---
title: "Sleep Token Shirt — $275K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-shirt"
last_updated: "2026-08-10T11:20:48.199Z"
locale: en
meta:
description: "Niche score 53/100 · $275K/yr market · 1.4M searches/yr · $27.13 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $275K/yr market · 1.4M searches/yr · $27.13 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sleep Token Shirt — $275K/yr Amazon US Niche (2026) - Flapen"
---
# **sleep token shirt**
**Worth a look**
Shows a sweet-spot price point ($27.13 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 50Growth 27Conversion 9Competition 86Returns 84Price range 90Avg price 95Brand share 26Review moat 92Quality gap 23
**Avg price**
**Incredible****$27.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****151.98**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.82–$59.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$275K**
$275K/yr · 1.4M searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sleep token shirt is a $275K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleep token shirt market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$339K–$407K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#57,967**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 67%
**Open market**
**6%**
- Rock Off officially licensed products39% - Merch2rock18% - Sleep Token14% - 2Bhip13% - Rocksax5% - House Of Merch4% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — +1.5% search growth over the last 90 days.
90K70KSpike '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-shirt/trend)
## **Top sleep token shirt search terms**
- **sleep token**792K/yr+11.9%0.3% conv. - **sleep token merch**319K/yr-20.9%0.5% conv. - **sleep token shirt**206K/yr+0.9%0.8% conv. - **sleep token t shirt**8K/yr+0.9%1.1% conv. - **sleeptoken merch**17K/yr-36.2%0.3% conv. - **sleep token official merchandise**8K/yr+120.6%0.4% conv. - **sleep token shirts**8K/yr-7.0%0.7% conv. - **sleep token accessories**7K/yr+11.1%0.1% conv. - **sleep token tshirt**7K/yr-13.7%0.8% conv. - **sleep token gifts**9K/yr-17.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-shirt/search-terms)
## **Top sleep token shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$17K9%$25K12%$33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Sleep Token Butterflies T-Shirt Large Black**Rock Off officially licensed products**$27.05**4.7★303 rev](https://www.amazon.com/dp/B0CZJMQ762) [2**Sleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black**Sleep Token**$23.95**5.0★1 rev](https://www.amazon.com/dp/B0H1K4XKDS) [3**Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt**2Bhip**$44.26**5.0★3 rev](https://www.amazon.com/dp/B0GN3P683W) [4**Sleep Token Take Me Back to Eden Band Logo T-Shirt Beige**Rock Off officially licensed products**$27.65**4.3★165 rev](https://www.amazon.com/dp/B0CNWJRS7Y) [5**Mens Sleep Token The Black Heart T-Shirt Medium Black**Rock Off officially licensed products**$26.24**4.6★120 rev](https://www.amazon.com/dp/B0CZJRPGR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black**Sleep Token**$23.95**1 rev2mo ago](https://www.amazon.com/dp/B0H1K4XKDS) [**Sleep Token Even in Arcadia Gothic Black T-Shirt**Sleep Token**$24.23**11 rev2mo ago](https://www.amazon.com/dp/B0H1JZKXWM) [**Sleep Token Cover Art T-Shirt**Sleep Token**$23.01**14 rev2mo ago](https://www.amazon.com/dp/B0H1DSXBZV) [**Sleep Token TPWBYT Sigil Asphalt T-Shirt**Sleep Token**$22.56**4 rev2mo ago](https://www.amazon.com/dp/B0H1F6L975) [**Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt**2Bhip**$44.26**3 rev5mo ago](https://www.amazon.com/dp/B0GN3P683W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sleep Token TPWBYT Sigil Asphalt T-Shirt**Sleep Token**$22.56**5.0★**▲ 99%**](https://www.amazon.com/dp/B0H1F6L975) [**Sleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black**Sleep Token**$23.95**5.0★**▲ 98%**](https://www.amazon.com/dp/B0H1K4XKDS) [**Sleep Token Even in Arcadia Gothic Black T-Shirt**Sleep Token**$24.23**3.9★**▲ 97%**](https://www.amazon.com/dp/B0H1JZKXWM) [**Sleep Token Cover Art T-Shirt**Sleep Token**$23.01**4.5★**▲ 97%**](https://www.amazon.com/dp/B0H1DSXBZV) [**Rock Off officially licensed products Sleep Token The Black Heart T Shirt Size XXL**Rock Off officially licensed products**$26.59**4.6★**▲ 95%**](https://www.amazon.com/dp/B0CZJRPBLL)
**~~View all trending →~~**
## **What buyers say about sleep token shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fits great”*
**Quality-Overall**14%
*“quality was typical band tee quality”*
**Assembly/Installation**11%
*“Easy to assemble”*
**Value For Money**9%
*“it was worth the buy”*
**Gifting Purpose**6%
*“Gift for mom”*
**Advertised Vs Actual Product**6%
*“As described”*
**Color**4%
*“I love the color”*
**Durability**4%
*“Look great, made well, and the band seems like it will last”*
**Design-Overall**4%
*“Awesome design”*
**Smell**3%
*“I mean its an air freshener that smelled good for about 2 days”*
### **What buyers complain about **
**Quality-Overall**24%
*“Not quite Lego quality”*
**Size-Overall**16%
*“Size up”*
**Assembly/Installation**4%
*“Not a lot of pieces if youre looking for the intrigue of assembly”*
**Design-Overall**4%
*“the design is very blurry on both sides”*
**Stale/Rotten/Spoiled**4%
*“Doesnt stay fresh too long”*
**Value For Money**4%
*“Not worth the money”*
**Smell**3%
*“Smells like someone wore it too en edm festival without deodorant”*
**Print Quality**3%
*“The print was blurry”*
**Instructions/User Manual/Troubleshooting**2%
*“I would have liked better instructions”*
**Advertised Vs Actual Product**2%
*“Image on hat SIGNIFICANTLY smaller than it advertises”*
### **Top return reasons **
**Size-Overall**59%
**Chest Fit**8%
**Length**6%
**Quality-Overall**4%
**Material Quality**4%
**Print Quality**3%
**Color**3%
**Advertised Vs Actual Product**3%
**Sleeve Fit**3%
**Waist Fit**1%
## **Common questions**
- **Is sleep token shirt profitable to sell on Amazon United States?**
- The niche generates $275K/yr across 58 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sleep token shirt niche?**
- 14 brands and 46 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in sleep token shirt?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 1.5%.
- **When does demand for sleep token shirt peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the sleep token shirt niche?**
- Listings span $11.82–$59.98; the average listing price is $27.13 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
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