---
title: "Trend — sleep sack 18-24 months - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sleep-sack-18-24-months/trend"
last_updated: "2026-08-10T11:44:26.961Z"
locale: en
meta:
  description: "Niche score 51/100 · $882K/yr market · 1.1M searches/yr · $28.45 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $882K/yr market · 1.1M searches/yr · $28.45 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sleep sack 18-24 months - Flapen"
---

# **sleep sack 18-24 months**

**Worth a look**

Shows a sweet-spot price point ($28.45 avg), but soft demand (-11.2% this quarter) keeps it on the watch list.

Market size 76Growth 19Conversion 34Competition 71Returns 34Price range 95Avg price 95Brand share 58Review moat 41Quality gap 19

**Avg price**

**Incredible****$28.45**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.57–$53.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$882K**

$882K/yr · 1.1M searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,379.07**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend