---
title: "Skull Mask — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skull-mask"
last_updated: "2026-08-10T18:50:36.277Z"
locale: en
meta:
description: "Niche score 50/100 · $159K/yr market · 923K searches/yr · $13.93 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $159K/yr market · 923K searches/yr · $13.93 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skull Mask — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **skull mask**
**Worth a look**
Shows no brand lock-in (top 5 brands take 52% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Market size 33Growth 24Conversion 16Competition 71Returns 57Price range 60Avg price 66Brand share 83Review moat 42Quality gap 68
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.83–$27.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,266.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$159K**
$159K/yr · 923K searches
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, skull mask is a $159K/yr Amazon United States market (923K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skull mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$209K–$279K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#885**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**52%**
Top 20: 88%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**44%**
- GOT Sports19% - Obacle15% - ZKSM9% - RRANYF5% - SzBlaZe4% - ROXUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
100K60KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-mask/trend)
## **Top skull mask search terms**
- **skull mask**380K/yr+0.8%0.9% conv. - **skeleton mask**197K/yr+8.5%0.6% conv. - **skull balaclava**42K/yr-16.8%1.9% conv. - **skull face mask**44K/yr-14.9%1.1% conv. - **skull masks for men**41K/yr-20.8%0.9% conv. - **skull ski mask**24K/yr-33.8%1.1% conv. - **skull face mask for men**12K/yr-22.2%2.1% conv. - **skull half mask**19K/yr-10.2%0.9% conv. - **skull mask motorcycle**5K/yr+138.7%1.7% conv. - **half skull mask**26K/yr-5.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-mask/search-terms)
## **Top skull mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOT Sports UPF 50+ Balaclava Face Mask - Sun Protection Hood Balaclava for Men Women - Motorcycle Sheisty Mask for Fishing (Skull)**GOT Sports**$14.49**4.6★1,051 rev](https://www.amazon.com/dp/B0DBXW8HL1) [2**Obacle Skull Mask for Men Women Bandana Half Face Mask 3D Tube Balaclava Breathable Sun Mask for Fishing Running Hunting Cycling Motorcycle Bike Outdoor Sport (Skull White Face Black Nose)**Obacle**$10.00**4.4★637 rev](https://www.amazon.com/dp/B07SZKZ4PM) [3**ZKSM 3Pcs Breathable Face Masks Skull Mask Seamless Balaclava Mask Headwear Scarf (white)**ZKSM**$7.31**4.2★2,280 rev](https://www.amazon.com/dp/B08B5TD411) [4**GOT Sports UPF 50+ Fishing Neck Gaiter - UV Face Mask Sun Protection for Men & Women - Camo SPF Face Cover Gator - Fishing Hunting Hiking (Skull)**GOT Sports**$12.24**4.6★1,795 rev](https://www.amazon.com/dp/B0DBVYB5ZR) [5**SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)**SzBlaZe**$11.11**4.6★1,940 rev](https://www.amazon.com/dp/B07DZJDC2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Plume 5PCS Ghosts Skull Print Balaclava Full Face Ski Mask UV Protection for Motorcycle Riding Outdoor Sports Men & Women**Red Plume**$27.07**12 rev7mo ago](https://www.amazon.com/dp/B0G6C4YYG7) [**M-YOUNG 4PCS Balaclava Full Face Mask Ski Mask UV Protection Cover Motorcycle Full Face Mask for Men Women (US Alpha One Size Skull)**M-YOUNG**$19.68**48 rev1y ago](https://www.amazon.com/dp/B0F3X1BLXJ) [**Wnddle 2Pcs Skull Balaclava Ghost Mask Motorcycle Balaclavas for Men Neck Gaiter for Men Breathable Full Face Ghosts Masks**Wnddle**$12.69**56 rev1y ago](https://www.amazon.com/dp/B0DTJ38NJR) [**Balaclava Face Mask (Half Skull)**CycleZT**$10.44**38 rev1y ago](https://www.amazon.com/dp/B0DG5CKHM3) [**GOT Sports UPF 50+ Balaclava Face Mask - Sun Protection Hood Balaclava for Men Women - Motorcycle Sheisty Mask for Fishing (Skull)**GOT Sports**$14.49**1,051 rev1y ago](https://www.amazon.com/dp/B0DBXW8HL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creepy Halloween Full Head Skull Mask with Movable Jaw Adult Entire Head Realistic Latex Helmet Scary Skeleton Headgear (White Human Skull Mask)**RRANYF**$20.85**4.0★**▲ 233%**](https://www.amazon.com/dp/B099WRXJ53) [**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★**▲ 210%**](https://www.amazon.com/dp/B0BJFJ3J3S) [**Red Plume 5PCS Ghosts Skull Print Balaclava Full Face Ski Mask UV Protection for Motorcycle Riding Outdoor Sports Men & Women**Red Plume**$27.07**4.9★**▲ 198%**](https://www.amazon.com/dp/B0G6C4YYG7) [**Under Armour Unisex Storm Sport Balaclava Black (001)/Pitch Gray One Size Fits Most**Under Armour**$23.74**4.7★**▲ 191%**](https://www.amazon.com/dp/B08LMTG5B9) [**VCZUIUC Headwear Bandana Head Wrap Face Scarf Mask Neck Warmer Balaclava Skull A**VCZUIUC**$20.94**4.4★**▲ 190%**](https://www.amazon.com/dp/B07ZBMQ2YT)
**~~View all trending →~~**
## **What buyers say about skull mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Overall satisfied with purchase”*
**Size-Overall**15%
*“Fits as should”*
**Comfort-Overall**10%
*“It is quite comfortable”*
**Warmth**7%
*“Warm”*
**Material Quality**6%
*“great material very soft”*
**Value For Money**5%
*“Worth the Money”*
**Breathability**5%
*“Breathable and comfortable”*
**Weight Light**4%
*“Lightweight and breathable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“Durable product”*
### **What buyers complain about **
**Size-Overall**19%
*“Too big”*
**Thickness**10%
*“Could be a little thicker”*
**Quality-Overall**8%
*“Garbage”*
**Material Quality**6%
*“Item is a see through material”*
**Value For Money**6%
*“A little more on the expensive side”*
**Smell**4%
*“There's also a heavy plastic odor”*
**Advertised Vs Actual Product**4%
*“It doesn't look anything like the picture”*
**Comfort-Overall**4%
*“Not comfortable”*
**Thin**3%
*“Thin material”*
**Breathability**3%
*“Definitely not very breathable”*
### **Top return reasons **
**Size-Overall**48%
**Thin**13%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Warmth**2%
**Breathability**2%
**Value For Money**2%
**Neck Fit**2%
**Smell**1%
## **Common questions**
- **Is skull mask profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the skull mask niche?**
- 33 brands and 58 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in skull mask?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.
- **When does demand for skull mask peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the skull mask niche?**
- Listings span $6.83–$27.07; the average listing price is $13.93 (sweet spot $15–$100). The average incumbent carries 2,267 reviews — the moat a new listing must climb.
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