---
title: "Snowboard Jacket — $192K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/snowboard-jacket"
last_updated: "2026-08-10T12:12:40.098Z"
locale: en
meta:
description: "Niche score 39/100 · $192K/yr market · 1.0M searches/yr · $115.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $192K/yr market · 1.0M searches/yr · $115.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snowboard Jacket — $192K/yr Amazon US Niche (2026) - Flapen"
---
# **snowboard jacket**
**Skip it**
Soft demand (-91.9% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 0Conversion 2Competition 97Returns 3Price range 28Avg price 70Brand share 74Review moat 42Quality gap 38
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$115.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,346.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$192K**
$192K/yr · 1.0M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$16.41–$312.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-91.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, snowboard jacket is a $192K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snowboard jacket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$347K–$463K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#542**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**146**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**12%**
Top 20: 28%
**Open market**
**41%**
- 68615% - GSOU SNOW14% - Columbia9% - MOERDENG8% - Volcom7% - MAOYSSEN6%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -91.9% search growth over the last 90 days.
60K40KHoliday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/snowboard-jacket/trend)
## **Top snowboard jacket search terms**
- **snowboard jacket**264K/yr-93.4%0.1% conv. - **snowboard jacket men**140K/yr-88.2%0.0% conv. - **snowboard jacket women**94K/yr-92.5%0.0% conv. - **mens snowboard jacket**104K/yr-94.6%0.1% conv. - **columbia ski jacket**17K/yr-74.4%0.1% conv. - **columbia ski jacket men**31K/yr-87.4%0.1% conv. - **womens snowboard jacket**48K/yr-92.6%0.0% conv. - **snowboarding jacket women**21K/yr-85.6%0.1% conv. - **columbia ski jacket women**40K/yr-93.1%0.2% conv. - **womens ski jacket waterproof**12K/yr-73.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/snowboard-jacket/search-terms)
## **Top snowboard jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$6K4%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large**686**$160.73**4.8★16 rev](https://www.amazon.com/dp/B0FMKJCRNT) [2**GSOU SNOW Men Women Baggy Snowboard Waterproof Insulated Snow Ski Jacket**GSOU SNOW**$85.17**4.4★34 rev](https://www.amazon.com/dp/B0G9CZNYFZ) [3**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium**686**$176.41**4.8★16 rev](https://www.amazon.com/dp/B0FMKKNNZF) [4**TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather**TACVASEN**$52.93**4.7★5,866 rev](https://www.amazon.com/dp/B07Z7F9ZLX) [5**GSOU SNOW Mens Womens Ski Jacket Baggy Snowboard Coat Waterproof Insulated Snow Hoodie For Winter Outdoor Sports Loose Fit**GSOU SNOW**$137.06**4.3★37 rev](https://www.amazon.com/dp/B0DT8NB5WR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GSOU SNOW Men Women Baggy Snowboard Waterproof Insulated Snow Ski Jacket**GSOU SNOW**$85.17**34 rev7mo ago](https://www.amazon.com/dp/B0G9CZNYFZ) [**GSOU SNOW Men Snowboard Jacket Ski Baggy Women Snow Coat Waterproof Winter Sport Hooded Reflective Strip**GSOU SNOW**$128.05**6 rev8mo ago](https://www.amazon.com/dp/B0FY19QN3Q) [**GSOU SNOW Womens Snowboard Jacket Baggy Ski Jackets Hooded Coat**GSOU SNOW**$118.44**20 rev9mo ago](https://www.amazon.com/dp/B0FW45MPZ2) [**Volcom Mens Primry Recycled Insulated Snowboard Jacket 10k Waterproof Ski Jacket Sealed Seams Moss Green X-Large**Volcom**$168.26**8 rev10mo ago](https://www.amazon.com/dp/B0FRNKC87X) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large**686**$160.73**16 rev11mo ago](https://www.amazon.com/dp/B0FMKJCRNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large**686**$160.73**4.8★**▲ 875%**](https://www.amazon.com/dp/B0FMKJCRNT) [**Columbia Mens Coreshot Shell Jacket Everblue/Black/Crushed Blue Large**Columbia**$112.30**4.5★**▲ 867%**](https://www.amazon.com/dp/B0DK4MQ7VV) [**Burton Mens Reserve 2-Layer Shell Jacket Waterproof Winter Snowboard Jacket for Layering with Hood & Tech Pockets Gray Cloud/Washed Lavender Medium**Burton**$158.28**4.9★**▲ 850%**](https://www.amazon.com/dp/B0FLDWH1BZ) [**686 Mens Geo Insulated Jacket - Breathable Thermal Clothing with Asymmetrical Look - Water & Weather Resistant - Limestone Colorblock Medium**686**$197.39**4.8★**▲ 763%**](https://www.amazon.com/dp/B0FMJ6V173) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium**686**$176.41**4.8★**▲ 756%**](https://www.amazon.com/dp/B0FMKKNNZF)
**~~View all trending →~~**
## **What buyers say about snowboard jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**26%
*“Keeps you warm”*
**Size-Overall**15%
*“Fits to size”*
**Quality-Overall**11%
*“Solid quality”*
**Value For Money**7%
*“Good value for price”*
**Weather Proof**4%
*“Perfect for the cool weather”*
**Comfort-Overall**3%
*“Very comfortable”*
**Weight Light**3%
*“The fabric feels lightweight”*
**Pockets/Compartments**3%
*“There are plenty of pockets”*
**Material Quality**2%
*“Good material”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
### **What buyers complain about **
**Size-Overall**21%
*“Size down”*
**Quality-Overall**6%
*“Cheap quality”*
**Product Condition**4%
*“Used product”*
**Zipper Quality**4%
*“Came without zipper”*
**Thickness**4%
*“Thinner than I thought”*
**Warmth**3%
*“Not as warm as described”*
**Thin**3%
*“Too thin”*
**Durability**2%
*“Not durable enough”*
**Wrinkles**2%
*“Also very wrinkled”*
**Pockets/Compartments**2%
*“only have one pocket that has a funky seem”*
### **Top return reasons **
**Size-Overall**57%
**Chest Fit**4%
**Sleeve Fit**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Warmth**2%
**Length**2%
**Shoulder Fit**2%
**Zipper Quality**2%
## **Common questions**
- **Is snowboard jacket profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 295 tracked products. 1 of 117 products launched in the last 360 days are still selling. 90-day search growth is -91.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the snowboard jacket niche?**
- 38 brands and 146 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in snowboard jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 11.3% — above our launch gate.
- **What does it cost to enter the snowboard jacket niche?**
- Listings span $16.41–$312.35; the average listing price is $115.73 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.
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