---
title: "Softball Cleats — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/softball-cleats"
last_updated: "2026-08-10T03:21:29.010Z"
locale: en
meta:
description: "Niche score 45/100 · $213K/yr market · 1.6M searches/yr · $33.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $213K/yr market · 1.6M searches/yr · $33.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Softball Cleats — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **softball cleats**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 41Growth 9Conversion 5Competition 94Returns 23Price range 89Avg price 95Brand share 65Review moat 62Quality gap 21
**Avg price**
**Incredible****$33.53**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$9.45–$101.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,006.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$213K**
$213K/yr · 1.6M searches
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, softball cleats is a $213K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball cleats market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$201K–$268K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#2,054**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **78%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**21%**
Top 20: 53%
**Open market**
**27%**
- Under Armour27% - adidas17% - Sooneeya9% - brooman7% - Stelle7% - New Balance6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-cleats/trend)
## **Top softball cleats search terms**
- **girls softball cleats**385K/yr-44.1%0.4% conv. - **womens softball cleats**269K/yr-13.2%0.0% conv. - **softball cleats for women**230K/yr-22.3%0.1% conv. - **softball cleats for girls**234K/yr-46.3%0.4% conv. - **nike softball cleats**50K/yr-19.6%0.0% conv. - **girls baseball cleats**41K/yr-35.0%0.6% conv. - **girls cleats softball**40K/yr-36.4%0.4% conv. - **kids softball cleats**43K/yr-36.5%0.4% conv. - **womens cleats softball**34K/yr+7.7%0.1% conv. - **metal softball cleats**48K/yr-28.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/softball-cleats/search-terms)
## **Top softball cleats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Under Armour Girls Glyde Sola RM JR Softball Cleats (101) White/Red/Stone 3.5 US**Under Armour**$27.14**4.8★524 rev](https://www.amazon.com/dp/B0DH597XMY) [2**Stelle Girls Soccer Cleats Kids Firm Ground Girls Softball Cleats Athletic Outdoor Football Baseball Shoes for Little Big Kids**Stelle**$27.20**4.8★113 rev](https://www.amazon.com/dp/B0FVL9L1X2) [3**Rawlings | REMIX Backpack Equipment Bag | T-Ball & Youth Baseball / Softball | Pink**Rawlings**$21.61**4.6★13,188 rev](https://www.amazon.com/dp/B081QVTL9F) [4**Under Armour Girls Glyde Sola RM JR Softball Cleats (001) Black/White/Black 5 US**Under Armour**$27.65**4.8★524 rev](https://www.amazon.com/dp/B0DH59RZZ5) [5**brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(11.5 Fuchsia Black)**brooman**$31.39**4.7★6,207 rev](https://www.amazon.com/dp/B09JB6GBVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex-Kids Adizero Instinct 2.0 Molded Softball Chalk White/Silver Metallic/Clear Pink 10**adidas**$32.26**173 rev1mo ago](https://www.amazon.com/dp/B0F4X56KZX) [**Adidas Unisex-Kids Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 3.5**adidas**$25.43**1,547 rev1mo ago](https://www.amazon.com/dp/B0D2JJZXJX) [**adidas Unisex-Kids Adizero Instinct 2.0 Molded Gwen White/Shock Pink 3**adidas**$39.25**173 rev1mo ago](https://www.amazon.com/dp/B0F7HQCB6V) [**adidas Womens Adizero Instinct 2.0 TPU TD Softball White/Black/Black 6**adidas**$36.09**123 rev1mo ago](https://www.amazon.com/dp/B0DJV3GLLV) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Wonder Mauve/White/Wonder Mauve 9**adidas**$26.74**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JK6L51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Under Armour Womens Glyde Sola Pro Softball Cleats (014) Halo Gray/Stone/Metallic Silver 8 US**Under Armour**$59.12**4.8★**▲ 73%**](https://www.amazon.com/dp/B0F342DX63) [**adidas Unisex-Kids Adizero Instinct 2.0 Molded Softball Chalk White/Silver Metallic/Clear Pink 10**adidas**$32.26**4.8★**▲ 72%**](https://www.amazon.com/dp/B0F4X56KZX) [**adidas Womens Adizero Instinct 2.0 TPU TD Softball White/Black/Black 6**adidas**$36.09**4.7★**▲ 72%**](https://www.amazon.com/dp/B0DJV3GLLV) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Wonder Mauve/White/Wonder Mauve 9**adidas**$26.74**4.5★**▲ 66%**](https://www.amazon.com/dp/B0D2JK6L51) [**adidas Unisex-Kids Adizero Instinct 2.0 Molded Gwen White/Shock Pink 3**adidas**$39.25**4.8★**▲ 65%**](https://www.amazon.com/dp/B0F7HQCB6V)
**~~View all trending →~~**
## **What buyers say about softball cleats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“The shoes fit nicely”*
**Quality-Overall**18%
*“These shoes are good quality”*
**Color**10%
*“Cute colors”*
**Comfort-Overall**9%
*“are very comfortable”*
**Value For Money**6%
*“Worth the money”*
**Durability**5%
*“The shoe is very durable”*
**Ease Of Use**2%
*“Very easy to use”*
**Exercise/Sports Suitability**2%
*“The bag delivers good functionality for youth sports equipment needs”*
**Weight Light**2%
*“yet lightweight material”*
**Pockets/Compartments**2%
*“Lots of room and extra pockets”*
### **What buyers complain about **
**Size-Overall**34%
*“Too big”*
**Quality-Overall**9%
*“Pretty cheap too”*
**Durability**8%
*“Doesnt last long”*
**Product Condition**6%
*“Cleats were delivered worn and stained”*
**Strap/String Quality**3%
*“the strap broke off it doesnt even look like it was sewn”*
**Thickness**3%
*“Thin”*
**Ease Of Cleaning**2%
*“The only bad thing about them is how quickly they got dirty”*
**Advertised Vs Actual Product**2%
*“sizing isn't accurate”*
**Transparency**2%
*“They are see through I thought they were well made initially then I held it to the light”*
**Zipper Quality**2%
*“Broken zipper”*
### **Top return reasons **
**Size-Overall**59%
**Feet Fit**19%
**Length**6%
**Width**4%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Color**1%
**Thigh Fit**1%
**Value For Money**1%
**Strap/String Quality**0%
## **Common questions**
- **Is softball cleats profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 93 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the softball cleats niche?**
- 29 brands and 114 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in softball cleats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.4% — above our launch gate.
- **When does demand for softball cleats peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the softball cleats niche?**
- Listings span $9.45–$101.40; the average listing price is $33.53 (sweet spot $15–$100). The average incumbent carries 1,006 reviews — the moat a new listing must climb.
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