---
title: "Softball Visor — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/softball-visor"
last_updated: "2026-08-10T05:27:51.764Z"
locale: en
meta:
description: "Niche score 52/100 · $68K/yr market · 202K searches/yr · $18.13 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $68K/yr market · 202K searches/yr · $18.13 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softball Visor — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **softball visor**
**Worth a look**
Shows demand growing +84.3% this quarter, but a small market ($68K/yr) keeps it on the watch list.
Market size 17Growth 85Conversion 23Competition 83Returns 35Price range 70Avg price 83Brand share 49Review moat 53Quality gap 37
**Growth**
**Great****+84.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.87–$34.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,381.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$68K**
$68K/yr · 202K searches
According to Flapen's Amazon United States niche tracking, softball visor is a $68K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball visor market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **54%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**21%**
- Nike46% - adidas14% - OnWander8% - Under Armour4% - SUNMECI3% - Augusta Sportswear3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +84.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-visor/trend)
## **Top softball visor search terms**
- **nike visor**57K/yr+89.3%1.6% conv. - **nike visors for women**51K/yr+99.5%2.3% conv. - **softball visor**20K/yr+11.2%1.0% conv. - **nike visor men**14K/yr+97.3%2.2% conv. - **nike sun visors for women**8K/yr+174.5%1.7% conv. - **softball visors for women**8K/yr+53.4%2.0% conv. - **nike womens visor**8K/yr+114.9%2.0% conv. - **womens nike visor**7K/yr+148.6%1.9% conv. - **nike sun visor**5K/yr+212.0%0.9% conv. - **visor nike**4K/yr+79.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-visor/search-terms)
## **Top softball visor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium**OnWander**$10.06**4.5★341 rev](https://www.amazon.com/dp/B0F4K448GS) [2**Nike Dri-Fit ADV Ace Tennis Visor Black/Anthracite/White Small/Medium**Nike**$25.13**4.6★179 rev](https://www.amazon.com/dp/B0CP86PQ91) [3**Nike Unisex Ace Dri-Fit Visor Black/Anthracite/White L/XL**Nike**$21.94**4.7★146 rev](https://www.amazon.com/dp/B0F2KJZ82R) [4**Nike Unisex Ace Dri-Fit Visor White/Anthracite/Black S/M**Nike**$22.65**4.7★146 rev](https://www.amazon.com/dp/B0F2KJKRGV) [5**Nike Dry Visor - AV9754 - Game Royal - OSFM**Nike**$28.60**4.6★1,392 rev](https://www.amazon.com/dp/B092G21GJB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White**LONGLONG**$14.14**95 rev3mo ago](https://www.amazon.com/dp/B0GH77GK1T) [**Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black**SUNMECI**$13.63**89 rev4mo ago](https://www.amazon.com/dp/B0GHML2X4W) [**AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach White**AUSFLUG**$14.41**150 rev5mo ago](https://www.amazon.com/dp/B0GHF2VZBQ) [**AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach Black**AUSFLUG**$14.45**150 rev5mo ago](https://www.amazon.com/dp/B0GHDYCCCJ) [**OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium**OnWander**$10.06**341 rev1y ago](https://www.amazon.com/dp/B0F4K448GS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White**LONGLONG**$14.14**4.7★**▲ 57%**](https://www.amazon.com/dp/B0GH77GK1T) [**Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black**SUNMECI**$13.63**4.5★**▲ 56%**](https://www.amazon.com/dp/B0GHML2X4W) [**AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach Black**AUSFLUG**$14.45**4.4★**▲ 55%**](https://www.amazon.com/dp/B0GHDYCCCJ) [**AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach White**AUSFLUG**$14.41**4.4★**▲ 53%**](https://www.amazon.com/dp/B0GHF2VZBQ) [**adidas Womens Superlite Visor Lightweight Moisture-Wicking Running Tennis Hat White/Silver Metallic/3 OSFA**adidas**$15.11**4.8★**▲ 50%**](https://www.amazon.com/dp/B0CHBNHMPK)
**~~View all trending →~~**
## **What buyers say about softball visor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“Comfortable, and Easy to Wear”*
**Size-Overall**14%
*“fits like a glove”*
**Weight Light**11%
*“Lightweight and comfortable”*
**Adjustability/Rotatability/Reclining**6%
*“Easily adjustable”*
**Quality-Overall**6%
*“* The quality feels sturdy”*
**Value For Money**5%
*“Good price”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Color**4%
*“I have several colors”*
**Breathability**3%
*“breathable”*
**Soft Feel**2%
*“It's soft and breathable”*
### **What buyers complain about **
**Size-Overall**22%
*“Way too big”*
**Quality-Overall**9%
*“Very cheaply made”*
**Material Quality**6%
*“The material is not for me”*
**Strength**6%
*“Flimsy”*
**Shape/Style**4%
*“Not flattering at all”*
**Functionality-Overall**3%
*“this didnt work for me The band across the top irritated my forehead”*
**Wrinkles**2%
*“Comes with built in creases that don't confirm to the head”*
**Comfort-Overall**2%
*“Not the most comfortable to wear”*
**Adjustability/Rotatability/Reclining**2%
*“One small drawback is the adjustable drawstring sticking out slightly”*
**Stitch/Finish/Polish**1%
*“Ripped and poorly sewn”*
### **Top return reasons **
**Size-Overall**60%
**Material Quality**5%
**Shape/Style**5%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**4%
**Length**3%
**Value For Money**2%
**Width**2%
**Strength**1%
## **Common questions**
- **Is softball visor profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 59 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is +84.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the softball visor niche?**
- 21 brands and 95 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in softball visor?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.2%.
- **When does demand for softball visor peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the softball visor niche?**
- Listings span $6.87–$34.25; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.
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