---
title: "Shungite Necklace — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shungite-necklace"
last_updated: "2026-08-10T14:34:27.366Z"
locale: en
meta:
description: "Niche score 50/100 · $21K/yr market · 44K searches/yr · $18.06 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $21K/yr market · 44K searches/yr · $18.06 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shungite Necklace — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **shungite necklace**
**Worth a look**
Shows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 28Conversion 34Competition 83Returns 44Price range 79Avg price 83Brand share 55Review moat 91Quality gap 62
**Review moat**
**Great****188.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.49–$48.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$21K**
$21K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, shungite necklace is a $21K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shungite necklace market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$23K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#20,400**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **73%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 99%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**22%**
- Karelian Heritage25% - A&M GEMS & JEWELS14% - SHUNGITE TOLVU14% - LWQCHW10% - Amazing Gemstone10% - CHYIFSHIYM6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/shungite-necklace/trend)
## **Top shungite necklace search terms**
- **shungite necklace**30K/yr-1.1%1.9% conv. - **shungite pendant**8K/yr-4.5%1.7% conv. - **shungite jewelry**6K/yr+35.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/shungite-necklace/search-terms)
## **Top shungite necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8478%$2K12%$3K16%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry**A&M GEMS & JEWELS**$28.34**5.0★3 rev](https://www.amazon.com/dp/B0B342BX2B) [2**Karelian Heritage Shungite Protection Necklace Round Pendant Blocker Stone from Karelia Authentic Shungite Jewelry Amulet Defender Shield Quantum Chakra Healing Necklace**Karelian Heritage**$14.37**4.4★471 rev](https://www.amazon.com/dp/B01BQSWOZI) [3**Shungite Pendant Vitality - Made of Authentic black Russian shungite stone - Handmade - TOLVU**SHUNGITE TOLVU**$9.87**4.4★206 rev](https://www.amazon.com/dp/B0BY3FQ375) [4**Amazing Gemstone Orgone Pendant with Shungite Crystal and Chakra Metatron Cube - Natural Healing Pendant Necklace for Women Men**Amazing Gemstone**$11.75**4.1★116 rev](https://www.amazon.com/dp/B09H34VMDW) [5**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)**Karelian Heritage**$22.93**4.2★38 rev](https://www.amazon.com/dp/B0F1TPCN9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types**Crystal Vibe**$22.44**3 rev8mo ago](https://www.amazon.com/dp/B0FY2LVT8Y) [**Karelian Heritage Handcrafted Shungite Crystal Pendant Black Cord Necklace Natural Stone Healing Jewelry PEM4**Karelian Heritage**$23.74**13 rev10mo ago](https://www.amazon.com/dp/B0FNQXQKQ4) [**LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)**LWQCHW**$14.94**5 rev11mo ago](https://www.amazon.com/dp/B0FKYV3432) [**Shungite Cross - Necklace Made of Rare Authentic Black Russian Stone - Handmade - TOLVU**SHUNGITE TOLVU**$16.03**20 rev1y ago](https://www.amazon.com/dp/B0F2B3QSVJ) [**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)**Karelian Heritage**$22.93**38 rev1y ago](https://www.amazon.com/dp/B0F1TPCN9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)**Karelian Heritage**$21.32**4.2★**▲ 168%**](https://www.amazon.com/dp/B0CC6SMGJY) [**A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry**A&M GEMS & JEWELS**$28.34**5.0★**▲ 167%**](https://www.amazon.com/dp/B0B342BX2B) [**LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)**LWQCHW**$14.94**4.8★**▲ 166%**](https://www.amazon.com/dp/B0FKYV3432) [**Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types**Crystal Vibe**$22.44**4.7★**▲ 162%**](https://www.amazon.com/dp/B0FY2LVT8Y) [**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)**Karelian Heritage**$22.93**4.2★**▲ 122%**](https://www.amazon.com/dp/B0F1TPCN9C)
**~~View all trending →~~**
## **What buyers say about shungite necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Good fit”*
**Quality-Overall**13%
*“The cord is good quality”*
**Precious Gemstone**8%
*“The stone itself is simply beautiful”*
**Value For Money**8%
*“this little pendant is worth every penny”*
**Gifting Purpose**5%
*“Was a present”*
**Ease Of Use**4%
*“Ease of wear”*
**Chain/Key Quality**4%
*“They give you a big enough hook where you can add your own chain so Im very pleased with the purchase”*
**Design-Overall**4%
*“I got this stone pendant mainly for its unique design and natural look, and it makes an interesting, understated jewelry piece”*
**Comfort-Overall**4%
*“super comfortable”*
**Durability**3%
*“should not break”*
### **What buyers complain about **
**Size-Overall**14%
*“the necklace was short”*
**Durability**14%
*“Broke”*
**Material Quality**12%
*“disappointed on the material”*
**Quality-Overall**10%
*“Cheap”*
**Strength**8%
*“It breaks”*
**Stitch/Finish/Polish**4%
*“is looks like a cheap piece of sewing thread”*
**Certifications**4%
*“Research shows this may not be valid”*
**Natural Resource Wastage**4%
*“Waste”*
**Thickness**2%
*“And thin”*
**Gap/Hole**2%
*“Small black disk with small hole in it”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Neck Fit**5%
**Wrist Fit**4%
**Shape/Style**4%
**Functionality-Overall**3%
**Width**3%
**Strength**2%
## **Common questions**
- **Is shungite necklace profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 51 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shungite necklace niche?**
- 21 brands and 24 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in shungite necklace?**
- Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 3.5%.
- **When does demand for shungite necklace peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the shungite necklace niche?**
- Listings span $6.49–$48.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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