---
title: "Skims Dress — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skims-dress"
last_updated: "2026-08-09T23:57:00.571Z"
locale: en
meta:
description: "Niche score 39/100 · $40K/yr market · 688K searches/yr · $28.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $40K/yr market · 688K searches/yr · $28.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skims Dress — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **skims dress**
**Skip it**
High returns (17.8%) — this niche doesn't clear our bar today.
Market size 10Growth 43Conversion 3Competition 50Returns 0Price range 95Avg price 95Brand share 45Review moat 53Quality gap 63
**Avg price**
**Incredible****$28.81**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.95–$63.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,375.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$40K**
$40K/yr · 688K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, skims dress is a $40K/yr Amazon United States market (688K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skims dress market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,379**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 88%
**Open market**
**19%**
- PUMIEY31% - REORIA20% - LILLUSORY18% - VIUTIL6% - Mokayee3% - Starrylion3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.
120K80KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/skims-dress/trend)
## **Top skims dress search terms**
- **skims dress**210K/yr-4.6%0.4% conv. - **reoria dress**84K/yr-14.1%0.1% conv. - **skims dupe dress**61K/yr-8.3%0.3% conv. - **maxi bodycon dresses for women**17K/yr+176.6%0.0% conv. - **skims dresses for women**43K/yr-7.1%0.3% conv. - **tight maxi dress**27K/yr+25.5%0.1% conv. - **short sleeve bodycon dress**27K/yr+49.8%0.0% conv. - **tight long dress**27K/yr+13.5%0.0% conv. - **body con midi dress**21K/yr+39.6%0.0% conv. - **skims dress dupe**34K/yr-7.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skims-dress/search-terms)
## **Top skims dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PUMIEY Maxi Dress for Women Long Dresses Bodycon Dresses Summer Slip Dress Jet Black Small**PUMIEY**$27.38**4.5★2,171 rev](https://www.amazon.com/dp/B0BJK2X372) [2**LILLUSORY Womens Bodycon Maxi Long Dresses 2026 Beach Vacation Clothes Spring Fashion Summer Casual Elegant Sundress Sun Resort Wear Midi Cocktail Wedding Guest Sexy Party Outfits Black M**LILLUSORY**$25.03**4.4★2,348 rev](https://www.amazon.com/dp/B0BQ37LFMN) [3**REORIA Womens Sexy Casual Lounge Slip Long Dress Elegant Wedding Guest Sleeveless Backless Ribbed Bodycon Maxi Dresses Black Small**REORIA**$31.20**4.5★2,318 rev](https://www.amazon.com/dp/B0BSBZ394G) [4**VIUTIL Womens Sexy Bodycon Maxi Dress Sleeveless Tight Lounge Slip Long Dress 2026 Summer Black Small**VIUTIL**$19.67**4.4★1,962 rev](https://www.amazon.com/dp/B0B5WTSSQ9) [5**PUMIEY Long Sleeve Dresses for Women Maxi Dresses Dupes Bodycon Dresses for Women Jet Black Small**PUMIEY**$29.56**4.5★2,979 rev](https://www.amazon.com/dp/B0BJJP8Y7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Black Onyx Small**REORIA**$45.69**116 rev5mo ago](https://www.amazon.com/dp/B0GKDB5D4S) [**REORIA Womens Boat Neck Mesh Ruched Mini Dress Drop Waist Sleeveless Going Out Dresses Ensign Blue Polka Dot Medium**REORIA**$38.24**59 rev6mo ago](https://www.amazon.com/dp/B0GCMCSJWZ) [**PINSV Women Summer Long Dress Casual Slip Sexy Sleeveless Bodycon Maxi Dresses for Women Black XL**PINSV**$14.95**643 rev7mo ago](https://www.amazon.com/dp/B0G2PQQTW1) [**SOLY HUX Womens Elegant Mesh V Neck Bodycon Maxi Dress Summer Cocktail Party Wedding Guest Long Cami Sundresses Solid Yellow Small**SOLY HUX**$38.45**181 rev1y ago](https://www.amazon.com/dp/B0DWRKCVQG) [**Starrylion Lace Homecoming Dress Hoco Womens Mini Dress Tight Bodycon Club Sexy Dresses for Women Padded Cocoa M**Starrylion**$24.43**138 rev1y ago](https://www.amazon.com/dp/B0DK3Z2NPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Drop Womens Amelia Square Neck Strappy Bodycon Midi Tank Dress Dress Black XL**The Drop**$17.20**4.1★**▲ 71%**](https://www.amazon.com/dp/B07LCH8QM2) [**REORIA Womens Boat Neck Mesh Ruched Mini Dress Drop Waist Sleeveless Going Out Dresses Ensign Blue Polka Dot Medium**REORIA**$38.24**4.2★**▲ 68%**](https://www.amazon.com/dp/B0GCMCSJWZ) [**REORIA Womens Summer Sexy Casual Lounge Long Dress Elegant Wedding Guest Short Sleeve Crew Neck Bodycon Maxi Dresses Black Small**REORIA**$35.17**4.4★**▲ 65%**](https://www.amazon.com/dp/B0C46KZ2MN) [**REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Black Onyx Small**REORIA**$45.69**4.6★**▲ 64%**](https://www.amazon.com/dp/B0GKDB5D4S) [**PINSV Women Summer Long Dress Casual Slip Sexy Sleeveless Bodycon Maxi Dresses for Women Black XL**PINSV**$14.95**4.3★**▲ 60%**](https://www.amazon.com/dp/B0G2PQQTW1)
**~~View all trending →~~**
## **What buyers say about skims dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits well”*
**Quality-Overall**10%
*“great quality dress”*
**Shape/Style**9%
*“Very flattering”*
**Comfort-Overall**7%
*“comfortable too”*
**Stretchability/Expandability/Elasticity**6%
*“The material is super stretchy and comfortable”*
**Color**6%
*“The color is beautiful”*
**Material Quality**5%
*“Besides that the material is comfortable and good quality”*
**Soft Feel**4%
*“Soft and silky”*
**Transparency**3%
*“not see through”*
**Value For Money**2%
*“Definitely worth the buy”*
### **What buyers complain about **
**Size-Overall**12%
*“it is a bit long”*
**Quality-Overall**11%
*“Extremely cheap quality not flattering one bit”*
**Strap/String Quality**6%
*“2 stars for the cute idea BUT the straps are very thin easily rip-able not only that”*
**Color**5%
*“ended up using a different color instead”*
**Stitch/Finish/Polish**5%
*“they are sewn in”*
**Length**4%
*“neither one was long like the pic shows”*
**Transparency**4%
*“not see every curve”*
**Stretchability/Expandability/Elasticity**4%
*“the elastic on the top wore out after one or two times wearing it”*
**Smell**3%
*“It came smelling like someone has worn it”*
**Thickness**3%
*“It isn't super thick”*
### **Top return reasons **
**Size-Overall**41%
**Length**13%
**Material Quality**8%
**Waist Fit**7%
**Chest Fit**5%
**Hip Fit**4%
**Shoulder Fit**3%
**Shape/Style**3%
**Thin**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is skims dress profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the skims dress niche?**
- 18 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in skims dress?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 17.8% — above our launch gate.
- **When does demand for skims dress peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the skims dress niche?**
- Listings span $14.95–$63.43; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 1,376 reviews — the moat a new listing must climb.
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