon.com/dp/B0FJYMRKNF) [**MARVEL Spider-Man Official Youth Halloween Costume - Premium Printed Jumpsuit with Pull On Fabric Mask - S (5-7)**Jazwares Costume Play**$21.23**4 rev1mo ago](https://www.amazon.com/dp/B0FK19M6RC) [**Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US**Marvel**$13.73**3,269 rev2mo ago](https://www.amazon.com/dp/B09D4TTPNZ) [**SUMOAR Kids Superhero Cosplay Bodysuit Halloween Spandex CostumeBlack 6T**SUMOAR**$31.87**49 rev6mo ago](https://www.amazon.com/dp/B0G6YHS3QJ) [**Bohorsun Spandex Zentai Bodysuit Performance Costume Stretchy Breathable Halloween Cosplay Outfit (Red Mens-XXL(Height:69-71Inch))**Bohorsun**$48.83**19 rev7mo ago](https://www.amazon.com/dp/B0G515GX72)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)**Jazwares Costume Play**$40.51**4.7★**▲ 147%**](https://www.amazon.com/dp/B0FJYMRKNF) [**MARVEL Spider-Man Official Youth Halloween Costume - Premium Printed Jumpsuit with Pull On Fabric Mask - S (5-7)**Jazwares Costume Play**$21.23**5.0★**▲ 144%**](https://www.amazon.com/dp/B0FK19M6RC) [**NEWCOSPLAY Unisex Adult Spider Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Spider Small)**NEWCOSPLAY**$25.12**4.5★**▲ 143%**](https://www.amazon.com/dp/B0DYC924Q3) [**Marvel Avengers Spider-Man Boys T-Shirt and Short Set for Toddler and Little Kids Blue/Red**Marvel**$20.05**4.6★**▲ 143%**](https://www.amazon.com/dp/B0968ZJ28X) [**Marvel Onesie For Men | Mens Spider-Man Onesie | Spiderman Adult Costume | Official Spiderman Merchandise | XX-Large**Marvel**$54.34**4.5★**▲ 136%**](https://www.amazon.com/dp/B0CJMHQ7QQ)
**~~View all trending →~~**
## **What buyers say about spiderman costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Accurate sizing and great quality”*
**Quality-Overall**20%
*“Amazing quality”*
**Value For Money**8%
*“affordable price”*
**Stretchability/Expandability/Elasticity**4%
*“fabric has great stretch”*
**Advertised Vs Actual Product**4%
*“As described”*
**Comfort-Overall**4%
*“comfortable”*
**Gifting Purpose**4%
*“Greatest gift”*
**Durability**3%
*“Durable and Loved”*
**Material Quality**3%
*“The material feels comfortable”*
**Weight Light**2%
*“It's not too heavy”*
### **What buyers complain about **
**Size-Overall**39%
*“It was huge”*
**Quality-Overall**7%
*“Cheap”*
**Value For Money**7%
*“Extremely disappointed that I was charged $44.00 for this item”*
**Material Quality**5%
*“Very cheap material”*
**Product Condition**5%
*“was clearly used”*
**Durability**5%
*“Literally broke within 5 minutes”*
**Advertised Vs Actual Product**3%
*“The mask to this costume arrived looking much different than the photo”*
**Functionality-Overall**3%
*“However the functionality of the mask hasnt been great”*
**Smell**1%
*“there was a very heavy odor of perfume/cologne”*
**Stitch/Finish/Polish**1%
*“after a few days the stitching came undone”*
### **Top return reasons **
**Size-Overall**75%
**Length**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Value For Money**1%
**Quality-Overall**1%
**Stitch/Finish/Polish**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is spiderman costume profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 54 tracked products. 19 of 22 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the spiderman costume niche?**
- 16 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in spiderman costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 6.8% — above our launch gate.
- **When does demand for spiderman costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the spiderman costume niche?**
- Listings span $13.73–$118.63; the average listing price is $38.78 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
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