---
title: "Snowflake Brooch — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/snowflake-brooch"
last_updated: "2026-08-07T18:21:25.179Z"
locale: en
meta:
description: "Niche score 35/100 · $16K/yr market · 46K searches/yr · $11.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $16K/yr market · 46K searches/yr · $11.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snowflake Brooch — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **snowflake brooch**
**Skip it**
Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 1Conversion 38Competition 59Returns 24Price range 43Avg price 44Brand share 76Review moat 98Quality gap 27
**Review moat**
**Incredible****41.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.27**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.55–$22.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$16K**
$16K/yr · 46K searches
**Growth**
**Bad****-47.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, snowflake brooch is a $16K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snowflake brooch market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#43,853**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**41%**
- PINK TOWN18% - CEALXHENY15% - fiintrwa11% - VOI-SEA6% - swglcowo5% - Kokoma5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -47.7% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 38.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/snowflake-brooch/trend)
## **Top snowflake brooch search terms**
- **snowflake brooch**16K/yr-27.0%1.3% conv. - **snowflake pin**14K/yr-63.2%1.5% conv. - **snowflake pins**5K/yr-53.7%1.6% conv. - **snowflake brooch pin**7K/yr-44.1%1.3% conv. - **snowflake pins and brooches**4K/yr-63.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/snowflake-brooch/search-terms)
## **Top snowflake brooch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6398%$1K12%$2K16%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9PCS Christmas Snowflake Brooches Winter Holiday Rhinestone Snowflake Brooch Pins Set for Women Men Family Christmas New Year Gifts (Silver)**CEALXHENY**$13.11**4.4★115 rev](https://www.amazon.com/dp/B09LQVVB23) [2**Halloween Thanksgiving Fall Christmas Theme Crystal Brooch Set with Rhinestone Crystal Halloween Thanksgiving Fall Christmas Ornament (Snowflake)**fiintrwa**$14.98**4.7★264 rev](https://www.amazon.com/dp/B0FLJ5F27C) [3**Snowflake Brooch Pins for Women Vintage Rhinestone CZ Winter Flower Lapel Pins Crystal Christmas Brooch Badge Pins Cloth Dress Accessories Jewelry for Christmas (Blue)**PINK TOWN**$7.93**4.5★34 rev](https://www.amazon.com/dp/B0DL9VP1WT) [4**Crystal Snowflake Brooch for Women Rhinestone Winter Snowflake Brooch Pin Christmas Brooch Pearl Snowflake Brooch Elegant Clothing Hat Bag Skirt Accessories Christmas Birthday Party Costume Jewelry (White)**PINK TOWN**$8.56**4.9★15 rev](https://www.amazon.com/dp/B0DKFJX33S) [5**VOI-SEA 1.25 Rotating Double-Layer Snowflake Spinner Brooch Pin Baguette Cut Cubic Zirconia 14K Gold/Silver Plated Small Floral Winter Coat Pin Lapel Scarf ClipWhite)**VOI-SEA**$15.64**5.0★8 rev](https://www.amazon.com/dp/B0G25T5XQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VOI-SEA 1.25 Rotating Double-Layer Snowflake Spinner Brooch Pin Baguette Cut Cubic Zirconia 14K Gold/Silver Plated Small Floral Winter Coat Pin Lapel Scarf ClipWhite)**VOI-SEA**$15.64**8 rev8mo ago](https://www.amazon.com/dp/B0G25T5XQ2) [**TEAMER Christmas Snowflake Brooch Stainless Steel Snowflower Lapel Pins Winter Holiday Party Accessories Jewelry For Women (Snowflake A Silver)**TEAMER**$7.80**1 rev8mo ago](https://www.amazon.com/dp/B0FZT9HWKJ) [**Christmas Gold Snowflake Brooches Pins Crystal Rhinestone Flower Brooch Snowflake Pearl Brooch Xmas Corsage Sweater Dress Shawl Jewelry Accessory for Women (Silver)**Fyvos**$6.03**2 rev9mo ago](https://www.amazon.com/dp/B0FXKDH3QW) [**Halloween Thanksgiving Fall Christmas Theme Crystal Brooch Set with Rhinestone Crystal Halloween Thanksgiving Fall Christmas Ornament (Snowflake)**fiintrwa**$14.98**264 rev11mo ago](https://www.amazon.com/dp/B0FLJ5F27C) [**RLHRNDE Christmas Snowflake Brooch Pins for Women Men Delicate Winter Aqua Ice Blue Teal Pink Cubic Zirconia Pins Cloth Dress Accessories Corsage Badge Christmas Birthday Jewelry Gifts (Snowflake G)**RLHRNDE**$6.11**26 rev11mo ago](https://www.amazon.com/dp/B0FLD8LTQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snowflake Eight-Pointed Star Brooch Artificial Pearl Rhinestone Pins for Dress Sweater Scarf Christmas Gift Wedding Party Decoration Brooch 1 Pack (Silver)**KILIPOL**$5.55**4.6★**▲ 1000%**](https://www.amazon.com/dp/B08ZY11M7Y) [**Snowflake Brooch Pins for Women Vintage Rhinestone CZ Winter Flower Lapel Pins Crystal Christmas Brooch Badge Pins Cloth Dress Accessories Jewelry for Christmas (Blue)**PINK TOWN**$7.93**4.5★**▲ 902%**](https://www.amazon.com/dp/B0DL9VP1WT) [**Christmas Gold Snowflake Brooches Pins Crystal Rhinestone Flower Brooch Snowflake Pearl Brooch Xmas Corsage Sweater Dress Shawl Jewelry Accessory for Women (Silver)**Fyvos**$6.03**5.0★**▲ 847%**](https://www.amazon.com/dp/B0FXKDH3QW) [**VOI-SEA 1.25 Rotating Double-Layer Snowflake Spinner Brooch Pin Baguette Cut Cubic Zirconia 14K Gold/Silver Plated Small Floral Winter Coat Pin Lapel Scarf ClipWhite)**VOI-SEA**$15.64**5.0★**▲ 252%**](https://www.amazon.com/dp/B0G25T5XQ2) [**TEAMER Christmas Snowflake Brooch Stainless Steel Snowflower Lapel Pins Winter Holiday Party Accessories Jewelry For Women (Snowflake A Silver)**TEAMER**$7.80**5.0★**▲ 208%**](https://www.amazon.com/dp/B0FZT9HWKJ)
**~~View all trending →~~**
## **What buyers say about snowflake brooch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Theres a nice variety of styles and sizes”*
**Color**15%
*“They were pretty”*
**Brightness/Shine/Glow**13%
*“Super shine& sparkle & price”*
**Quality-Overall**8%
*“They seem pretty well made/sturdy”*
**Shape/Style**8%
*“It would look great with casual wear or formal/business wear”*
**Value For Money**5%
*“I know the price tag on this set was cheap”*
**Advertised Vs Actual Product**5%
*“It is as pictured”*
**Weight Light**5%
*“Its not too big or heavy on a garment”*
**Design-Overall**5%
*“Every beautiful snowflake brooch in this set of twelve has a unique design”*
**Stitch/Finish/Polish**3%
*“The detail of the cutouts makes it look so nice”*
### **What buyers complain about **
**Size-Overall**31%
*“Too small”*
**Quality-Overall**17%
*“Complete garbage”*
**Fastener Quality**8%
*“Needs better clasp”*
**Weight Heavy**8%
*“Is heavy”*
**Durability**4%
*“I didnt expect them to actually fall apart when you tried to wear them”*
**Strength**4%
*“flimsy”*
### **Top return reasons **
**Size-Overall**35%
**Defective Material/Parts**17%
**Quality-Overall**17%
**Advertised Vs Actual Product**5%
**Shape/Style**3%
**Material Quality**3%
**Weight Light**3%
**Durability**3%
**Ease Of Use**3%
**Wrong Dimensions**3%
## **Common questions**
- **Is snowflake brooch profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the snowflake brooch niche?**
- 16 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in snowflake brooch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Fastener Quality. The return rate is 5.3% — above our launch gate.
- **When does demand for snowflake brooch peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 38.0× the quietest.
- **What does it cost to enter the snowflake brooch niche?**
- Listings span $5.55–$22.00; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.
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