---
title: "Softball Necklace — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/softball-necklace"
last_updated: "2026-08-10T20:34:37.428Z"
locale: en
meta:
description: "Niche score 41/100 · $66K/yr market · 266K searches/yr · $16.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $66K/yr market · 266K searches/yr · $16.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Softball Necklace — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **softball necklace**
**Skip it**
A small market ($66K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 57Conversion 19Competition 25Returns 86Price range 80Avg price 78Brand share 25Review moat 68Quality gap 19
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.05–$57.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****799.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$66K**
$66K/yr · 266K searches
According to Flapen's Amazon United States niche tracking, softball necklace is a $66K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball necklace market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$129K–$162K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- Kendra Scott43% - Willtok31% - MapofBeauty8% - Midtatus4% - HOOCAS4% - EXPHAIN3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-necklace/trend)
## **Top softball necklace search terms**
- **softball necklace**88K/yr+41.1%0.3% conv. - **softball necklace for girls**60K/yr+39.7%0.5% conv. - **softball jewelry**24K/yr+20.1%0.1% conv. - **kendra scott softball necklace**20K/yr-3.8%3.9% conv. - **softball necklaces**10K/yr+95.3%0.0% conv. - **softball jewelry for girls**12K/yr+35.5%0.5% conv. - **girls softball necklace**6K/yr+30.2%0.5% conv. - **kendra scott softball**11K/yr+16.0%2.4% conv. - **softball jewelry for women**5K/yr+99.9%0.0% conv. - **kendra scott necklace softball**7K/yr-23.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-necklace/search-terms)
## **Top softball necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$26K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$55.63**4.7★274 rev](https://www.amazon.com/dp/B0DSWPYDXK) [2**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**4.7★1,055 rev](https://www.amazon.com/dp/B0CXHRHH71) [3**Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$57.36**4.7★274 rev](https://www.amazon.com/dp/B0DSXDK7KL) [4**MapofBeauty 18 Sport Braided Rope Tornado Necklace Pink/Black/White**MapofBeauty**$5.38**4.7★3,890 rev](https://www.amazon.com/dp/B00HFIBUFY) [5**Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)**Willtok**$9.22**4.7★526 rev](https://www.amazon.com/dp/B0FX9GHHGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (Softball Stitch 18 inch)**Willtok**$9.47**1,055 rev4mo ago](https://www.amazon.com/dp/B0GRT74N8M) [**Beaded Baseball Necklace | Adjustable Sports Rope Chain with Baseball Cross Charm - Great Baseball Drip Gift for Players and Fans (Lt-Blue White Pink 18 inch)**HOOCAS**$9.80**109 rev8mo ago](https://www.amazon.com/dp/B0FZQJ9TG7) [**Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)**Willtok**$9.22**526 rev8mo ago](https://www.amazon.com/dp/B0FX9GHHGF) [**Gnamy Softball Necklace Gifts for Teen Girls Dainty Cross Pendant Sport Accessories Valentines Religious Christian Birthday Jewelry Gifts for Women Her Mom Team Players Lovers Teens 8-12 Gold**Gnamy**$14.61**118 rev9mo ago](https://www.amazon.com/dp/B0FVF2SK99) [**VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom**VULETO**$13.86**131 rev9mo ago](https://www.amazon.com/dp/B0FSKTF5G8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (Softball Stitch 18 inch)**Willtok**$9.47**4.7★**▲ 90%**](https://www.amazon.com/dp/B0GRT74N8M) [**Beaded Baseball Necklace | Adjustable Sports Rope Chain with Baseball Cross Charm - Great Baseball Drip Gift for Players and Fans (Lt-Blue White Pink 18 inch)**HOOCAS**$9.80**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FZQJ9TG7) [**AUSGER Baseball Ice Collection Necklace for Boys Men Sparkly Elastic Bling Beaded Rhinestone Necklace Drip Gift for Girls Kids Players**AUSGER**$9.60**4.6★**▲ 87%**](https://www.amazon.com/dp/B0D5YHJK2T) [**Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (18 inch Red Black White)**Willtok**$9.27**4.7★**▲ 71%**](https://www.amazon.com/dp/B0CXHXBJ9S) [**Midtatus 18inch Baseball Necklace 12 Pack Team Gift for Baseball Funs Fashion Three Braided Titanium Tornado Rope Design with Muti - Color for Pick (18.1 Baseball - Seam)**Midtatus**$25.80**4.8★**▲ 68%**](https://www.amazon.com/dp/B0CXST2N4M)
**~~View all trending →~~**
## **What buyers say about softball necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Necklace is beautifully made”*
**Gifting Purpose**17%
*“Cute gift”*
**Value For Money**13%
*“So much cheaper than sold at tournaments”*
**Color**8%
*“Colors are great”*
**Durability**8%
*“Super cute and durable”*
**Size-Overall**7%
*“Easy fit”*
**Ease Of Use**4%
*“take it off without difficulty”*
**Advertised Vs Actual Product**4%
*“As described”*
**Exercise/Sports Suitability**3%
*“Perfect to sports”*
**Chain/Key Quality**2%
*“Favorite necklace”*
### **What buyers complain about **
**Durability**32%
*“I worry it will break”*
**Quality-Overall**14%
*“Looks pretty cheap for the price paid”*
**Color**9%
*“Blue is more navy than royal blue”*
**Metal Authenticity**9%
*“The gold tarnishes real quick”*
**Add-Ons/Attachments**5%
*“Hard to fix hook”*
**Defective Material/Parts**5%
*“Hard to fix hook”*
**Value For Money**5%
*“Not worth it”*
**Stiffness**2%
*“a little stiff in the package”*
**Ease Of Use**2%
*“The clasp is kinda hard to work with, My son and I both had a hard time getting it open”*
### **Top return reasons **
**Color**27%
**Size-Overall**26%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**6%
**Neck Fit**4%
**Chain/Key Quality**3%
**Fastener Quality**3%
**Durability**3%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is softball necklace profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the softball necklace niche?**
- 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in softball necklace?**
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.4%.
- **When does demand for softball necklace peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the softball necklace niche?**
- Listings span $5.05–$57.36; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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