---
title: "Search terms — sleep token shirt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-shirt/search-terms"
last_updated: "2026-08-10T15:44:24.960Z"
locale: en
meta:
  description: "Niche score 53/100 · $275K/yr market · 1.4M searches/yr · $27.13 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $275K/yr market · 1.4M searches/yr · $27.13 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sleep token shirt - Flapen"
---

# **sleep token shirt**

**Worth a look**

Shows a sweet-spot price point ($27.13 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 50Growth 27Conversion 9Competition 86Returns 84Price range 90Avg price 95Brand share 26Review moat 92Quality gap 23

**Avg price**

**Incredible****$27.13**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****151.98**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$11.82–$59.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$275K**

$275K/yr · 1.4M searches

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## Search terms