---
title: "Skull Cap Football — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skull-cap-football"
last_updated: "2026-08-06T05:19:08.765Z"
locale: en
meta:
description: "Niche score 46/100 · $136K/yr market · 198K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $136K/yr market · 198K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skull Cap Football — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **skull cap football**
**Skip it**
Soft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 46Competition 53Returns 73Price range 73Avg price 84Brand share 28Review moat 57Quality gap 43
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.01–$30.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,221.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$136K**
$136K/yr · 198K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skull cap football is a $136K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skull cap football market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$148K–$185K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#632**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**9%**
- Under Armour53% - Battle22% - THINDUST7% - EIBLSEEK4% - MELASA3% - New Balance3% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -1.8% search growth over the last 90 days.
20K15KSpike '25Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-cap-football/trend)
## **Top skull cap football search terms**
- **under armour skull cap**67K/yr-15.2%3.7% conv. - **battle skull cap**27K/yr+48.4%5.8% conv. - **ua cap**18K/yr-10.8%3.2% conv. - **under armour skull caps for men**12K/yr-9.6%3.8% conv. - **ua skull cap**13K/yr-12.8%2.7% conv. - **battle cap**11K/yr+19.4%5.2% conv. - **skull cap under armor**8K/yr-2.7%3.5% conv. - **under armour head cap**7K/yr-12.3%2.4% conv. - **under armor skull caps for men**5K/yr-10.7%4.2% conv. - **under armor skull cap**5K/yr-17.4%3.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skull-cap-football/search-terms)
## **Top skull cap football products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)**Battle**$17.69**4.7★353 rev](https://www.amazon.com/dp/B0F38LMYWN) [2**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [3**Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black**Under Armour**$17.78**4.3★1,416 rev](https://www.amazon.com/dp/B09XCV2FP4) [4**Under Armour Mens Original Skull Wrap Black (001)/White One Size Fits Most**Under Armour**$17.49**4.6★82 rev](https://www.amazon.com/dp/B08NWM4CBR) [5**Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most**Under Armour**$21.14**4.6★201 rev](https://www.amazon.com/dp/B0CJW8N659)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running**LONGLONG**$15.16**49 rev3mo ago](https://www.amazon.com/dp/B0GH7FR6C5) [**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [**3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$15.38**100 rev9mo ago](https://www.amazon.com/dp/B0FRXRQ9C6) [**2Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$13.25**100 rev9mo ago](https://www.amazon.com/dp/B0FRXP4Z7R) [**Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)**Battle**$17.69**353 rev1y ago](https://www.amazon.com/dp/B0F38LMYWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GHF67NGP) [**LONGLONG 2 Pack Cooling Skull Caps - Lightweight Under Cap Breathable Mesh Helmet Liner for Motorcycle Cycling Running**LONGLONG**$15.16**3.9★**▲ 181%**](https://www.amazon.com/dp/B0GH7FR6C5) [**3Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$15.38**4.2★**▲ 172%**](https://www.amazon.com/dp/B0FRXRQ9C6) [**Battle Coaches Bucket Hat Lightweight UV Protection Long-Lasting (US Alpha One Size Black)**Battle**$23.65**4.3★**▲ 160%**](https://www.amazon.com/dp/B0DDVZVWD6) [**2Pcs Breathable Mesh Skull Caps for Men Women Quick Dry Lightweight Sweat Under Helmet Liner Battle Hair Cap Cooling Cycling Moto Sports Football Beanie**EIBLSEEK**$13.25**4.2★**▲ 146%**](https://www.amazon.com/dp/B0FRXP4Z7R)
**~~View all trending →~~**
## **What buyers say about skull cap football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fits good”*
**Quality-Overall**15%
*“Excellent quality”*
**Comfort-Overall**8%
*“Very good and comfortable purchase”*
**Value For Money**6%
*“Great Value”*
**Warmth**6%
*“Great comfy warm with some style”*
**Sweat Resistance**5%
*“Fits well and absorbs sweat”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**4%
*“Not heavy at all so I wear under a hat sometimes”*
**Breathability**4%
*“Very breathable”*
**Material Quality**3%
*“Good material and breathability”*
### **What buyers complain about **
**Size-Overall**39%
*“Too big”*
**Quality-Overall**7%
*“Poor Quality”*
**Stretchability/Expandability/Elasticity**4%
*“stretched out elastic”*
**Thickness**4%
*“This beanie is thin”*
**Shape/Style**3%
*“Out of shape”*
**Value For Money**3%
*“A little more expensive than Nike”*
**Comfort-Overall**3%
*“Very uncomfortable”*
**Material Quality**2%
*“The vented material”*
**Stitch/Finish/Polish**2%
*“Poor quality as the stitching easily comes out around the seam”*
**Thin**2%
*“Thin material,”*
### **Top return reasons **
**Size-Overall**75%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Thin**3%
**Neck Fit**2%
**Length**1%
**Shape/Style**1%
**Value For Money**1%
**Color**1%
**Warmth**1%
## **Common questions**
- **Is skull cap football profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the skull cap football niche?**
- 12 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in skull cap football?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.1%.
- **When does demand for skull cap football peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the skull cap football niche?**
- Listings span $9.01–$30.97; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.
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