---
title: "Slouchy Beanie for Men — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/slouchy-beanie-for-men"
last_updated: "2026-08-10T12:49:08.680Z"
locale: en
meta:
description: "Niche score 44/100 · $37K/yr market · 182K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $37K/yr market · 182K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Slouchy Beanie for Men — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **slouchy beanie for men**
**Skip it**
Soft demand (-55.9% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 18Competition 82Returns 55Price range 59Avg price 70Brand share 95Review moat 24Quality gap 58
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.99–$26.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,371.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 182K searches
**Growth**
**Bad****-55.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, slouchy beanie for men is a $37K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slouchy beanie for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**40%**
Top 20: 80%
**Top-5 click share**
**33%**
Top 20: 65%
**Open market**
**56%**
- Vgogfly11% - BEVTEE9% - Revony8% - TOP-EX7% - Tough Headwear6% - CHARM4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/slouchy-beanie-for-men/trend)
## **Top slouchy beanie for men search terms**
- **slouchy beanie for men**43K/yr-62.5%1.5% conv. - **long beanie**14K/yr-59.0%1.2% conv. - **mens slouchy beanie**11K/yr-43.2%1.1% conv. - **slouch hat men**5K/yr+3.3%0.3% conv. - **slouchy beanies for men**17K/yr-63.6%0.6% conv. - **long beanie for men**8K/yr-52.3%1.4% conv. - **mens slouchy beanies**15K/yr-69.5%1.1% conv. - **slouchy**6K/yr-4.4%0.2% conv. - **baggy beanie**6K/yr-44.8%1.3% conv. - **slouch beanies for men**5K/yr-49.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/slouchy-beanie-for-men/search-terms)
## **Top slouchy beanie for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)**BEVTEE**$9.40**4.4★143 rev](https://www.amazon.com/dp/B0FNRLKB4H) [2**Vgogfly Slouchy Beanie for Men Winter Hats for Guys Cool Beanies Mens Lined Knit Warm Thick Skully Stocking Binie Hat Black/Dark Grey**Vgogfly**$11.83**4.7★9,106 rev](https://www.amazon.com/dp/B07MQL6DSY) [3**Warm Slouchy Beanie Hat - Deliciously Soft Daily Beanie in Fine Knit Black One Size**Revony**$16.80**4.4★5,081 rev](https://www.amazon.com/dp/B01MY2UAF6) [4**FORBUSITE Mens Slouchy Long Oversized Beanie Hat Black Knit Cap for Summer Winter**FORBUSITE**$14.94**4.5★6,124 rev](https://www.amazon.com/dp/B01G9VJ0HW) [5**Century Star Cotton Slouchy Beanie Hat Stretch Hip-Hop Warm Skull Caps Unisex Baggy Lightweight Beanie for Women 01 Black One Size**Century Star**$8.01**4.5★2,936 rev](https://www.amazon.com/dp/B01MYUFB7R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym**THINDUST**$12.80**50 rev4mo ago](https://www.amazon.com/dp/B0GHNMGQ6M) [**choshion 100% Cotton Beanie Lengthen Cuffed Beanies Knit Winter Hats for Men Women Soft Warm Ski Hat Unisex Knitted Skull Cap**choshion**$11.26**78 rev9mo ago](https://www.amazon.com/dp/B0FHKTBC85) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7) [**BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)**BEVTEE**$9.40**143 rev10mo ago](https://www.amazon.com/dp/B0FNRLKB4H) [**BIAOTN Wool Slouchy Beanies Hats Men 2Pcs Black Graphite Thin Slouch Carhart Beanie Women Men for Sleeping Running Workout for Mom Dad Wife Husband People with Cancer.**BIAOTN**$9.12**51 rev1y ago](https://www.amazon.com/dp/B0FGW7RCXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym**THINDUST**$12.80**3.9★**▲ 321%**](https://www.amazon.com/dp/B0GHNMGQ6M) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**4.6★**▲ 294%**](https://www.amazon.com/dp/B0FPPXG4P7) [**TOP-EX 100% Linen Lightweight Summer Beanie for Men - Cool & Breathable Slouchy Beanies Hat Knit Cap for Women Black XL XXL XXXL 2XL 3XL Extra Large Big Head**TOP-EX**$19.86**4.3★**▲ 272%**](https://www.amazon.com/dp/B0D2HCXJSB) [**TOP-EX 100% Linen Lightweight Summer Beanie for Men - Cool & Breathable Slouchy Beanies Hat Knit Cap for Women Beige Medium Large**TOP-EX**$19.74**4.3★**▲ 216%**](https://www.amazon.com/dp/B0D2HCCM8R) [**choshion 100% Cotton Beanie Lengthen Cuffed Beanies Knit Winter Hats for Men Women Soft Warm Ski Hat Unisex Knitted Skull Cap**choshion**$11.26**4.6★**▲ 189%**](https://www.amazon.com/dp/B0FHKTBC85)
**~~View all trending →~~**
## **What buyers say about slouchy beanie for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Fits great”*
**Warmth**13%
*“Cute and warm”*
**Quality-Overall**11%
*“really well made”*
**Comfort-Overall**9%
*“comfortable to wear”*
**Material Quality**5%
*“Material is durable”*
**Value For Money**5%
*“Great value”*
**Color**4%
*“Beautiful colors”*
**Soft Feel**4%
*“Extremely Soft”*
**Weight Light**4%
*“Good lightweight toppers”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**23%
*“Extremely big”*
**Stretchability/Expandability/Elasticity**4%
*“Okay, elastic band could be better”*
**Thickness**4%
*“Thinner than expected”*
**Advertised Vs Actual Product**3%
*“Didnt look like the picture”*
**Quality-Overall**2%
*“This is not quality”*
**Material Quality**2%
*“Yuk material”*
**Stitch/Finish/Polish**2%
*“poor workmanship of stitches”*
**Value For Money**2%
*“expensive”*
**Color**2%
*“Wish they had more colors”*
**Machine Wash Suitability**1%
*“the were all peeling after one wash”*
### **Top return reasons **
**Size-Overall**59%
**Color**7%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Length**4%
**Shape/Style**3%
**Thin**2%
**Value For Money**2%
**Quality-Overall**2%
**Width**1%
## **Common questions**
- **Is slouchy beanie for men profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 69 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -55.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the slouchy beanie for men niche?**
- 45 brands and 64 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in slouchy beanie for men?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Thickness. The return rate is 2.8%.
- **When does demand for slouchy beanie for men peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the slouchy beanie for men niche?**
- Listings span $6.99–$26.60; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 6,371 reviews — the moat a new listing must climb.
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