---
title: "Ski Jacket Men — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-men"
last_updated: "2026-08-06T10:29:33.892Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 183K searches/yr · $64.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 183K searches/yr · $64.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ski Jacket Men — $0/yr Amazon US Niche (2026) - Flapen"
---
# **ski jacket men**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 92Returns 0Price range 27Avg price 88Brand share 57Review moat 43Quality gap 27
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$64.70**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,180.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$24.47–$307.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 183K searches
**Growth**
**Bad****-89.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ski jacket men is a $0/yr Amazon United States market (183K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ski jacket men market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$97K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**71%**
Top 20: 95%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**29%**
- MAOYSSEN38% - TACVASEN15% - Columbia7% - Yufawow6% - GEMYSE3% - FREE SOLDIER3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -89.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 74.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-men/trend)
## **Top ski jacket men search terms**
- **snow jacket men**158K/yr-89.8%0.3% conv. - **best winter jackets for extreme cold**14K/yr-85.1%0.0% conv. - **insulated coat**6K/yr-87.9%0.0% conv. - **black jacket winter**3K/yr-81.1%0.0% conv. - **winter hacket**2K/yr-77.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ski-jacket-men/search-terms)
## **Top ski jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather**TACVASEN**$52.93**4.7★5,866 rev](https://www.amazon.com/dp/B07Z7F9ZLX) [2**MAOYSSEN Mens Ski Jacket Warm Winter Snow Coat Waterproof Mountain Windbreaker Snowboarding Jacket Hooded for Hiking Travel**MAOYSSEN**$41.20**4.7★2,189 rev](https://www.amazon.com/dp/B0D3V242Q7) [3**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$58.88**4.7★702 rev](https://www.amazon.com/dp/B0CLR98667) [4**Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Clothes Glamping Overlanding Gadget Stuff Truck Motorcycle Accessories Camping Essentials Ice Fishing Gear Hiking Lover Gift**Yufawow**$46.47**4.7★1,100 rev](https://www.amazon.com/dp/B0FKMN323B) [5**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Hooded Snowboarding Windbreaker Mountain Snow Coat**MAOYSSEN**$30.72**4.6★163 rev](https://www.amazon.com/dp/B0FNCCFJX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oymyakon Mens Snowboard Ski Jacket Waterproof Insulated Snow Jackets Coats Winter Outdoor Hooded Mountain Coat Blue L**Oymyakon**$104.21**14 rev9mo ago](https://www.amazon.com/dp/B0FSZ2KZBJ) [**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Hooded Snowboarding Windbreaker Mountain Snow Coat**MAOYSSEN**$30.72**163 rev11mo ago](https://www.amazon.com/dp/B0FNCCFJX4) [**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Hooded Snowboarding Windbreaker Mountain Snow Coat**MAOYSSEN**$31.41**163 rev11mo ago](https://www.amazon.com/dp/B0FNCD4JDN) [**Men Winter Jacket Work Coat Waterproof Windbreaker Heavy Heat Warm Thermal Clothes Glamping Overlanding Gadget Stuff Truck Motorcycle Accessories Camping Essentials Ice Fishing Gear Hiking Lover Gift**Yufawow**$46.47**1,100 rev11mo ago](https://www.amazon.com/dp/B0FKMN323B) [**Yufawow Men Winter Jacket Work Coat Waterproof Wind Breaker Insulated Heavy Softshell Heat Warm Thermal Clothes Ski Snow Snowboard Snowmobile Casual Outdoor Cold Weather Safety Security Construction**Yufawow**$46.73**1,100 rev11mo ago](https://www.amazon.com/dp/B0FKMLRD71)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Helly Hansen Mens Crew Hooded Midlayer Jacket 2.0 597 Navy XS**Helly Hansen**$183.83**4.6★**▲ 592%**](https://www.amazon.com/dp/B0DNQTQY6K) [**MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka**MAOYSSEN**$26.16**4.6★**▲ 584%**](https://www.amazon.com/dp/B0DHJNT5MQ) [**MAOYSSEN Mens Winter Coat Waterproof Warm Ski Snow Jacket Fur Hooded Parka Work Outerwear Snowboarding Jacket**MAOYSSEN**$25.12**4.4★**▲ 550%**](https://www.amazon.com/dp/B0DH2JDKSX) [**Columbia Mens Powder Lite II Insulated Puffer Jacket Black Large**Columbia**$91.91**4.6★**▲ 535%**](https://www.amazon.com/dp/B0CLRBRZHS) [**Oymyakon Mens Snowboard Ski Jacket Waterproof Insulated Snow Jackets Coats Winter Outdoor Hooded Mountain Coat Blue L**Oymyakon**$104.21**4.4★**▲ 474%**](https://www.amazon.com/dp/B0FSZ2KZBJ)
**~~View all trending →~~**
## **What buyers say about ski jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**30%
*“Warm coat”*
**Size-Overall**15%
*“Fits as described”*
**Quality-Overall**10%
*“Overall, this is a reliable product and a good value for the price”*
**Value For Money**8%
*“Great value”*
**Weather Proof**5%
*“Great for cold weather”*
**Comfort-Overall**4%
*“overall a comfortable wear”*
**Weight Light**3%
*“The fabric feels lightweight”*
**Pockets/Compartments**3%
*“Love the pockets”*
**Material Quality**2%
*“The material is durable, comfortable, and provides good warmth without feeling heavy”*
**Advertised Vs Actual Product**2%
*“As shown”*
### **What buyers complain about **
**Size-Overall**16%
*“Size runs small”*
**Quality-Overall**6%
*“has dropped in quality significantly”*
**Zipper Quality**6%
*“Cheap zippers”*
**Thickness**4%
*“It isnt the thickest material”*
**Value For Money**4%
*“Not good value for the money”*
**Thin**3%
*“Too thin”*
**Durability**3%
*“not built to last forever”*
**Warmth**3%
*“does not keep you warm at all”*
**Material Quality**2%
*“Thin material”*
**Weight Heavy**2%
*“It's a little bulky”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Warmth**2%
**Thin**2%
**Length**2%
**Shoulder Fit**2%
**Color**2%
## **Common questions**
- **Is ski jacket men profitable to sell on Amazon United States?**
- The niche generates $0/yr across 96 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is -89.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the ski jacket men niche?**
- 30 brands and 90 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in ski jacket men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.9% — above our launch gate.
- **When does demand for ski jacket men peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 74.2× the quietest.
- **What does it cost to enter the ski jacket men niche?**
- Listings span $24.47–$307.02; the average listing price is $64.70 (sweet spot $15–$100). The average incumbent carries 2,181 reviews — the moat a new listing must climb.
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