---
title: "Ski Jacket — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket"
last_updated: "2026-08-10T11:09:55.160Z"
locale: en
meta:
description: "Niche score 36/100 · $85K/yr market · 1.7M searches/yr · $70.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $85K/yr market · 1.7M searches/yr · $70.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ski Jacket — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **ski jacket**
**Skip it**
Soft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 1Competition 96Returns 9Price range 29Avg price 86Brand share 69Review moat 30Quality gap 30
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$70.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,526.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$16.41–$307.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$85K**
$85K/yr · 1.7M searches
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-91.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ski jacket is a $85K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ski jacket market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$565K–$706K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**14%**
Top 20: 38%
**Open market**
**32%**
- MAOYSSEN30% - TACVASEN12% - MOERDENG9% - Columbia7% - Helly Hansen5% - Spyder5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -91.0% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 34.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket/trend)
## **Top ski jacket search terms**
- **ski jacket**429K/yr-91.5%0.1% conv. - **ski jacket men**415K/yr-91.4%0.1% conv. - **mens ski jacket**352K/yr-94.1%0.2% conv. - **mens skiing jackets**26K/yr-75.7%0.0% conv. - **ski jackets**50K/yr-86.3%0.1% conv. - **men ski jacket**41K/yr-87.0%0.0% conv. - **mens snow jacket**81K/yr-93.5%0.1% conv. - **ski coat**57K/yr-90.9%0.2% conv. - **snow jackets for men**22K/yr-72.5%0.1% conv. - **ski jacket men waterproof**34K/yr-89.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket/search-terms)
## **Top ski jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather**TACVASEN**$52.93**4.7★5,866 rev](https://www.amazon.com/dp/B07Z7F9ZLX) [2**Jingangjin Mens Mountain Waterproof Ski Jacket Winter Windbreaker Warm Hooded Snowboarding Raincoat Jackets**Jingangjin**$25.16**4.6★950 rev](https://www.amazon.com/dp/B09FXRQRYM) [3**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$25.78**4.6★205 rev](https://www.amazon.com/dp/B0DHJXVNQQ) [4**Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Insulated Snow Outfit Snowboard Accessories Snowmobile Essentials Clothes Fishing Gear Hiking Equipment Ski Lover Gifts**Yufawow**$46.40**4.7★1,100 rev](https://www.amazon.com/dp/B0FKMMVWPD) [5**The North Face Mens ThermoBall Snow Triclimate Jacket - 3-in-1 Ski & Snowboard Coat Waterproof Shell Insulated Inner TNF Black-NPF Medium**The North Face**$307.02**4.4★61 rev](https://www.amazon.com/dp/B0CPBV3JZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spyder Mens Vertex Jacket**Spyder**$191.94**11 rev9mo ago](https://www.amazon.com/dp/B0DSWMXH73) [**Spyder Mens Ski Jacket - 3-in-1 System Snow Waterproof Winter Jackets for Men - Mens Snowboard Jacket with Detachable Hood Size Small Black Raven**Spyder**$97.14**144 rev10mo ago](https://www.amazon.com/dp/B0FRJZGY3D) [**Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Insulated Snow Outfit Snowboard Accessories Snowmobile Essentials Clothes Fishing Gear Hiking Equipment Ski Lover Gifts**Yufawow**$46.40**1,100 rev11mo ago](https://www.amazon.com/dp/B0FKMMVWPD) [**MAOYSSEN Mens Ski Jacket with Hooded Snowboarding Waterproof Fleece Lining Jacket Winter Coat Multi Pockets**MAOYSSEN**$33.90**217 rev12mo ago](https://www.amazon.com/dp/B0FJXR5168) [**MAOYSSEN Mens Ski Jacket with Hooded Snowboarding Waterproof Fleece Lining Jacket Winter Coat Multi Pockets**MAOYSSEN**$34.04**217 rev12mo ago](https://www.amazon.com/dp/B0FJXLQ7P9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jsslaik Mens Thermal Waterproof Windproof Jacket Hooded Insulated Lightweight Winter Snow Coat with Multiple Pockets for Hiking Skiing Camping Mineral Gray XL**Jsslaik**$41.68**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FGXMB9QD) [**Spyder Mens Vertex Jacket**Spyder**$191.94**4.8★**▲ 833%**](https://www.amazon.com/dp/B0DSWMXH73) [**MAOYSSEN Mens Ski Jacket with Hooded Snowboarding Waterproof Fleece Lining Jacket Winter Coat Multi Pockets**MAOYSSEN**$34.04**4.7★**▲ 610%**](https://www.amazon.com/dp/B0FJXLQ7P9) [**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$25.78**4.6★**▲ 500%**](https://www.amazon.com/dp/B0DHJXVNQQ) [**MAOYSSEN Mens Ski Jacket Warm Winter Snow Coat Waterproof Mountain Windbreaker Snowboarding Jacket Hooded for Hiking Travel**MAOYSSEN**$40.35**4.7★**▲ 339%**](https://www.amazon.com/dp/B0D3V31T5W)
**~~View all trending →~~**
## **What buyers say about ski jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**29%
*“Keeps me warm”*
**Size-Overall**14%
*“Fit great”*
**Quality-Overall**11%
*“Overall, this is a reliable product and a good value for the price”*
**Value For Money**9%
*“Great value”*
**Weather Proof**5%
*“I recommend it for cold weather”*
**Weight Light**3%
*“It's lightweight”*
**Comfort-Overall**3%
*“Very comfortable”*
**Pockets/Compartments**3%
*“Lots of pockets”*
**Material Quality**2%
*“Affordable and good material”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**19%
*“Larger than expected”*
**Zipper Quality**8%
*“Broken zipper”*
**Quality-Overall**5%
*“Poor quality,”*
**Thickness**4%
*“Thinner than I thought”*
**Wrinkles**3%
*“Came very wrinkled”*
**Durability**3%
*“Not durable enough”*
**Thin**3%
*“Too thin”*
**Warmth**2%
*“will not keep you warm”*
**Product Condition**2%
*“But arrived in condition like it was already used or kept in dirt”*
**Material Quality**2%
*“Material was very loud whenever I moved”*
### **Top return reasons **
**Size-Overall**57%
**Chest Fit**4%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Warmth**3%
**Color**2%
**Zipper Quality**2%
**Shoulder Fit**2%
**Thin**2%
## **Common questions**
- **Is ski jacket profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 133 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -91.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the ski jacket niche?**
- 26 brands and 89 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in ski jacket?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 9.6% — above our launch gate.
- **When does demand for ski jacket peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 34.7× the quietest.
- **What does it cost to enter the ski jacket niche?**
- Listings span $16.41–$307.02; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 3,526 reviews — the moat a new listing must climb.
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