---
title: "Skully Cap for Men — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skully-cap-for-men"
last_updated: "2026-08-10T10:19:29.979Z"
locale: en
meta:
description: "Niche score 43/100 · $178K/yr market · 566K searches/yr · $40.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $178K/yr market · 566K searches/yr · $40.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skully Cap for Men — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **skully cap for men**
**Skip it**
Soft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 0Conversion 10Competition 81Returns 65Price range 86Avg price 95Brand share 47Review moat 29Quality gap 24
**Avg price**
**Incredible****$40.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.86–$82.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$178K**
$178K/yr · 566K searches
**Review moat**
**Okay****3,553.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-65.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, skully cap for men is a $178K/yr Amazon United States market (566K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–May–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skully cap for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$202K–$242K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#6,701**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **45.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**20%**
- Arc'teryx58% - Oakley6% - Pooyikoi4% - Taowave4% - SENMAY4% - The North Face3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 16.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skully-cap-for-men/trend)
## **Top skully cap for men search terms**
- **arcteryx beanie**408K/yr-66.7%0.6% conv. - **spider beanie**33K/yr-56.8%1.5% conv. - **arcteryx toque**18K/yr-56.0%0.7% conv. - **spider web beanie**16K/yr-55.9%1.9% conv. - **arc teryx beanie cap**8K/yr-38.1%0.9% conv. - **beanie arcteryx**11K/yr-60.2%0.4% conv. - **spider beanies**5K/yr-37.9%1.4% conv. - **arc teryx beanie**11K/yr-57.7%0.5% conv. - **arcteryx bird head toque**7K/yr-49.5%0.1% conv. - **spiderweb beanie**5K/yr-68.8%3.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skully-cap-for-men/search-terms)
## **Top skully cap for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size**Arc'teryx**$58.20**4.6★150 rev](https://www.amazon.com/dp/B0FBYTWJPK) [2**Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size**Arc'teryx**$59.27**4.5★24 rev](https://www.amazon.com/dp/B0FBYTW6FX) [3**Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Moondrop/Mallow One Size**Arc'teryx**$58.41**5.0★3 rev](https://www.amazon.com/dp/B0FBZ3SX6Y) [4**Oakley Mens Tactical Beanie Worn Olive One Size**Oakley**$28.49**4.7★315 rev](https://www.amazon.com/dp/B00TS484Y8) [5**Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black**Pooyikoi**$8.06**4.5★916 rev](https://www.amazon.com/dp/B0BQ8ZG6XS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Landscape Beanie Ice Blue**Tilley**$35.42**1 rev6mo ago](https://www.amazon.com/dp/B0G7KFQ527) [**Arcteryx Ribbed Toque | Warm Wool-Blend Toque for Winter Hiking | Mars/Dynasty One Size**Arc'teryx**$62.03**6 rev9mo ago](https://www.amazon.com/dp/B0FFKQC7DG) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7) [**Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size**Arc'teryx**$58.20**150 rev1y ago](https://www.amazon.com/dp/B0FBYTWJPK) [**Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size**Arc'teryx**$59.27**24 rev1y ago](https://www.amazon.com/dp/B0FBYTW6FX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arcteryx Silex Cap Unisex 24K Black Large/X-Large**Arc'teryx**$58.53**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FBZ8B1XL) [**Arcteryx Sinsolo Bandana Unisex | For Sun Conscious Climbers Hikers and Runners | Mantis One Size**Arc'teryx**$39.35**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FBYTWWF1) [**The North Face Salty Dog Lined Beanie - Cuffed Winter Hat for Men & Women Soft Moisture-Wicking Fabric 2 Fit Options TNF Black One Size**The North Face**$28.75**4.6★**▲ 135%**](https://www.amazon.com/dp/B0DQF4PTP8) [**Arcteryx Color Block Toque Unisex | Midweight Hiking Toque for Moderate Cold Conditions | Shincha/Mantis One Size**Arc'teryx**$46.25**4.8★**▲ 133%**](https://www.amazon.com/dp/B0FBYPRXR2) [**Arcteryx Color Block Toque Unisex | Midweight Hiking Toque for Moderate Cold Conditions | Mallow/Moondrop One Size**Arc'teryx**$44.86**4.8★**▲ 129%**](https://www.amazon.com/dp/B0FBZ2FTQH)
**~~View all trending →~~**
## **What buyers say about skully cap for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**22%
*“Keeps me warm”*
**Size-Overall**22%
*“Fits good”*
**Quality-Overall**16%
*“Amazing quality”*
**Comfort-Overall**6%
*“Comfortable”*
**Value For Money**4%
*“Good price”*
**Weight Light**3%
*“Lightweight beanie”*
**Material Quality**2%
*“the material is nice and soft”*
**Color**2%
*“the color was very cute”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“Comofortable and soft, easy to wash”*
### **What buyers complain about **
**Size-Overall**19%
*“runs a bit small”*
**Quality-Overall**17%
*“Could be Lower quality”*
**Value For Money**6%
*“Could have been cheaper”*
**Thickness**4%
*“not very thick”*
**Length**4%
*“its way too long”*
**Product Condition**4%
*“Used. Product came used. Covered in hair and fuzz right out of the box.”*
**Color**3%
*“I wanted the grey one”*
**Comfort-Overall**3%
*“Didn't happen the one I received was tight and uncomfortable”*
**Smell**2%
*“stinky”*
**Pilling/Linting**2%
*“the fabric started to become pilly”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**5%
**Thin**4%
**Length**4%
**Color**4%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Shape/Style**2%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is skully cap for men profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the skully cap for men niche?**
- 21 brands and 48 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in skully cap for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.4%.
- **When does demand for skully cap for men peak?**
- Demand peaks in Jan–May–Nov–Dec; the busiest month runs 16.0× the quietest.
- **What does it cost to enter the skully cap for men niche?**
- Listings span $6.86–$82.45; the average listing price is $40.35 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)