---
title: "Skechers Cleo Flats for Women — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/skechers-cleo-flats-for-women"
last_updated: "2026-08-06T05:03:29.838Z"
locale: en
meta:
description: "Niche score 40/100 · $33K/yr market · 416K searches/yr · $39.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $33K/yr market · 416K searches/yr · $39.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skechers Cleo Flats for Women — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **skechers cleo flats for women**
**Skip it**
High returns (12.9%) — this niche doesn't clear our bar today.
Market size 8Growth 37Conversion 3Competition 88Returns 0Price range 90Avg price 95Brand share 31Review moat 31Quality gap 63
**Avg price**
**Incredible****$39.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.79–$93.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,394.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$33K**
$33K/yr · 416K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, skechers cleo flats for women is a $33K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skechers cleo flats for women market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**86%**
Top 20: 99%
**Top-5 click share**
**27%**
Top 20: 55%
**Open market**
**12%**
- Skechers70% - DEXJEWU7% - ATHMILE5% - poemlady2% - Frank Mully2% - Reimferce1% - Open — no brand owns it (17 brands, 12%)
## **Top skechers cleo flats for women search terms**
- **skechers ballet flats for women**45K/yr+116.4%0.1% conv. - **skechers cleo flats for women**59K/yr+13.8%0.2% conv. - **skechers cleo**61K/yr+15.6%0.1% conv. - **sketchers flats**27K/yr+20.1%0.0% conv. - **skechers ballet flats**23K/yr+45.8%0.1% conv. - **skechers dress shoes**30K/yr+11.3%0.0% conv. - **skechers flats for women comfortable**17K/yr-7.4%0.0% conv. - **skechers womens flats**15K/yr+12.4%0.1% conv. - **womens skechers flats**13K/yr+6.6%0.0% conv. - **dressy skechers for women**14K/yr-12.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/skechers-cleo-flats-for-women/search-terms)
## **Top skechers cleo flats for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9826%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skechers Womens Cleo 2.0 - Love Spell Scalloped Knit Skimmer Flats with Air-Cooled Memory Foam Black 9**Skechers**$37.02**4.3★1,260 rev](https://www.amazon.com/dp/B08VD8B15P) [2**Cleo 2.0 - Glitzy Daze**Skechers**$31.90**4.5★1,231 rev](https://www.amazon.com/dp/B0C7ZY43J6) [3**ATHMILE Womens Flat Ballet Shoes Knit for Women Round Toe Women Flats Comfort Soft Slip on Flat Shoes Wedding Office Work Dressy Casual Black Size 8**ATHMILE**$28.10**4.4★1,404 rev](https://www.amazon.com/dp/B0C85L7NCW) [4**Skechers Womens Cleo Square - Blissful Soul Navy 8**Skechers**$46.91**4.4★71 rev](https://www.amazon.com/dp/B0DYL7H77M) [5**Skechers Womens On-The-Go Go Walk Lite - Susie Natural 8**Skechers**$41.37**4.3★2,080 rev](https://www.amazon.com/dp/B07YQNLB5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reimferce Women Comfortable Casual Flats: Lightweight & Anti-Slip for Outdoor Walking - Soft Insole & Breathable Knit for Confidence - Women 25-45 Black**Reimferce**$24.16**88 rev6mo ago](https://www.amazon.com/dp/B0GFKC6J6R) [**Vipost Knit Ballet Flats for Women Pointed Toe Comfortable Foldable Flat Shoes for Work Travel Wedding Breathable Slip On Dressy Flats Black**Vipost**$25.82**119 rev8mo ago](https://www.amazon.com/dp/B0FZS9PZNN) [**Skechers Womens Cleo 2.0 - Mesmerizing Nights TPE 9**Skechers**$49.72**101 rev1y ago](https://www.amazon.com/dp/B0DZ58ZM8H) [**Skechers Womens Cleo 2.0 - Mesmerizing Nights NVY 8**Skechers**$51.67**101 rev1y ago](https://www.amazon.com/dp/B0DZ4X43QK) [**Skechers Womens Cleo Square - Blissful Soul Navy 8**Skechers**$46.91**71 rev1y ago](https://www.amazon.com/dp/B0DYL7H77M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skechers Womens Cleo 2.0 - Mesmerizing Nights NVY 8**Skechers**$51.67**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DZ4X43QK) [**Skechers Womens Cleo Square - Blissful Soul Navy 7.5**Skechers**$45.76**4.4★**▲ 46%**](https://www.amazon.com/dp/B0DYKYKYFY) [**Vipost Knit Ballet Flats for Women Pointed Toe Comfortable Foldable Flat Shoes for Work Travel Wedding Breathable Slip On Dressy Flats Black**Vipost**$25.82**4.4★**▲ 34%**](https://www.amazon.com/dp/B0FZS9PZNN) [**poemlady Womens Ballet Flat Shoes Dress Knit Round Toe Slip On Ballerina Walking Flats Shoes for Woman Casual Comfort Soft 5.5**poemlady**$30.02**4.4★**▲ 30%**](https://www.amazon.com/dp/B0CLP8GS36) [**DEXJEWU Womens Wide Toe Box Flats Shoes Knit Ballet Flat Slip-on Dress Walking Comfort Shoes 005 Navy 10.5**DEXJEWU**$37.68**4.2★**▲ 29%**](https://www.amazon.com/dp/B0DJ2VGG68)
**~~View all trending →~~**
## **What buyers say about skechers cleo flats for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**43%
*“Comfortable and beautiful”*
**Size-Overall**15%
*“Shoes fit perfect”*
**Quality-Overall**4%
*“Good quality”*
**Soft Feel**3%
*“These shoes are incredibly soft and comfortable”*
**Shape/Style**3%
*“love the shape”*
**Color**2%
*“color”*
**Exercise/Sports Suitability**2%
*“Good for walking”*
**Value For Money**2%
*“The price is affordable”*
**Stretchability/Expandability/Elasticity**1%
*“Comfortable with some stretch”*
**Durability**1%
*“theyre still holding strong”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs large”*
**Comfort-Overall**9%
*“Not comfortable at all”*
**Feet Fit**6%
*“Toe box a little tight at first”*
**Pain Relief-Overall**4%
*“Painful”*
**Quality-Overall**4%
*“Looks cheap”*
**Color**3%
*“I wish they came also in a beige or tan”*
**Heel Support**3%
*“slide on the heel”*
**Product Condition**2%
*“found dirty shoes that clearly were not new sold as new shoes to me”*
**Value For Money**2%
*“not what I expected for the price”*
**Material Quality**1%
*“Icky icky nylon”*
### **Top return reasons **
**Size-Overall**28%
**Feet Fit**27%
**Length**16%
**Width**13%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Heel Support**2%
**Material Quality**1%
**Shape/Style**1%
**Color**1%
## **Common questions**
- **Is skechers cleo flats for women profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 84 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the skechers cleo flats for women niche?**
- 23 brands and 74 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in skechers cleo flats for women?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Feet Fit. The return rate is 12.9% — above our launch gate.
- **What does it cost to enter the skechers cleo flats for women niche?**
- Listings span $9.79–$93.20; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.
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