---
title: "Skims Underwear — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skims-underwear"
last_updated: "2026-08-10T13:50:27.994Z"
locale: en
meta:
description: "Niche score 46/100 · $49K/yr market · 314K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $49K/yr market · 314K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skims Underwear — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **skims underwear**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 34Conversion 14Competition 66Returns 51Price range 70Avg price 70Brand share 68Review moat 24Quality gap 80
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.27–$33.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,632.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$49K**
$49K/yr · 314K searches
According to Flapen's Amazon United States niche tracking, skims underwear is a $49K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skims underwear market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**64%**
Top 20: 91%
**Top-5 click share**
**45%**
Top 20: 75%
**Open market**
**33%**
- SHARICCA26% - voenxe18% - FINETOO11% - INNERSY5% - Caterlove4% - Kiqnsam3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
9K7KPrime Day '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skims-underwear/trend)
## **Top skims underwear search terms**
- **skims underwear**54K/yr+8.7%0.5% conv. - **invisible underwear for women**46K/yr+19.7%1.0% conv. - **seamless hipster underwear for women**39K/yr-6.9%0.8% conv. - **no line panties for women seamless**19K/yr+75.3%1.6% conv. - **invisible underwear**14K/yr+61.9%1.2% conv. - **plus size seamless underwear**17K/yr-0.7%0.0% conv. - **skims dupe underwear**22K/yr-19.8%0.9% conv. - **invisible panties for women**19K/yr-11.1%0.9% conv. - **lululemon underwear**12K/yr+15.3%0.2% conv. - **lululemon underwear womens**11K/yr+11.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skims-underwear/search-terms)
## **Top skims underwear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M**SHARICCA**$14.84**4.1★1,069 rev](https://www.amazon.com/dp/B0FF4P83DB) [2**voenxe Seamless Women Underwear Thongs No Show Ladies Thong Invisible No Line Breathable Comfortable Panties Undies Womens No Seam Soft Wide Gusset Tanga Legging Underpants for Woman 5-Pack**voenxe**$13.48**4.6★72,407 rev](https://www.amazon.com/dp/B081VSYKL5) [3**FINETOO 6 Pack Womens Seamless Hipster Underwear No Show Panties Invisibles Briefs Soft Stretch Bikini Underwears XS-XXL(M)**FINETOO**$13.92**4.3★20,891 rev](https://www.amazon.com/dp/B08LK79FQT) [4**SHARICCA Womens Seamless Thongs No Show Underwear Soft Ribbed Invisible Panties Wave Edge Multi Pack 7P01 M**SHARICCA**$14.99**4.4★861 rev](https://www.amazon.com/dp/B0D8WD3DKC) [5**Caterlove Womens Seamless Underwear No Show Stretch Bikini Panties Silky Invisible Hipster 6 Pack (A Medium)**Caterlove**$10.61**4.3★10,014 rev](https://www.amazon.com/dp/B0B8ZPMKHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Take Talk Womens Underwear Seamless Thongs 9 Pack Sexy Panties No Show V-waisted Invisible Tangas Lingerie for Women**Take Talk**$11.21**189 rev5mo ago](https://www.amazon.com/dp/B0GHRW5MR8) [**FINETOO 6 Pack Womens Seamless Underwear Full Coverage No Show Hipster Panties Sexy Stretchy Invisible Briefs Bikini Lingerie**FINETOO**$11.32**591 rev9mo ago](https://www.amazon.com/dp/B0FV8Y35RB) [**SHARICCA Womens Seamless Underwear No Show Hipster Panties Invisible Lightweight Nuage Bikinis Briefs Microfiber Pack5P01 M**SHARICCA**$14.84**1,069 rev11mo ago](https://www.amazon.com/dp/B0FF4P83DB) [**Kiqnsam Seamless Underwear for Women No Show Hipster Bikini Panties Low Rise Cheeky Breathable Soft Invisible Briefs 6 Pack**Kiqnsam**$9.30**1,251 rev1y ago](https://www.amazon.com/dp/B0F4QND7WM) [**Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Large Regular Regular 6 color packs)**Cuweni**$17.58**3,826 rev1y ago](https://www.amazon.com/dp/B0DZXDP5JG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Women Seamless Panties Adjustable G String Thongs Clear Strap Thongs Ice Silk Underwear Invisible Briefs Nude L**SEAUR**$13.73**3.4★**▲ 57%**](https://www.amazon.com/dp/B0DDQ3SP7H) [**Take Talk Womens Underwear Seamless Thongs 9 Pack Sexy Panties No Show V-waisted Invisible Tangas Lingerie for Women**Take Talk**$11.21**4.6★**▲ 57%**](https://www.amazon.com/dp/B0GHRW5MR8) [**SOULVOR Magneticfit Thongs for Women Stretch Sexy Underwear Comfort Tagless Thong Low Rise Breathable Panties 3 Pack Hazelnut (3pack) Small**SOULVOR**$16.54**4.7★**▲ 47%**](https://www.amazon.com/dp/B0CP28CYLS) [**Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Large Regular Regular 6 color packs)**Cuweni**$17.58**4.0★**▲ 44%**](https://www.amazon.com/dp/B0DZXDP5JG) [**INNERSY Womens Seamless No Show Hipster Panties Invisible Light Underwear 3-Pack(Black/Brick Red/Nude Medium)**INNERSY**$15.92**4.0★**▲ 29%**](https://www.amazon.com/dp/B0C23V7CHG)
**~~View all trending →~~**
## **What buyers say about skims underwear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“Very comfortable to use”*
**Size-Overall**17%
*“Fit as expected”*
**Soft Feel**12%
*“Super smooth”*
**Quality-Overall**8%
*“These panties are of very good quality”*
**Material Quality**4%
*“Good material”*
**Value For Money**4%
*“Great Value for the Money”*
**Color**3%
*“colors are beautiful”*
**Stretchability/Expandability/Elasticity**2%
*“Elasticity is great as well”*
**Breathability**2%
*“Comfortable and breathable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**21%
*“Don't fit”*
**Comfort-Overall**6%
*“These are SO UNCOMFORTABLE”*
**Stretchability/Expandability/Elasticity**6%
*“A lil TOO stretchy”*
**Quality-Overall**6%
*“CHEAPLY MADE”*
**Material Quality**6%
*“Horrible material”*
**Durability**5%
*“Fell apart”*
**Thickness**4%
*“that it's not very thick”*
**Breathability**2%
*“Not Breathable AT ALL”*
**Transparency**2%
*“A little see through”*
**Adhesion/Stickiness**1%
*“it only took a few months for the glue to disintegrate”*
### **Top return reasons **
**Size-Overall**50%
**Waist Fit**11%
**Material Quality**11%
**Advertised Vs Actual Product**4%
**Thigh Fit**3%
**Thin**3%
**Length**2%
**Shape/Style**2%
**Hip Fit**2%
**Comfort-Overall**2%
## **Common questions**
- **Is skims underwear profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 43 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the skims underwear niche?**
- 29 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in skims underwear?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.9%.
- **When does demand for skims underwear peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the skims underwear niche?**
- Listings span $7.27–$33.12; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 6,633 reviews — the moat a new listing must climb.
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