---
title: "Soccer Cleats — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/soccer-cleats"
last_updated: "2026-08-10T17:52:07.881Z"
locale: en
meta:
description: "Niche score 54/100 · $1.0M/yr market · 12.2M searches/yr · $41.25 avg price. High returns (11.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.0M/yr market · 12.2M searches/yr · $41.25 avg price. High returns (11.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soccer Cleats — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **soccer cleats**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but high returns (11.3%) keeps it on the watch list.
Market size 78Growth 33Conversion 3Competition 98Returns 2Price range 71Avg price 95Brand share 61Review moat 63Quality gap 42
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$41.25**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 12.2M searches
**Price range**
**Good****$12.76–$131.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****980.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, soccer cleats is a $1.0M/yr Amazon United States market (12.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soccer cleats market data**
- **Units sold / yr**
- **30K–40K**
- avg 0–100/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#455**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**314**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**8%**
Top 20: 20%
**Open market**
**40%**
- adidas21% - LSIDORYC13% - HRJR9% - Under Armour6% - brooman5% - PUMA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
500K300KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/soccer-cleats/trend)
## **Top soccer cleats search terms**
- **soccer cleats**2.2M/yr+2.2%0.1% conv. - **football cleats**2.0M/yr+32.9%0.0% conv. - **football cleats men**609K/yr+60.3%0.1% conv. - **soccer cleats boys**711K/yr-18.4%0.3% conv. - **cleats**661K/yr-7.9%0.1% conv. - **soccer cleats mens**608K/yr+4.0%0.2% conv. - **tacos de futbol para hombre**469K/yr+24.8%0.1% conv. - **soccer shoes**449K/yr+18.2%0.1% conv. - **nike soccer cleats**457K/yr+3.3%0.0% conv. - **mens soccer cleats**442K/yr+3.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/soccer-cleats/search-terms)
## **Top soccer cleats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$10K2%$20K3%$30K4%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HRJR Kids Soccer Cleats Boys Girls Training Football Cleats Youth High-top Soccer Shoes for Little/Big Professional Athletic Outdoor Football Shoes White 4 Big Kid**HRJR**$32.87**4.5★224 rev](https://www.amazon.com/dp/B0FGQ3MCVB) [2**Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)**Phenom Elite**$96.90**4.7★158 rev](https://www.amazon.com/dp/B0DXBQYK5B) [3**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11**adidas**$18.91**4.5★1,018 rev](https://www.amazon.com/dp/B0D2JJCZGN) [4**brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(13 Black Blue)**brooman**$36.75**4.7★6,207 rev](https://www.amazon.com/dp/B089M212KK) [5**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7**adidas**$38.95**4.5★1,018 rev](https://www.amazon.com/dp/B0D2JC8186)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11**adidas**$18.91**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JJCZGN) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7**adidas**$38.95**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JC8186) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5**adidas**$39.98**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JDH2C2) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 8**adidas**$39.13**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JH6R2P) [**adidas Unisex-Kids Goletto IX Laceless Firm Ground/Multi Ground Soccer White/Black/Lucid Lemon 3**adidas**$27.18**547 rev1mo ago](https://www.amazon.com/dp/B0D2JJPDHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)**Phenom Elite**$96.90**4.7★**▲ 35%**](https://www.amazon.com/dp/B0DXBQYK5B) [**LSIDORYC Soccer Cleats Mens Womens Football Shoes Lightweight No-Tie Lacing Multi Surface Training Ankle Support for Beginners to Advanced Adult Unisex Black Size 6 Men US**LSIDORYC**$33.16**4.5★**▲ 34%**](https://www.amazon.com/dp/B0FH452BNN) [**Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 10.5 US**Under Armour**$98.22**4.5★**▲ 32%**](https://www.amazon.com/dp/B0F3492LWZ) [**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11**adidas**$18.91**4.5★**▲ 31%**](https://www.amazon.com/dp/B0D2JJCZGN) [**HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8.5**HRJR**$35.22**4.5★**▲ 31%**](https://www.amazon.com/dp/B0FJFPMZBB)
**~~View all trending →~~**
## **What buyers say about soccer cleats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“The shoes fit nicely”*
**Quality-Overall**16%
*“Quality shoes and I will recommend to others”*
**Comfort-Overall**13%
*“Comfortable and sturdy”*
**Value For Money**11%
*“Good price”*
**Durability**5%
*“The shoe is very durable”*
**Color**4%
*“Color is amazingly bright”*
**Ease Of Use**4%
*“Easy to put on”*
**Grip**3%
*“I did not slip at all”*
**Advertised Vs Actual Product**2%
*“They work as advertised”*
**Exercise/Sports Suitability**2%
*“I can walk”*
### **What buyers complain about **
**Size-Overall**30%
*“Run big”*
**Durability**8%
*“Fell Apart Immediately”*
**Quality-Overall**7%
*“Poor quality”*
**Product Condition**6%
*“Used”*
**Comfort-Overall**3%
*“Uncomfortable for me”*
**Value For Money**3%
*“They look like a much more expensive cleat”*
**Ease Of Use**2%
*“Little tricky to get on”*
**Ease Of Cleaning**2%
*“has a good fit it is worth it for 50 bucks it is very durable just very hard to clean very hard”*
**Pain Relief-Overall**2%
*“afterwards my feet hurt”*
**Material Quality**2%
*“Very cheap material use just bought them a month 1/2 ago”*
### **Top return reasons **
**Size-Overall**39%
**Feet Fit**31%
**Length**12%
**Width**10%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Comfort-Overall**1%
**Color**1%
**Product Condition**1%
**Quality-Overall**0%
## **Common questions**
- **Is soccer cleats profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 382 tracked products. 74 of 183 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the soccer cleats niche?**
- 37 brands and 314 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in soccer cleats?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 11.3% — above our launch gate.
- **When does demand for soccer cleats peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the soccer cleats niche?**
- Listings span $12.76–$131.73; the average listing price is $41.25 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
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