---
title: "Products — socks 12-18 months boys - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/socks-12-18-months-boys/products"
last_updated: "2026-08-06T00:00:14.415Z"
locale: en
meta:
  description: "Niche score 42/100 · $68K/yr market · 85K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $68K/yr market · 85K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — socks 12-18 months boys - Flapen"
---

# **socks 12-18 months boys**

**Skip it**

Soft demand (-23.0% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 14Conversion 70Competition 69Returns 68Price range 25Avg price 53Brand share 70Review moat 20Quality gap 16

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.37**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.94–$17.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****12,671.18**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$68K**

$68K/yr · 85K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.0%**

90-day search growth — must beat 0% to launch

## Products