---
title: "Spa Robes — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/spa-robes"
last_updated: "2026-08-11T11:23:13.803Z"
locale: en
meta:
description: "Niche score 44/100 · $83K/yr market · 180K searches/yr · $38.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $83K/yr market · 180K searches/yr · $38.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spa Robes — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **spa robes**
**Skip it**
Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 11Conversion 15Competition 86Returns 28Price range 65Avg price 95Brand share 82Review moat 23Quality gap 48
**Avg price**
**Incredible****$38.10**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$10.42–$140.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****7,559.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 180K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, spa robes is a $83K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spa robes market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**42%**
- Turquaz16% - NY Threads16% - PJGGZ11% - Yurhap6% - Turkish Linen5% - MONARCH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/spa-robes/trend)
## **Top spa robes search terms**
- **spa robes**42K/yr-23.0%0.5% conv. - **robe pink**19K/yr-6.9%0.5% conv. - **bath robes unisex**12K/yr-31.3%1.6% conv. - **spa bathrobe**11K/yr-30.3%0.5% conv. - **shower gown**9K/yr-33.1%0.4% conv. - **hot tub robes**13K/yr-28.2%0.9% conv. - **unisex robe**9K/yr-11.4%0.7% conv. - **unisex robes for adults**13K/yr-30.0%1.0% conv. - **robe unisex**9K/yr-36.7%1.3% conv. - **bath robe with hood**7K/yr-22.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/spa-robes/search-terms)
## **Top spa robes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women**Turquaz**$28.94**4.4★10,435 rev](https://www.amazon.com/dp/B01LZ2P06W) [2**Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)**Turkish Linen**$28.92**4.4★8,266 rev](https://www.amazon.com/dp/B07GX4TX49) [3**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**4.7★3,616 rev](https://www.amazon.com/dp/B0D128T9BK) [4**NY Threads Premium Womens Robe with Hood Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Steel Grey**NY Threads**$22.68**4.6★50,633 rev](https://www.amazon.com/dp/B07YDL169Y) [5**NY Threads Mens Robe with Hood Luxury Plush Fleece Hooded Mens Bathrobe Spa Bath Robe for Men Large/X-Large Grey**NY Threads**$24.29**4.7★40,745 rev](https://www.amazon.com/dp/B075SGYNLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)**Brooklinen**$135.51**265 rev4mo ago](https://www.amazon.com/dp/B0GPHXX8KC) [**NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink**NY Threads**$22.45**44,281 rev9mo ago](https://www.amazon.com/dp/B0FQJLK2C5) [**MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size**MONARCH**$90.01**87 rev9mo ago](https://www.amazon.com/dp/B0FTFCVT1S) [**Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden**Lacoste**$41.24**2,012 rev1y ago](https://www.amazon.com/dp/B0FHHZ2K6P) [**PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.43**1,940 rev1y ago](https://www.amazon.com/dp/B0DKNTJVQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)**Brooklinen**$135.51**4.3★**▲ 125%**](https://www.amazon.com/dp/B0GPHXX8KC) [**NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink**NY Threads**$22.45**4.6★**▲ 108%**](https://www.amazon.com/dp/B0FQJLK2C5) [**MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size**MONARCH**$90.01**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FTFCVT1S) [**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★**▲ 77%**](https://www.amazon.com/dp/B0DC99ZTY7) [**Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden**Lacoste**$41.24**4.5★**▲ 67%**](https://www.amazon.com/dp/B0FHHZ2K6P)
**~~View all trending →~~**
## **What buyers say about spa robes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Material is soft”*
**Comfort-Overall**15%
*“Very Plush and comfortable”*
**Warmth**10%
*“Keeps you warm”*
**Size-Overall**10%
*“It fit pretty much as expected”*
**Quality-Overall**9%
*“The quality is solid”*
**Value For Money**5%
*“Excellent value”*
**Weight Light**3%
*“This robe is lightweight”*
**Material Quality**3%
*“Material is soft”*
**Color**3%
*“Color is accurate”*
**Advertised Vs Actual Product**2%
*“as shown in the picture”*
### **What buyers complain about **
**Size-Overall**17%
*“Bigger than expected”*
**Thickness**8%
*“Thinner than I would like”*
**Quality-Overall**8%
*“Poor quality”*
**Material Quality**5%
*“Terrible material”*
**Thin**3%
*“Very thin and cotton is rough”*
**Sleeve Fit**2%
*“the sleeves are so long”*
**Weight Heavy**2%
*“a little more heavy”*
**Durability**2%
*“Falls apart”*
**Absorbency**2%
*“No absorbency”*
**Hard Feel**2%
*“not soft at all”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**15%
**Length**8%
**Thin**8%
**Sleeve Fit**5%
**Color**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Chest Fit**2%
**Arm Fit**1%
## **Common questions**
- **Is spa robes profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 62 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the spa robes niche?**
- 29 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in spa robes?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.8%.
- **When does demand for spa robes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the spa robes niche?**
- Listings span $10.42–$140.57; the average listing price is $38.10 (sweet spot $15–$100). The average incumbent carries 7,559 reviews — the moat a new listing must climb.
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