---
title: "Skull Wallet — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skull-wallet"
last_updated: "2026-08-10T23:14:09.700Z"
locale: en
meta:
description: "Niche score 42/100 · $79K/yr market · 148K searches/yr · $38.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $79K/yr market · 148K searches/yr · $38.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skull Wallet — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **skull wallet**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 17Competition 78Returns 41Price range 86Avg price 95Brand share 32Review moat 45Quality gap 40
**Avg price**
**Incredible****$38.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.57–$76.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,990.48**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$79K**
$79K/yr · 148K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, skull wallet is a $79K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skull wallet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$78K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,521**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **89%**
- **Out of stock**
- **23.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 69%
**Open market**
**12%**
- Harley-Davidson62% - F&L CLASSIC12% - Milwaukee Leather4% - IBRO4% - Dickies4% - CAZORO2% - Open — no brand owns it (11 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
9K7KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-wallet/trend)
## **Top skull wallet search terms**
- **harley davidson wallets for men**58K/yr-11.9%0.9% conv. - **harley davidson wallet**50K/yr-5.8%1.0% conv. - **harley davidson wallet with chain**11K/yr+34.1%1.4% conv. - **harley wallet**10K/yr-3.1%1.3% conv. - **harley wallets for men**7K/yr+16.8%1.5% conv. - **harley davidson chain wallet**6K/yr-14.9%0.7% conv. - **harley davidson wallets**7K/yr-13.1%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-wallet/search-terms)
## **Top skull wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet**Harley-Davidson**$25.85**4.7★133 rev](https://www.amazon.com/dp/B0GFK5Z2YM) [2**Harley-Davidson Mens Genuine Leather Rfid Blocking Trifold Wallet**Harley-Davidson**$26.36**4.7★133 rev](https://www.amazon.com/dp/B0GFK8F9C3) [3**Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet**Harley-Davidson**$21.13**4.7★133 rev](https://www.amazon.com/dp/B0GFK3LL25) [4**Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Wallet Cognac (Indo) Standard**Harley-Davidson**$26.39**4.7★133 rev](https://www.amazon.com/dp/B0CSXJ1PHR) [5**Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet**Harley-Davidson**$26.35**4.7★133 rev](https://www.amazon.com/dp/B0GFKMZ7RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dickies Mens RFID Everyday Leather Bifold Chain Wallet Pebbled Black One Size**Dickies**$20.13**7,749 rev5mo ago](https://www.amazon.com/dp/B005E1KR2Q) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Trifold Wallet**Harley-Davidson**$26.36**133 rev6mo ago](https://www.amazon.com/dp/B0GFK8F9C3) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet**Harley-Davidson**$25.85**133 rev6mo ago](https://www.amazon.com/dp/B0GFK5Z2YM) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet**Harley-Davidson**$26.35**133 rev6mo ago](https://www.amazon.com/dp/B0GFKMZ7RW) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Rodeo Wallet**Harley-Davidson**$38.16**133 rev6mo ago](https://www.amazon.com/dp/B0GFJM3BGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet**Harley-Davidson**$25.85**4.7★**▲ 87%**](https://www.amazon.com/dp/B0GFK5Z2YM) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Rodeo Wallet**Harley-Davidson**$38.16**4.7★**▲ 84%**](https://www.amazon.com/dp/B0GFJM3BGN) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet**Harley-Davidson**$21.13**4.7★**▲ 72%**](https://www.amazon.com/dp/B0GFK3LL25) [**Milwaukee Leather MLW7811 Mens 8 Black Leather Biker Wallet - Bi-Fold w/Anti-Theft Stainless Steel Chain - One Size**Milwaukee Leather**$38.24**3.9★**▲ 62%**](https://www.amazon.com/dp/B0CB14BKWQ) [**Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet**Harley-Davidson**$21.72**4.7★**▲ 55%**](https://www.amazon.com/dp/B0GFJH9W9Q)
**~~View all trending →~~**
## **What buyers say about skull wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality and exactly as advertised”*
**Pockets/Compartments**11%
*“Many many pockets”*
**Value For Money**8%
*“Great value”*
**Size-Overall**6%
*“Fits all his cars”*
**Advertised Vs Actual Product**6%
*“Exactly what I ordered”*
**Durability**5%
*“Its durable and will last long”*
**Leather Quality**5%
*“Nice leather”*
**Design-Overall**5%
*“well constructed”*
**Storage Capacity**4%
*“Lots of storage”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Thickness**10%
*“It is thick and bulky”*
**Quality-Overall**8%
*“Not well made”*
**Durability**6%
*“Didn't Last”*
**Leather Quality**6%
*“NOT leather”*
**Weight Heavy**4%
*“It's just heavier than I expected it to be”*
**Ease Of Use**3%
*“Hard to use”*
**Pockets/Compartments**3%
*“Pocket problem”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Thin**2%
*“Not slim like advertised”*
### **Top return reasons **
**Size-Overall**42%
**Weight Heavy**7%
**Advertised Vs Actual Product**7%
**Pockets/Compartments**5%
**Quality-Overall**4%
**Shape/Style**4%
**Thin**3%
**Functionality-Overall**3%
**Material Quality**3%
**Width**2%
## **Common questions**
- **Is skull wallet profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 54 tracked products. 6 of 22 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the skull wallet niche?**
- 17 brands and 39 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in skull wallet?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.7%.
- **When does demand for skull wallet peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the skull wallet niche?**
- Listings span $7.57–$76.68; the average listing price is $38.92 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.
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