---
title: "Skull Earrings — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skull-earrings"
last_updated: "2026-08-06T13:12:41.570Z"
locale: en
meta:
description: "Niche score 44/100 · $20K/yr market · 205K searches/yr · $14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $20K/yr market · 205K searches/yr · $14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skull Earrings — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **skull earrings**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 23Conversion 8Competition 59Returns 74Price range 64Avg price 70Brand share 79Review moat 74Quality gap 47
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****530.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.53–$33.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 205K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, skull earrings is a $20K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skull earrings market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#4,624**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**37%**
- BONSNY19% - Betsey Johnson11% - PUNKYOUTH9% - FLYUN8% - PINK TOWN8% - EVBEA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-earrings/trend)
## **Top skull earrings search terms**
- **skull earrings**105K/yr-10.4%1.0% conv. - **witch earrings**62K/yr+18.1%0.1% conv. - **betsey johnson halloween jewelry**13K/yr+57.7%0.0% conv. - **betsey johnson halloween purse**7K/yr+59.4%0.0% conv. - **vampire earrings for women**7K/yr-10.1%0.0% conv. - **betsey johnson halloween earrings**11K/yr+123.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-earrings/search-terms)
## **Top skull earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$97610%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$5.94**4.4★366 rev](https://www.amazon.com/dp/B07WJHJRJ4) [2**FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)**FLYUN**$19.75**4.5★678 rev](https://www.amazon.com/dp/B07T88TWTL) [3**Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)**PINK TOWN**$6.71**4.5★124 rev](https://www.amazon.com/dp/B0DCNPRM71) [4**EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)**EVBEA**$9.79**4.4★631 rev](https://www.amazon.com/dp/B075F33KM4) [5**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$33.86**4.6★507 rev](https://www.amazon.com/dp/B0CHLLM24Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$30.45**7 rev3mo ago](https://www.amazon.com/dp/B0GT928C9F) [**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$29.20**7 rev3mo ago](https://www.amazon.com/dp/B0GT8XKRP2) [**PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post**PUNKYOUTH**$29.71**9 rev8mo ago](https://www.amazon.com/dp/B0FXG3QL56) [**Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold**Aissmmeio**$4.53**3 rev9mo ago](https://www.amazon.com/dp/B0FTZ8H8SV) [**Halloween Earrings Skeleton Skull Dangle BOO Ghost Witch Tassel Terror Knife Earrings (Skull)**EFANFLO**$5.52**191 rev12mo ago](https://www.amazon.com/dp/B0FHPHV2LR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$30.45**4.4★**▲ 204%**](https://www.amazon.com/dp/B0GT928C9F) [**PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories**PUNKYOUTH**$29.20**4.4★**▲ 203%**](https://www.amazon.com/dp/B0GT8XKRP2) [**Betsey Johnson Womens Evil Eye Linear Earrings**Betsey Johnson**$33.86**4.6★**▲ 196%**](https://www.amazon.com/dp/B0CHLLM24Q) [**Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold**Aissmmeio**$4.53**5.0★**▲ 143%**](https://www.amazon.com/dp/B0FTZ8H8SV) [**FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)**FLYUN**$19.75**4.5★**▲ 108%**](https://www.amazon.com/dp/B07T88TWTL)
**~~View all trending →~~**
## **What buyers say about skull earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very nice, solid construction and love the variety”*
**Size-Overall**10%
*“They fit perfect”*
**Ease Of Use**8%
*“are easy to use”*
**Value For Money**7%
*“Nice value”*
**Weight Light**6%
*“Not too heavy”*
**Advertised Vs Actual Product**5%
*“just as discribed”*
**Durability**5%
*“They are very durable”*
**Strength**5%
*“Cute and sturdy”*
**Color**4%
*“Colorful and unique”*
**Comfort-Overall**4%
*“Super comfortable”*
### **What buyers complain about **
**Size-Overall**17%
*“Too small”*
**Weight Heavy**17%
*“They actually look heavier than they are”*
**Fastener Quality**11%
*“Poorly designed clasps”*
**Quality-Overall**9%
*“cheap”*
**Adhesion/Stickiness**4%
*“they stick straight out from the post instead of laying flat against the ear”*
**Advertised Vs Actual Product**4%
*“It wasnt what was listed on the description”*
**Functionality-Overall**4%
*“only one is useful”*
**Durability**4%
*“most of them broke :/ only good for short times”*
**Hard Feel**2%
*“Hard pass”*
**Allergies**2%
*“I have issues with a lot of earrings due to being allergic to nickel”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**12%
**Advertised Vs Actual Product**8%
**Weight Heavy**4%
**Shape/Style**4%
**Metal Authenticity**4%
**Defective Material/Parts**4%
**Fastener Quality**3%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is skull earrings profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the skull earrings niche?**
- 22 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in skull earrings?**
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Fastener Quality. The return rate is 2.1%.
- **When does demand for skull earrings peak?**
- Demand peaks in Sep–Oct; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the skull earrings niche?**
- Listings span $4.53–$33.86; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)