---
title: "Slip — $587K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/slip"
last_updated: "2026-08-10T16:26:43.987Z"
locale: en
meta:
description: "Niche score 59/100 · $587K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $587K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Slip — $587K/yr Amazon US Niche (2026) - Flapen"
---
# **slip**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 63Conversion 12Competition 87Returns 14Price range 82Avg price 76Brand share 89Review moat 40Quality gap 52
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.87–$51.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.25**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$587K**
$587K/yr · 4.2M searches
**Growth**
**Good****+41.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,464.35**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, slip is a $587K/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slip market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$458K–$610K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**46%**
Top 20: 94%
**Top-5 click share**
**28%**
Top 20: 53%
**Open market**
**48%**
- LB LIFEBEST11% - AUHEGN11% - Amazon Essentials10% - Haysandy7% - Jones New York7% - Ellames7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.3% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/slip/trend)
## **Top slip search terms**
- **slip**397K/yr+73.7%0.5% conv. - **slip dress**505K/yr+10.0%0.3% conv. - **half slips for women**195K/yr+89.1%0.8% conv. - **slip dress for women**248K/yr+21.0%0.2% conv. - **womens slip**171K/yr+58.4%0.8% conv. - **slip skirt**369K/yr+13.8%0.4% conv. - **white slip dress**195K/yr+21.5%0.9% conv. - **dress slip**127K/yr+55.8%0.9% conv. - **slip for women under dress**141K/yr+54.5%0.9% conv. - **womens slips**132K/yr+65.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/slip/search-terms)
## **Top slip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$12K4%$23K6%$35K8%$47K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AUHEGN Full Slip For Women Under Dress Adjustable Spaghetti Strap Knee Length Slips Undergarment Nightwear White Medium**AUHEGN**$11.85**4.6★8,568 rev](https://www.amazon.com/dp/B07MG4DMD7) [2**LB LIFEBEST Womens Full Slips Cami Long Spaghetti Strap Under Dress**LB LIFEBEST**$12.33**4.6★8,007 rev](https://www.amazon.com/dp/B0894C1RR1) [3**Ellames Womens 2 Pieces Half Slips for Under Dresses Satin Long Underskirt Half Slip Shirt Skirt Extender Black & Nude 27 Large**Ellames**$14.60**4.5★1,378 rev](https://www.amazon.com/dp/B0D3TRP47Z) [4**Qilitop 2 Packs Full Slip Spaghetti Strap Dresses for Women Under Dress Cami Halter Neck Tank Plus Size Slips No Static Adjustable Basic V Neck Sleeveless Nightgown Undergarment Black White M**Qilitop**$13.06**4.6★332 rev](https://www.amazon.com/dp/B0F6VD2NYW) [5**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium**Amazon Essentials**$18.32**4.3★473 rev](https://www.amazon.com/dp/B0DGPWFVBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Soft Modal Sleepwear Slip Dress Pearl X-Large**Amazon Essentials**$12.34**110 rev1y ago](https://www.amazon.com/dp/B0DQ4X5ZBJ) [**Qilitop 2 Packs Full Slip Spaghetti Strap Dresses for Women Under Dress Cami Halter Neck Tank Plus Size Slips No Static Adjustable Basic V Neck Sleeveless Nightgown Undergarment Black White M**Qilitop**$13.06**332 rev1y ago](https://www.amazon.com/dp/B0F6VD2NYW) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium**Amazon Essentials**$18.32**473 rev1y ago](https://www.amazon.com/dp/B0DGPWFVBJ) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Small**Amazon Essentials**$19.48**473 rev1y ago](https://www.amazon.com/dp/B0DGPXKRNP) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Brown/Light Camel Medium**Amazon Essentials**$16.29**473 rev1y ago](https://www.amazon.com/dp/B0DGPVX6M5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Soft Modal Sleepwear Slip Dress Pearl X-Large**Amazon Essentials**$12.34**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DQ4X5ZBJ) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Small**Amazon Essentials**$19.48**4.3★**▲ 20%**](https://www.amazon.com/dp/B0DGPXKRNP) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium**Amazon Essentials**$18.32**4.3★**▲ 15%**](https://www.amazon.com/dp/B0DGPWFVBJ) [**Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Brown/Light Camel Medium**Amazon Essentials**$16.29**4.3★**▲ 13%**](https://www.amazon.com/dp/B0DGPVX6M5) [**Jones New York womens Silky Touch 16 Anti-cling Above Knee Half Slip Nude Medium US**Jones New York**$9.28**4.6★**▲ 12%**](https://www.amazon.com/dp/B08GRWZPM3)
**~~View all trending →~~**
## **What buyers say about slip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“not too tight”*
**Comfort-Overall**12%
*“It's comfortable”*
**Quality-Overall**12%
*“Beautifully made”*
**Soft Feel**7%
*“It's butter soft”*
**Material Quality**6%
*“soft material”*
**Value For Money**6%
*“Great Value”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Weight Light**2%
*“perfect for long summer weight dresses”*
**Color**2%
*“colors are very nice”*
**Stretchability/Expandability/Elasticity**2%
*“The stretch and softness are so good”*
### **What buyers complain about **
**Size-Overall**33%
*“Size runs small”*
**Material Quality**5%
*“An uncomfortable material”*
**Thickness**4%
*“These are a little thick”*
**Length**4%
*“Not accurate to size at all or length”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Quality-Overall**2%
*“Bad workmanship”*
**Transparency**2%
*“if you get a light color it might be a little see through”*
**Waist Fit**2%
*“Runs small in the waist”*
**Strap/String Quality**2%
*“the straps were super long”*
**Stretchability/Expandability/Elasticity**1%
*“would use a better elastic”*
### **Top return reasons **
**Size-Overall**41%
**Length**22%
**Waist Fit**7%
**Material Quality**6%
**Color**3%
**Hip Fit**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Width**1%
## **Common questions**
- **Is slip profitable to sell on Amazon United States?**
- The niche generates $587K/yr across 96 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the slip niche?**
- 32 brands and 43 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in slip?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.1% — above our launch gate.
- **When does demand for slip peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the slip niche?**
- Listings span $7.87–$51.01; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.
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