---
title: "Ski Jacket Women Waterproof Insulated — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-women-waterproof-insulated"
last_updated: "2026-08-06T04:00:12.588Z"
locale: en
meta:
description: "Niche score 31/100 · $14K/yr market · 212K searches/yr · $49.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $14K/yr market · 212K searches/yr · $49.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ski Jacket Women Waterproof Insulated — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **ski jacket women waterproof insulated**
**Skip it**
Soft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 92Returns 0Price range 60Avg price 93Brand share 40Review moat 24Quality gap 35
**Avg price**
**Great****$49.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Good****$19.48–$152.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,328.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$14K**
$14K/yr · 212K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-86.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****19.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ski jacket women waterproof insulated is a $14K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ski jacket women waterproof insulated market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 52%
**Open market**
**17%**
- MOERDENG59% - MAGCOMSEN9% - Outdoor Ventures6% - 33,000ft4% - Columbia3% - TACVASEN2% - Open — no brand owns it (16 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -86.8% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 31.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-women-waterproof-insulated/trend)
## **Top ski jacket women waterproof insulated search terms**
- **womens skiing jackets**19K/yr-75.0%0.0% conv. - **ski jacket for women**25K/yr-87.3%0.0% conv. - **womens ski jacket waterproof insulated**34K/yr-90.7%0.0% conv. - **womens ski jacket waterproof**12K/yr-73.5%0.1% conv. - **womens waterproof ski jacket**14K/yr-84.9%0.0% conv. - **snow jackets**23K/yr-88.0%0.0% conv. - **ski jacket womens**21K/yr-91.6%0.1% conv. - **ski coat women**15K/yr-85.6%0.0% conv. - **thinnest warmest womens jacket**5K/yr-69.1%0.0% conv. - **woman ski jacket**12K/yr-90.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-women-waterproof-insulated/search-terms)
## **Top ski jacket women waterproof insulated products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2744%$5496%$8238%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket**MOERDENG**$44.15**4.5★38,280 rev](https://www.amazon.com/dp/B07W68RFK5) [2**MOERDENG Womens Waterproof Ski Jacket Warm Winter Coat Outdoor Windbreaker Hiking Snowboarding Jacket**MOERDENG**$40.16**4.6★5,540 rev](https://www.amazon.com/dp/B097H43LGR) [3**Outdoor Ventures Womens Softshell Jacket with Hood Fleece Lined Warm Lightweight Waterproof Insulated Windbreaker**Outdoor Ventures**$51.23**4.7★1,967 rev](https://www.amazon.com/dp/B0C8J27DVB) [4**MAGCOMSEN Womens Snow Jacket Waterproof Insulated Ski Jackets Ladies Snowboarding Jackets Winter Jackets with Hood Windproof Hiking Jacket**MAGCOMSEN**$53.26**4.6★1,818 rev](https://www.amazon.com/dp/B09GTMR12N) [5**MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket**MOERDENG**$44.30**4.5★38,280 rev](https://www.amazon.com/dp/B08FX1N3KN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Whirlibird V Interchange Jacket Everblue Cross Dye X-Small**Columbia**$114.73**113 rev1y ago](https://www.amazon.com/dp/B0DJYQ79PX) [**MOERDENG Womens Waterproof Snow Ski Jacket Warm Winter Coat Insulated Snowboarding Jacket Softshell Hiking Jacket**MOERDENG**$35.76**314 rev1y ago](https://www.amazon.com/dp/B0DJ4J2GMN) [**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$25.78**205 rev1y ago](https://www.amazon.com/dp/B0DHJXVNQQ) [**MOERDENG Womens Insulated Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Softshell Hiking Winter Jacket**MOERDENG**$39.89**386 rev1y ago](https://www.amazon.com/dp/B0DH1GR4X5) [**MOERDENG Womens Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Mountain Hiking Winter Jacket**MOERDENG**$39.81**564 rev1y ago](https://www.amazon.com/dp/B0DGGHDH92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$25.78**4.6★**▲ 971%**](https://www.amazon.com/dp/B0DHJXVNQQ) [**MOERDENG Womens Ski Jacket Warm Winter Coat Hooded Snowboarding Jackets Waterproof Mountain Windbreaker for Hiking Traval**MOERDENG**$33.42**4.5★**▲ 522%**](https://www.amazon.com/dp/B0D6YDVNYJ) [**MOERDENG Womens Insulated Snow Ski Jacket Warm Winter Coat Waterproof Snowboarding Jacket Softshell Hiking Winter Jacket**MOERDENG**$39.89**4.5★**▲ 481%**](https://www.amazon.com/dp/B0DH1GR4X5) [**MOERDENG Womens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Hooded Raincoat Jacket**MOERDENG**$47.36**4.5★**▲ 450%**](https://www.amazon.com/dp/B07W7CSH25) [**MOERDENG Womens Waterproof Snow Ski Jacket Warm Winter Coat Insulated Snowboarding Jacket Softshell Hiking Jacket**MOERDENG**$35.76**4.7★**▲ 420%**](https://www.amazon.com/dp/B0DJ4J2GMN)
**~~View all trending →~~**
## **What buyers say about ski jacket women waterproof insulated**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**28%
*“keeps me warm”*
**Size-Overall**17%
*“Fits to size”*
**Quality-Overall**9%
*“GREAT quality”*
**Value For Money**6%
*“Excellent value”*
**Comfort-Overall**5%
*“Comfy and warm”*
**Weather Proof**4%
*“It is wind resistant”*
**Weight Light**4%
*“Lightweight and easy to pack”*
**Pockets/Compartments**3%
*“There are plenty of pockets”*
**Color**2%
*“Color is pretty”*
**Material Quality**2%
*“the material is great”*
### **What buyers complain about **
**Size-Overall**25%
*“Little big”*
**Product Condition**5%
*“Used product”*
**Zipper Quality**4%
*“Broken zipper”*
**Wrinkles**3%
*“When will the wrinkles fall out”*
**Quality-Overall**3%
*“it's cheaply made”*
**Warmth**3%
*“Not as warm as described”*
**Shape/Style**2%
*“not that stylish looking tho”*
**Color**2%
*“not the shade of pink I was looking for”*
**Weight Heavy**2%
*“But I returned it because it was bulkier than I was wanting”*
**Sleeve Fit**2%
*“Sleeves short-order next size”*
### **Top return reasons **
**Size-Overall**55%
**Chest Fit**6%
**Sleeve Fit**6%
**Color**3%
**Shoulder Fit**3%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Material Quality**2%
**Warmth**2%
## **Common questions**
- **Is ski jacket women waterproof insulated profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 73 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -86.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the ski jacket women waterproof insulated niche?**
- 22 brands and 41 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in ski jacket women waterproof insulated?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Zipper Quality. The return rate is 19.8% — above our launch gate.
- **When does demand for ski jacket women waterproof insulated peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 31.4× the quietest.
- **What does it cost to enter the ski jacket women waterproof insulated niche?**
- Listings span $19.48–$152.72; the average listing price is $49.76 (sweet spot $15–$100). The average incumbent carries 6,329 reviews — the moat a new listing must climb.
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