---
title: "Sleep Token Hoodie — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-hoodie"
last_updated: "2026-08-06T03:09:44.688Z"
locale: en
meta:
description: "Niche score 30/100 · $12K/yr market · 177K searches/yr · $50.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $12K/yr market · 177K searches/yr · $50.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sleep Token Hoodie — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **sleep token hoodie**
**Skip it**
Soft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 67Returns 18Price range 80Avg price 93Brand share 21Review moat 85Quality gap 24
**Avg price**
**Great****$50.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****296.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.36–$116.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$12K**
$12K/yr · 177K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-51.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, sleep token hoodie is a $12K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleep token hoodie market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$50K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#44,800**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **51%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**6%**
- 2Bhip30% - Merch2rock27% - Rock Off officially licensed products24% - Sleep Token7% - SOLY HUX3% - COOFANDY2% - Open — no brand owns it (5 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -51.2% search growth over the last 90 days.
13K8KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-hoodie/trend)
## **Top sleep token hoodie search terms**
- **sleep token hoodie**124K/yr-53.1%0.4% conv. - **sleep token sweatshirt**12K/yr-40.2%0.6% conv. - **sleeptoken hoodie**6K/yr-38.1%0.3% conv. - **sleep token zip up hoodie**4K/yr-50.0%0.0% conv. - **sleep token jacket**6K/yr-44.8%0.2% conv. - **sleep token hoodies**8K/yr-50.8%1.6% conv. - **sleep token sweater**4K/yr-36.4%0.7% conv. - **sleep token hoodie men**4K/yr-55.4%0.4% conv. - **sleep token hoodie women**3K/yr-36.2%0.9% conv. - **sleeping token hoodie**3K/yr-68.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sleep-token-hoodie/search-terms)
## **Top sleep token hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4628%$92412%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sleep Token Hoodie Depth Chart Adult Front & Back Print Black Hooded Sweatshirt Metal Rock Band Apparel**2Bhip**$48.79**4.7★72 rev](https://www.amazon.com/dp/B0DTBMZF7M) [2**Sleep Token Depth Chart Pull Over Hoodie Black Small | Officially Licensed Merchandise**Merch2rock**$59.98**4.0★1 rev](https://www.amazon.com/dp/B0GFY78Y69) [3**Sleep Token The Love You Want Heart Pullover Hoodie Sweatshirt Black**Rock Off officially licensed products**$70.67**4.8★125 rev](https://www.amazon.com/dp/B0CQ5FJC2P) [4**Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt**2Bhip**$44.87**5.0★3 rev](https://www.amazon.com/dp/B0GN3X5J9B) [5**Sleep Token Hypnosis Band Logo Pullover Hoodie Black**Rock Off officially licensed products**$57.74**4.6★33 rev](https://www.amazon.com/dp/B0CQ3261GG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sleep Token Even In Arcadia Gothic Heather Pullover Hoodie**Sleep Token**$41.04**2 rev2mo ago](https://www.amazon.com/dp/B0H1K8T4G7) [**Sleep Token Cover Art Pullover Hoodie**Sleep Token**$40.61**2 rev2mo ago](https://www.amazon.com/dp/B0H1DWZ96V) [**Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt**2Bhip**$44.87**3 rev5mo ago](https://www.amazon.com/dp/B0GN3X5J9B) [**Sleep Token Depth Chart Pull Over Hoodie Black Small | Officially Licensed Merchandise**Merch2rock**$59.98**1 rev6mo ago](https://www.amazon.com/dp/B0GFY78Y69) [**Sleep Token Even In Arcadia Pull Over Hoodie Black Small | Officially Licensed Merchandise**Merch2rock**$59.72**2 rev6mo ago](https://www.amazon.com/dp/B0GFY8HLC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sleep Token Cover Art Pullover Hoodie**Sleep Token**$40.61**5.0★**▲ 208%**](https://www.amazon.com/dp/B0H1DWZ96V) [**Sleep Token Even In Arcadia Gothic Heather Pullover Hoodie**Sleep Token**$41.04**5.0★**▲ 208%**](https://www.amazon.com/dp/B0H1K8T4G7) [**Sleep Token Depth Chart Pull Over Hoodie Black Large | Officially Licensed Merchandise**Merch2rock**$59.97**4.0★**▲ 195%**](https://www.amazon.com/dp/B0GFY89T25) [**SOLY HUX Womens Graphic Hoodies Drawstring Long Sleeve Moon Print Sweatshirt Pullover Fall Tops Black Moon Large**SOLY HUX**$25.67**3.8★**▲ 153%**](https://www.amazon.com/dp/B0DL5N9MWW) [**Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt**2Bhip**$44.87**5.0★**▲ 147%**](https://www.amazon.com/dp/B0GN3X5J9B)
**~~View all trending →~~**
## **What buyers say about sleep token hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“This cardigan is fire”*
**Size-Overall**23%
*“Excellent fit”*
**Comfort-Overall**10%
*“Very comfortable”*
**Warmth**9%
*“Most comfortable material I wore ever so warm”*
**Soft Feel**6%
*“Super soft”*
**Print Quality**3%
*“back looks nicely printed”*
**Value For Money**3%
*“it was worth the buy”*
**Color**2%
*“Color of the print was excellent”*
**Durability**2%
*“look like they will last a long time”*
**Design-Overall**2%
*“the design/art is gorgeous”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“false advertising”*
**Size-Overall**6%
*“I can say it is a bit bigger than I would have liked it”*
**Color**5%
*“The colour is much different more of a tan brown”*
**Leather Quality**5%
*“it it cotton while the photo appears to be more of a faux leather type its very much cotton”*
**Thickness**5%
*“not very thick”*
**Comfort-Overall**5%
*“I do have to wear an undershirt because the inner material can be uncomfortable”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**12%
**Advertised Vs Actual Product**5%
**Waist Fit**4%
**Chest Fit**4%
**Length**4%
**Color**3%
**Sleeve Fit**3%
**Shape/Style**3%
**Shoulder Fit**2%
## **Common questions**
- **Is sleep token hoodie profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 35 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -51.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the sleep token hoodie niche?**
- 11 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sleep token hoodie?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Color. The return rate is 6.9% — above our launch gate.
- **What does it cost to enter the sleep token hoodie niche?**
- Listings span $11.36–$116.34; the average listing price is $50.27 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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