---
title: "Snoopy Hat — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/snoopy-hat"
last_updated: "2026-08-10T16:43:23.940Z"
locale: en
meta:
description: "Niche score 45/100 · $18K/yr market · 135K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $18K/yr market · 135K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snoopy Hat — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **snoopy hat**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 53Conversion 7Competition 60Returns 50Price range 94Avg price 95Brand share 25Review moat 81Quality gap 58
**Avg price**
**Incredible****$24.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.69–$35.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****373.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+25.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 135K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, snoopy hat is a $18K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snoopy hat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$37K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#8,514**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**6%**
- Concept One51% - CafePress17% - Black Clover8% - Peanuts7% - BRIEF INSANITY7% - BAIMORE4% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — +25.5% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/snoopy-hat/trend)
## **Top snoopy hat search terms**
- **snoopy hat**86K/yr+19.3%0.8% conv. - **snoopy baseball cap**10K/yr+30.0%0.9% conv. - **snoopy hats for women**9K/yr+71.4%0.7% conv. - **snoopy cap**8K/yr+28.6%0.5% conv. - **snoopy hats**7K/yr+6.6%0.5% conv. - **snoopy hats for men**6K/yr+29.8%1.4% conv. - **peanuts hat**6K/yr+41.2%0.6% conv. - **snoopy baseball hat**4K/yr+38.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/snoopy-hat/search-terms)
## **Top snoopy hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$88510%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peanuts Snoopy Bucket Hat Packable Travel Hat Wide Brim Summer Hat**Concept One**$22.12**4.6★339 rev](https://www.amazon.com/dp/B09395CQJS) [2**Peanut Snoopy Hat for Women and Men | Tan | Adjustable One Size fits All Peanut Hats | Embroidered Cotton Snoopy Logo**Concept One**$23.68**4.8★1,388 rev](https://www.amazon.com/dp/B08TB7T8T1) [3**Peanut Snoopy Hat for Women and Men | Black | Adjustable One Size fits All Peanut Hats | Embroidered Cotton Snoopy Logo**Concept One**$23.62**4.8★1,388 rev](https://www.amazon.com/dp/B0855DZTS4) [4**CafePress Snoopy You are So Loved Cap Unique Adjustable Baseball Hat**CafePress**$18.27**3.8★63 rev](https://www.amazon.com/dp/B01LIVC24Q) [5**Peanut Snoopy Hat for Women and Men | Blue | Adjustable One Size fits All Peanut Hats | Embroidered Cotton Snoopy Logo**Concept One**$23.51**4.8★1,388 rev](https://www.amazon.com/dp/B09ZQ47MKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peanuts - Sports - Snoopy and Woodstock Holding USA Flags Adjustable Printed Baseball Hat Navy Blue**Peanuts**$19.22**2 rev3mo ago](https://www.amazon.com/dp/B0GWRNC3WP) [**Black Clover Unisex Snoopy Red Baron 5 Panel Mid Rope Adjustable Hat Black One Size**Black Clover**$34.27**2 rev4mo ago](https://www.amazon.com/dp/B0GPYDHD5R) [**Black Clover Unisex Snoopy Crew 5 Panel Mid Rope Adjustable Hat Carolina Blue One Size**Black Clover**$35.53**0 rev4mo ago](https://www.amazon.com/dp/B0GPY6WFQ2) [**Black Clover Unisex Snoopy Golfer 5 Panel Mid Rope Adjustable Hat Black One Size**Black Clover**$35.04**0 rev4mo ago](https://www.amazon.com/dp/B0GPY1MBZM) [**BRIEF INSANITY Snoopy Golf Hat - Peanuts Snoopy Merch Embroidered Hat Cartoon Themed Baseball Cap for Women and Men with Adjustable Buckle Strap**BRIEF INSANITY**$21.86**34 rev5mo ago](https://www.amazon.com/dp/B0GLH8N2LV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Peanuts - Sports - Snoopy and Woodstock Holding USA Flags Adjustable Printed Baseball Hat Navy Blue**Peanuts**$19.22**5.0★**▲ 81%**](https://www.amazon.com/dp/B0GWRNC3WP) [**BRIEF INSANITY Snoopy Golf Hat - Peanuts Snoopy Merch Embroidered Hat Cartoon Themed Baseball Cap for Women and Men with Adjustable Buckle Strap**BRIEF INSANITY**$21.86**4.4★**▲ 79%**](https://www.amazon.com/dp/B0GLH8N2LV) [**Black Clover Unisex Snoopy Crew 5 Panel Mid Rope Adjustable Hat Carolina Blue One Size**Black Clover**$35.53**0.0★**▲ 79%**](https://www.amazon.com/dp/B0GPY6WFQ2) [**Sprints Race Day Performance Running Cap | The Lightweight Quick Dry Sport Hat One Size Unisex (Florid Declamation)**Sprints**$33.89**4.7★**▲ 78%**](https://www.amazon.com/dp/B0D79LML34) [**Black Clover Unisex Snoopy Red Baron 5 Panel Mid Rope Adjustable Hat Black One Size**Black Clover**$34.27**5.0★**▲ 71%**](https://www.amazon.com/dp/B0GPYDHD5R)
**~~View all trending →~~**
## **What buyers say about snoopy hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Very well made hat”*
**Advertised Vs Actual Product**25%
*“just what I hoped it would be”*
**Size-Overall**15%
*“Fits good”*
**Value For Money**15%
*“Excellent itemngreat price”*
**Color**10%
*“The true color”*
### **What buyers complain about **
**Color**42%
*“i just don't know why the picture is black”*
**Size-Overall**25%
*“I wish it fit”*
**Quality-Overall**17%
*“Not what we expected as far as quality”*
**Thickness**8%
*“It just was not deep enough for my head”*
### **Top return reasons **
**Size-Overall**57%
**Color**21%
**Shape/Style**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Length**3%
**Width**2%
**Material Quality**2%
**Quality-Overall**1%
**Neck Fit**1%
## **Common questions**
- **Is snoopy hat profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the snoopy hat niche?**
- 9 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in snoopy hat?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 3.0%.
- **What does it cost to enter the snoopy hat niche?**
- Listings span $14.69–$35.53; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.
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