---
title: "Size 5 Shoes — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/size-5-shoes"
last_updated: "2026-08-06T04:38:43.831Z"
locale: en
meta:
description: "Niche score 45/100 · $43K/yr market · 124K searches/yr · $35.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $43K/yr market · 124K searches/yr · $35.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Size 5 Shoes — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **size 5 shoes**
**Skip it**
High returns (9.6%) — this niche doesn't clear our bar today.
Market size 11Growth 27Conversion 12Competition 97Returns 9Price range 88Avg price 95Brand share 80Review moat 24Quality gap 45
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.73–$83.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,670.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$43K**
$43K/yr · 124K searches
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, size 5 shoes is a $43K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **size 5 shoes market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**175**
**Top-5 brand share**
**55%**
Top 20: 86%
**Top-5 click share**
**13%**
Top 20: 34%
**Open market**
**41%**
- Nike17% - adidas14% - Amazon Essentials11% - Under Armour9% - BNV4% - ChicStride4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — +1.3% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/size-5-shoes/trend)
## **Top size 5 shoes search terms**
- **size 5 shoes**18K/yr+29.4%0.2% conv. - **shoes size 5**18K/yr+20.3%0.2% conv. - **boys nike shoes size 5**14K/yr-18.6%0.6% conv. - **nike shoes boys size 5**10K/yr+22.5%0.6% conv. - **nike shoes for boys size 5**9K/yr-8.9%0.7% conv. - **kids size 5 shoes**7K/yr-25.9%1.0% conv. - **size 5 kids shoes**7K/yr-8.7%0.9% conv. - **big kids shoes size 5**8K/yr-33.6%0.5% conv. - **big kid shoes size 5**6K/yr+40.2%0.3% conv. - **boys shoes 5**6K/yr+16.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/size-5-shoes/search-terms)
## **Top size 5 shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4272%$8543%$1K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kids Shoes Boys Sneakers Sports Athletic Running Shoes Girls Shoes Navy Blue Big Kid Size 5**BNV**$22.86**4.3★2,028 rev](https://www.amazon.com/dp/B0BRCY1ZD7) [2**Under Armour Unisex Grade School Lockdown 7 (600) Red/Black/White 5 US**Under Armour**$39.73**4.6★2,122 rev](https://www.amazon.com/dp/B0CJT62TBM) [3**Nike Big Kids Flex Runner 4 Running Shoe Black/Black-White 5Y**Nike**$43.90**4.5★1,458 rev](https://www.amazon.com/dp/B0DYL868JG) [4**Under Armour Boys Grade School Assert 10 (001) Black/White/White 5 US**Under Armour**$38.28**4.6★2,398 rev](https://www.amazon.com/dp/B09XBWZ4LF) [5**KUBUA Kids Sneakers for Boys Girls Running Tennis Shoes Lightweight Breathable Sport Athletic A Black Red Size US 5 Big Kid**KUBUA**$39.33**4.5★11,222 rev](https://www.amazon.com/dp/B0BSFK81GJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adidas Unisex-Kids Samba Indoor White/None/None 5**adidas**$68.93**1,800 rev1mo ago](https://www.amazon.com/dp/B0CKMC1DVM) [**Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 5**adidas**$42.43**2,524 rev1mo ago](https://www.amazon.com/dp/B0CKMBC6Q4) [**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 5**adidas**$41.18**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCB5XRQ) [**adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5**adidas**$39.34**337 rev1mo ago](https://www.amazon.com/dp/B0F33DBPV6) [**Adidas Unisex-Adult Samba Indoor White/Black/Vivid Red 5**adidas**$83.90**4,123 rev1mo ago](https://www.amazon.com/dp/B0CKMKYMB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Unisex Kids Low Top Lace Up Court Sneakers for Boys and Girls Navy 5 Big Kid**Amazon Essentials**$16.73**4.4★**▲ 54%**](https://www.amazon.com/dp/B0F7M5329B) [**ChicStride Boys Girls Walking Shoes Kids Slip On Sneakers Tennis Running Athletic Shoes Camouflage Size 4**ChicStride**$34.99**3.6★**▲ 54%**](https://www.amazon.com/dp/B0DTHYS1QD) [**Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 5 Big Kid**Amazon Essentials**$24.18**4.4★**▲ 53%**](https://www.amazon.com/dp/B0FNS6BZC7) [**Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Navy/Blue 5 Big Kid**Amazon Essentials**$25.03**4.4★**▲ 53%**](https://www.amazon.com/dp/B0FNS4B8HS) [**adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 5**adidas**$39.34**4.6★**▲ 34%**](https://www.amazon.com/dp/B0F33DBPV6)
**~~View all trending →~~**
## **What buyers say about size 5 shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Comfortable and cute”*
**Size-Overall**20%
*“Fits to size”*
**Quality-Overall**10%
*“Nice quality shoes”*
**Value For Money**8%
*“Good value for the price”*
**Durability**4%
*“Durable”*
**Weight Light**3%
*“Super lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Exercise/Sports Suitability**3%
*“running I love them they are awesome”*
**Ease Of Use**3%
*“They are easy to get on and off”*
**Color**2%
*“the color is cute”*
### **What buyers complain about **
**Size-Overall**28%
*“Size down”*
**Durability**18%
*“Broke after one week”*
**Quality-Overall**13%
*“Not well made”*
**Strap/String Quality**3%
*“The elastic strings that are used instead of laces do not stay tied in a knot either”*
**Product Condition**2%
*“Arrived dirty, also not TTS runs small”*
**Color**2%
*“The tag on the top is different. white not blue”*
**Value For Money**2%
*“Not worth the money”*
**Advertised Vs Actual Product**2%
*“Do not believe the hype”*
**Pain Relief-Overall**1%
*“dam my feet hurt like a bish fr”*
**Gap/Hole**1%
*“After the 2nd or 3rd day a hole appeared at the top of them”*
### **Top return reasons **
**Size-Overall**37%
**Feet Fit**31%
**Length**13%
**Width**6%
**Advertised Vs Actual Product**2%
**Color**1%
**Comfort-Overall**1%
**Shape/Style**1%
**Quality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is size 5 shoes profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 205 tracked products. 25 of 58 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the size 5 shoes niche?**
- 57 brands and 175 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in size 5 shoes?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 9.6% — above our launch gate.
- **What does it cost to enter the size 5 shoes niche?**
- Listings span $8.73–$83.90; the average listing price is $35.02 (sweet spot $15–$100). The average incumbent carries 5,670 reviews — the moat a new listing must climb.
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