---
title: "slides — $1.2M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/slides"
last_updated: "2026-07-20T19:13:40.488Z"
locale: en
meta:
description: "slides shows a sweet-spot price point ($30.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "slides shows a sweet-spot price point ($30.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "slides — $1.2M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **slides**
**Worth a look**
Shows a sweet-spot price point ($30.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 84Conversion 7Competition 79Returns 24Price range 89Avg price 95Brand share 85Review moat 19Quality gap 62
**Avg price**
**Incredible****$30.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.48–$78.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+82.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.2M**
$1.2M/yr · 6.8M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.3%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****14,534.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, slides is a $1.2M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **131 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**50%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**42%**
- FITORY16% - ODOLY11% - KuaiLu8% - DOCKERS8% - adidas8% - GUBARUN8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.4% search growth over the last 90 days.
450K350KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/slides/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$37K6%$73K9%$110K12%$147K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 47 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FITORY Mens Sandals Arch Support Slides with Adjustable Buckle Straps and Cork Footbed Brown Size 10**FITORY**$27.82**4.3★6,543 rev](https://www.amazon.com/dp/B08R3GHLNH) [2**ODOLY Mens Cork Footbed Slide Sandal Arch Support Summer Outdoor Sandals with Adjustable Buckle for Men Brown Oily EU44 / US10-10.5**ODOLY**$24.68**4.5★153 rev](https://www.amazon.com/dp/B0G3WRMK5X) [3**KuaiLu Mens Leather Flip Flops Arch Support Summer Beach Pool Water Thong Sandals Waterproof Essentials Walking Shoes Slip on Orthotic Casual Sport Cushioned Wide Slides Shower Slippers Khaki Size 11**KuaiLu**$9.99**4.5★24,602 rev](https://www.amazon.com/dp/B07F7FQ3QR) [4**GUBARUN Mens Sport Flip Flops Comfort Casual Thong Sandals Outdoor(Brown 1 11)**GUBARUN**$26.88**4.4★40,238 rev](https://www.amazon.com/dp/B07M9TWZH3) [5**FITORY Mens Flip-Flops Thongs Sandals Comfort Slippers for Beach Gray Size 10**FITORY**$9.48**4.4★37,505 rev](https://www.amazon.com/dp/B07G2BBGRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Shower Slide Sandal Core Black/Core Black/Core Black 10 US Men**adidas**$17.71**21,220 rev1mo ago](https://www.amazon.com/dp/B091ZFYP7F) [**adidas Adult Adilette Shower Core Black/White/Core Black 8**adidas**$18.08**21,220 rev1mo ago](https://www.amazon.com/dp/B091ZF99DJ) [**adidas Adult Adilette Shower Core Black/White/Core Black 13**adidas**$18.17**21,220 rev1mo ago](https://www.amazon.com/dp/B091ZGKB8L) [**Project Cloud Mens Sandals 100% Genuine Leather - Memory Foam Insole & Cork Footbed Slides for Men Footwear - Non-Slip Summer Sandals for Men & Lightweight Mens Slides (Heritage BROWNDUS-10D)**Project Cloud**$39.47**1,554 rev5mo ago](https://www.amazon.com/dp/B0FXHM1WPS) [**REEF Mens Sandals The Layback Tan 10**REEF**$29.33**198 rev6mo ago](https://www.amazon.com/dp/B0FGLH1BC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Adult Adilette Shower Core Black/White/Core Black 8**adidas**$18.08**4.4★**▲ 22%**](https://www.amazon.com/dp/B091ZF99DJ) [**Quiksilver Carver Suede Flip Flops for Men Arch Support Athletic Mens Sandals Size 6 to 16 Thong Mens Slides Tan/Solid 11 M US**Quiksilver**$26.15**4.4★**▲ 21%**](https://www.amazon.com/dp/B00LMKL5W4) [**Project Cloud Mens Sandals 100% Genuine Leather - Memory Foam Insole & Cork Footbed Slides for Men Footwear - Non-Slip Summer Sandals for Men & Lightweight Mens Slides (Heritage BROWNDUS-10D)**Project Cloud**$39.47**4.0★**▲ 20%**](https://www.amazon.com/dp/B0FXHM1WPS) [**REEF Mens Sandals The Layback Tan 10**REEF**$29.33**4.4★**▲ 20%**](https://www.amazon.com/dp/B0FGLH1BC2) [**Dockers Mens Newpage Outdoor Sport Sandal Memory Foam Grey 11 M**DOCKERS**$32.78**4.6★**▲ 20%**](https://www.amazon.com/dp/B0779K4HG7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Very comfortable shoes”*
**Size-Overall**14%
*“True to size and SUPER COMFY”*
**Value For Money**9%
*“Good value for money”*
**Quality-Overall**8%
*“Good quality shoes”*
**Durability**3%
*“These shoes are durable and look nice”*
**Soft Feel**2%
*“are soft to the touch”*
**Advertised Vs Actual Product**2%
*“Just as pictured”*
**Arch Support**2%
*“Great arch support”*
**Ease Of Use**1%
*“Easy to wear”*
**Color**1%
*“Great color”*
### **What buyers complain about **
**Size-Overall**21%
*“Way too narrow”*
**Durability**8%
*“Broke easily”*
**Comfort-Overall**8%
*“Also uncomfortable”*
**Strap/String Quality**7%
*“Broken strap”*
**Quality-Overall**7%
*“Cheaply made”*
**Hard Feel**4%
*“not soft”*
**Feet Fit**3%
*“Very narrow toe box, very different”*
**Pain Relief-Overall**3%
*“have caused my knees”*
**Material Quality**3%
*“cheap material”*
**Shrinkage Resistance**2%
*“Shrinks”*
### **Top return reasons **
**Size-Overall**37%
**Feet Fit**19%
**Length**14%
**Width**10%
**Comfort-Overall**5%
**Color**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Strap/String Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is slides profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 47 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +82.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the slides niche?**
- 22 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in slides?**
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for slides peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the slides niche?**
- Listings span $9.48–$78.24; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 14,534 reviews — the moat a new listing must climb.
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