---
title: "Skims — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skims"
last_updated: "2026-08-10T17:37:53.616Z"
locale: en
meta:
description: "Niche score 57/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skims — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **skims**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 16Conversion 4Competition 98Returns 64Price range 65Avg price 82Brand share 96Review moat 35Quality gap 28
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.65**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 18.4M searches
**Price range**
**Good****$2.42–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,952.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, skims is a $1.1M/yr Amazon United States market (18.4M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jul–Aug–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skims market data**
- **Units sold / yr**
- **100K–125K**
- avg 100–250/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**133 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**33%**
Top 20: 61%
**Top-5 click share**
**9%**
Top 20: 22%
**Open market**
**75%**
- Amazon Essentials7% - The Children's Place6% - Voxikodex3% - Simple Joys by Carter's3% - Fernvia2% - Voxikidio2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.
700K500KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skims/trend)
## **Top skims search terms**
- **girls fashion**1.6M/yr+11.0%0.0% conv. - **toddler girl clothes**1.9M/yr-29.0%0.3% conv. - **teen girl clothes**1.6M/yr-12.7%0.1% conv. - **kids clothes**1.4M/yr-15.7%0.1% conv. - **childrens place**1.0M/yr+0.7%0.0% conv. - **clothes for teen girls**1.2M/yr-18.7%0.0% conv. - **clothes for girls 10-12**869K/yr-4.4%0.1% conv. - **girls shirts**706K/yr+8.5%0.2% conv. - **2t girl clothes**792K/yr-20.0%1.3% conv. - **toddler clothes**644K/yr-1.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skims/search-terms)
## **Top skims products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$11K2%$22K3%$33K4%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials x Sofia Grainge Unisex Babies Sweatshirt and Shorts French Terry Play Set Light Pink Ice Cream 6-9 Months**Amazon Essentials**$21.44**4.8★109 rev](https://www.amazon.com/dp/B0FTZ4WFL8) [2**Voonlie Toddler Baby Girl Summer Clothes Outfits Crocheted Ruffle Camisole Pants Kids Clothing Set (Apricot 2-3T)**Voonlie**$14.60**4.7★159 rev](https://www.amazon.com/dp/B0F7XSPKJP) [3**Fernvia Toddler Girls Clothes 1T 2T 3T 4T 5T Summer Outfits Baby Kids Short Sleeve T-Shirt Tops & Camouflage Shorts Sets (B-Pink 2-3 Years)**Fernvia**$14.18**4.8★1,334 rev](https://www.amazon.com/dp/B0CR73C6HK) [4**Resinta 6 Pack Girls Bike Shorts Under Dress Dance Cartwheel Shorts for Toddler Kids Summer Clothes Multicolor**Resinta**$12.52**4.2★16,514 rev](https://www.amazon.com/dp/B07D28GGJF) [5**Jecson Girls Summer Outfits Cotton Bowknot Print T-Shirt and Jeans Shorts Set Clothes Casual Girls 2 Piece Outfits Sets**Jecson**$14.03**4.7★219 rev](https://www.amazon.com/dp/B0G38W5DPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials x Sofia Grainge Unisex Babies Sweatshirt and Shorts French Terry Play Set Light Pink Ice Cream 6-9 Months**Amazon Essentials**$21.44**109 rev2mo ago](https://www.amazon.com/dp/B0FTZ4WFL8) [**Amazon Essentials x Sofia Grainge Girls Cotton Short Sleeve Blouses with Ruffles Pack of 2 White/Ditsy Floral 2T**Amazon Essentials**$17.47**224 rev2mo ago](https://www.amazon.com/dp/B0FTZ3BNFJ) [**Simple Joys by Carters Girls Short-Sleeve and Sleeveless Dress Sets Pink/Navy Floral 3T**Simple Joys by Carter's**$17.49**21,332 rev2mo ago](https://www.amazon.com/dp/B0BL8MXB4N) [**Simple Joys by Carters Baby and Toddler Girls 3-piece Playwear Set**Simple Joys by Carter's**$17.58**12,218 rev2mo ago](https://www.amazon.com/dp/B07ZPQBNRF) [**YOURUIKEY Clothes for Girls 10-12 Kids Summer 2 Piece Outfits Short Sleeve Shirts & Sweatpants Set with Pockets Sweatsuit**YOURUIKEY**$14.52**56 rev6mo ago](https://www.amazon.com/dp/B0GBWF8BK6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials x Sofia Grainge Girls Cotton Short Sleeve Blouses with Ruffles Pack of 2 White/Ditsy Floral 2T**Amazon Essentials**$17.47**4.8★**▲ 40%**](https://www.amazon.com/dp/B0FTZ3BNFJ) [**Amazon Essentials x Sofia Grainge Unisex Babies Sweatshirt and Shorts French Terry Play Set Light Pink Ice Cream 6-9 Months**Amazon Essentials**$21.44**4.8★**▲ 39%**](https://www.amazon.com/dp/B0FTZ4WFL8) [**Azmxynol Tween Girl Clothes Trendy 2 Piece Outfit Short Sleeve T-Shirt Top + Butterfly Straight Jeans Denim Spring Summer Girls Fashion Clothing Set Size 11 12**Azmxynol**$23.99**4.4★**▲ 38%**](https://www.amazon.com/dp/B0G8FWFB8K) [**Voxikodex Size 11 12 Years Teen Girls Clothes 2 Piece Camisole Tops & Blue Wide Leg Pants Trendy Teen Girls Spring Summer Clothing Set(11-12Y)**Voxikodex**$20.87**4.6★**▲ 37%**](https://www.amazon.com/dp/B0G6SW9XT7) [**Voxikidio Little Girls Clothes Letter Print Short Sleeve Tops Cargo Pants Spring Fall Kids Clothes Girls Size 10-12 (Green Size 11-12)**Voxikidio**$22.37**4.5★**▲ 35%**](https://www.amazon.com/dp/B0G6JF7CKW)
**~~View all trending →~~**
## **What buyers say about skims**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“not too tight”*
**Quality-Overall**13%
*“Adorable and quality”*
**Comfort-Overall**9%
*“Comfortable to wear”*
**Soft Feel**8%
*“The material is soft”*
**Color**6%
*“vibrant color”*
**Value For Money**6%
*“Excellent Value”*
**Material Quality**4%
*“Good material”*
**Ease Of Use**2%
*“It was super easy to apply”*
**Gifting Purpose**2%
*“Great gift”*
**Shape/Style**2%
*“the style is flattering”*
### **What buyers complain about **
**Size-Overall**23%
*“very short”*
**Quality-Overall**9%
*“Not high quality as expected for the price”*
**Material Quality**5%
*“thin cheap material”*
**Advertised Vs Actual Product**5%
*“false advertising”*
**Thickness**4%
*“its pretty thick”*
**Color**4%
*“Not enough color”*
**Durability**2%
*“broken after 2 months”*
**Value For Money**2%
*“Waste of money”*
**Shrinkage Resistance**2%
*“shrinks easily”*
**Strap/String Quality**2%
*“Straps break easily”*
### **Top return reasons **
**Size-Overall**58%
**Length**8%
**Waist Fit**7%
**Material Quality**5%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Inseam Fit**2%
**Quality-Overall**2%
**Color**1%
## **Common questions**
- **Is skims profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 386 tracked products. 47 of 183 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the skims niche?**
- 133 brands and 144 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in skims?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.5%.
- **When does demand for skims peak?**
- Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the skims niche?**
- Listings span $2.42–$38.00; the average listing price is $17.65 (sweet spot $15–$100). The average incumbent carries 2,953 reviews — the moat a new listing must climb.
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