---
title: "Soma Water Filter — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/soma-water-filter"
last_updated: "2026-08-10T12:23:12.838Z"
locale: en
meta:
description: "Niche score 54/100 · $70K/yr market · 253K searches/yr · $29.22 avg price. High returns (10.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $70K/yr market · 253K searches/yr · $29.22 avg price. High returns (10.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soma Water Filter — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **soma water filter**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but high returns (10.9%) keeps it on the watch list.
Market size 17Growth 57Conversion 12Competition 96Returns 4Price range 93Avg price 95Brand share 74Review moat 24Quality gap 85
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$29.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.36–$66.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,911.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 253K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, soma water filter is a $70K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soma water filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$88K–$117K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**61%**
Top 20: 93%
**Top-5 click share**
**17%**
Top 20: 45%
**Open market**
**35%**
- Floatley25% - Underoutfit12% - OEAK10% - HONEYLOVE9% - Calvin Klein5% - PrinStory5%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +31.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/soma-water-filter/trend)
## **Top soma water filter search terms**
- **soma**69K/yr+21.7%0.1% conv. - **huug bras for women**26K/yr+305.0%0.3% conv. - **huug bra**38K/yr+17.2%0.1% conv. - **floatley bras for women**21K/yr+43.3%0.4% conv. - **calvin klein invisibles bralette**12K/yr+39.4%1.5% conv. - **bombas bras for women**10K/yr+38.4%0.3% conv. - **calvin klein invisibles**11K/yr+7.3%0.7% conv. - **floatley bra**11K/yr-17.4%0.5% conv. - **floaty bras for women**8K/yr-22.4%0.2% conv. - **soma water filter**7K/yr-4.3%13.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/soma-water-filter/search-terms)
## **Top soma water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PrinStory Lounge Sets for Women 2 Piece Pajamas Sets Woman Soft Pjs Ladies Comfy Pajama with Pockets Beige-L**PrinStory**$17.97**4.6★1,352 rev](https://www.amazon.com/dp/B0DHGT5HDL) [2**Floatley Cozy Bra Comfort Wirefree Full Coverage Seamless Bra with Embedded Pad for Women Size M**Floatley**$26.86**4.2★1,790 rev](https://www.amazon.com/dp/B099RP44N6) [3**Floatley Cozy Adjustable Bra Comfort Wirefree Seamless Bra with Embedded Pad for Women Size M**Floatley**$26.44**4.3★1,693 rev](https://www.amazon.com/dp/B099RQBWT9) [4**OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M**OEAK**$18.85**4.0★13,129 rev](https://www.amazon.com/dp/B0D8GNQDNX) [5**Underoutfit Wireless Plus Size Comfort Bra No Wire - Everyday Shaping Bra for Women**Underoutfit**$33.09**4.0★2,049 rev](https://www.amazon.com/dp/B0DJ46TKTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft Intention Jelly Wireless Bra Seamless Push Up Full Coverage Supportive Everyday Sport T-Shirt Bra Regular & Plus Size Nude**Soft Intention**$23.05**1,478 rev1mo ago](https://www.amazon.com/dp/B0FFMXQSHQ) [**Bali Womens Wireless Bra Comfort Revolution Seamless T-Shirt Bra ComfortFlex Fit Moisture-Wicking**Bali**$18.21**25,301 rev2mo ago](https://www.amazon.com/dp/B0C1NZMZ8W) [**HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - L**HONEYLOVE**$66.47**862 rev4mo ago](https://www.amazon.com/dp/B0GRX1JVCJ) [**Floatley Smoothly Comfort Wirefree W Support Full Coverage Back Smoothing Easy Pullover Embedded Pad Seamless Bra for Women Size M Champagne**Floatley**$42.09**47 rev6mo ago](https://www.amazon.com/dp/B0G8FT12RN) [**VQJ Womens Full Coverage Jelly Comfort Support Wireless Bra with Breathable V-Mesh No Underwire Push Up Bralette Seamless Everyday T-Shirt Bra (DRose-3XL)**VQJ**$19.45**71 rev9mo ago](https://www.amazon.com/dp/B0FT98VT6T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - L**HONEYLOVE**$66.47**3.6★**▲ 48%**](https://www.amazon.com/dp/B0GRX1JVCJ) [**HONEYLOVE Bra for Women - Silhouette Wireless Bra - Comfortable Support with No Underwire - Sand - S**HONEYLOVE**$59.94**3.7★**▲ 48%**](https://www.amazon.com/dp/B0FDW874C5) [**VQJ Womens Full Coverage Jelly Comfort Support Wireless Bra with Breathable V-Mesh No Underwire Push Up Bralette Seamless Everyday T-Shirt Bra (DRose-3XL)**VQJ**$19.45**4.4★**▲ 47%**](https://www.amazon.com/dp/B0FT98VT6T) [**Underoutfit Wireless Bra for Women - Adjustable Straps No Underwire - Everyday Comfort Bra - Plus Size Navy**Underoutfit**$36.86**4.1★**▲ 47%**](https://www.amazon.com/dp/B0CNRJ5YXJ) [**Floatley Smoothly Comfort Wirefree W Support Full Coverage Back Smoothing Easy Pullover Embedded Pad Seamless Bra for Women Size M Champagne**Floatley**$42.09**4.4★**▲ 46%**](https://www.amazon.com/dp/B0G8FT12RN)
**~~View all trending →~~**
## **What buyers say about soma water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**36%
*“Comfortable to wear”*
**Size-Overall**17%
*“fit as expected”*
**Soft Feel**7%
*“buttery soft”*
**Quality-Overall**4%
*“Amazing Quality”*
**Strap/String Quality**3%
*“Nice wide straps”*
**Value For Money**3%
*“Excellent price”*
**Adhesion/Stickiness**3%
*“Great adhesive”*
**Color**2%
*“the color is accurate”*
**Material Quality**2%
*“Material is comfortable”*
**Shape/Style**1%
*“Very flattering”*
### **What buyers complain about **
**Size-Overall**24%
*“Did not fit”*
**Strap/String Quality**8%
*“Straps are too short”*
**Comfort-Overall**6%
*“not as comfortable as I had hoped for”*
**Durability**4%
*“Broke in one week”*
**Chest Fit**4%
*“Large chest, no way”*
**Quality-Overall**3%
*“Not well made”*
**Adhesion/Stickiness**3%
*“Not very sticky at all”*
**Stretchability/Expandability/Elasticity**2%
*“it is stretched out”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Shape/Style**2%
*“Not a good shape”*
### **Top return reasons **
**Size-Overall**55%
**Chest Fit**22%
**Comfort-Overall**3%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**2%
**Shape/Style**2%
**Material Quality**1%
**Color**1%
**Functionality-Overall**1%
**Strap/String Quality**1%
## **Common questions**
- **Is soma water filter profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 133 tracked products. 17 of 33 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the soma water filter niche?**
- 36 brands and 128 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in soma water filter?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.
- **When does demand for soma water filter peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the soma water filter niche?**
- Listings span $13.36–$66.47; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 5,911 reviews — the moat a new listing must climb.
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