---
title: "Shrek Costume Kids — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shrek-costume-kids"
last_updated: "2026-08-10T13:31:08.428Z"
locale: en
meta:
description: "Niche score 38/100 · $23K/yr market · 135K searches/yr · $26.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $23K/yr market · 135K searches/yr · $26.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shrek Costume Kids — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **shrek costume kids**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 40Conversion 8Competition 53Returns 8Price range 86Avg price 95Brand share 30Review moat 96Quality gap 48
**Review moat**
**Incredible****79.97**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$26.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.35–$69.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$23K**
$23K/yr · 135K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, shrek costume kids is a $23K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shrek costume kids market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,910**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **29.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**11%**
- INTIMO37% - Dressy Daisy34% - DreamWorks Animation SKG10% - Amamcy4% - Spirit Halloween3% - RWYBEIW3% - Open — no brand owns it (11 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — +12.3% search growth over the last 90 days.
15K10KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/shrek-costume-kids/trend)
## **Top shrek costume kids search terms**
- **shrek costume kids**60K/yr+7.4%0.7% conv. - **toddler shrek costume**19K/yr+44.9%0.5% conv. - **kids shrek costume**12K/yr+10.0%0.6% conv. - **shrek toddler costume**14K/yr+53.0%0.2% conv. - **shrek kids costume**8K/yr+0.3%0.4% conv. - **shrek costume toddler**12K/yr+3.6%0.0% conv. - **disfraz de shrek para nio**5K/yr-9.1%0.0% conv. - **shrek costume for kids**4K/yr-6.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/shrek-costume-kids/search-terms)
## **Top shrek costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9038%$2K12%$3K16%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INTIMO DreamWorks Shrek Boys Character Union Suit Sleep Hooded Lounge Pajama One Piece (14/16) Beige**INTIMO**$40.14**4.6★42 rev](https://www.amazon.com/dp/B0DF3M3SPQ) [2**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 5-6**Dressy Daisy**$24.50**4.8★21 rev](https://www.amazon.com/dp/B0FH6K2JVS) [3**INTIMO DreamWorks Shrek Boys Character Union Suit Sleep Hooded Lounge Pajama One Piece (8) Beige**INTIMO**$34.36**4.6★42 rev](https://www.amazon.com/dp/B0DF3ZZQ7C) [4**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 12**Dressy Daisy**$26.18**4.8★21 rev](https://www.amazon.com/dp/B0FH6QC55Q) [5**DreamWorks Shrek Little Girls Scuba Cosplay Tulle Tutu Dress Green/Pink 7-8**DreamWorks Animation SKG**$20.30**5.0★13 rev](https://www.amazon.com/dp/B0DZL2NQ77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (10) Multicolored**INTIMO**$19.00**7 rev8mo ago](https://www.amazon.com/dp/B0FW1P6K1R) [**ROC PARTY Kids Hooded Animal Costume - Unisex Halloween Dress-Up Outfit & Cosplay Playwear for Boys & Girls Ages 4-12 (Grey Donkey 4-6 Years)**ROC PARTY**$29.11**41 rev11mo ago](https://www.amazon.com/dp/B0FCY6KBWN) [**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 5-6**Dressy Daisy**$24.50**21 rev12mo ago](https://www.amazon.com/dp/B0FH6K2JVS) [**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 12**Dressy Daisy**$26.18**21 rev12mo ago](https://www.amazon.com/dp/B0FH6QC55Q) [**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 4T - 5**Dressy Daisy**$24.26**21 rev12mo ago](https://www.amazon.com/dp/B0FH6NYD4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amamcy Cute Skull Cap Hat with Ears for Boys Girls Green Beanie Cap Bucket Hats Docker Caps Funny Costume Caps Cosplay**Amamcy**$13.92**4.2★**▲ 208%**](https://www.amazon.com/dp/B0FH4K4JYZ) [**INTIMO DreamWorks Shrek Boys Character Union Suit Sleep Hooded Lounge Pajama One Piece (4/5) Beige**INTIMO**$36.99**4.6★**▲ 205%**](https://www.amazon.com/dp/B0DF3ZJJRD) [**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (10) Multicolored**INTIMO**$19.00**4.8★**▲ 204%**](https://www.amazon.com/dp/B0FW1P6K1R) [**ROC PARTY Kids Hooded Animal Costume - Unisex Halloween Dress-Up Outfit & Cosplay Playwear for Boys & Girls Ages 4-12 (Grey Donkey 4-6 Years)**ROC PARTY**$29.11**4.6★**▲ 172%**](https://www.amazon.com/dp/B0FCY6KBWN) [**Dressy Daisy Monster Character Costume for Boys Green Ogre Outfit Long Sleeve Print T-Shirt & Pants Dress Up Set Funny Halloween for Kids Size 4T - 5**Dressy Daisy**$24.26**4.8★**▲ 167%**](https://www.amazon.com/dp/B0FH6NYD4R)
**~~View all trending →~~**
## **What buyers say about shrek costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**45%
*“The fit is great”*
**Comfort-Overall**7%
*“comfy enough to lounge about in”*
**Value For Money**7%
*“It's a great costume for the price”*
**Durability**7%
*“so far we've had no issues with fading or durability”*
**Soft Feel**5%
*“Soft and stretchy material”*
**Breathability**5%
*“Nice and breathable material without being see-through”*
**Stretchability/Expandability/Elasticity**5%
*“Soft and stretchy material”*
**Quality-Overall**5%
*“The quality is very good”*
**Machine Wash Suitability**5%
*“Washes well and dries easily”*
**Material Quality**5%
*“Nice and breathable material without being see-through”*
### **What buyers complain about **
**Quality-Overall**50%
*“Quality could be better”*
**Stiffness**10%
*“The printing all over the clothes makes them feel a bit stiff”*
### **Top return reasons **
**Size-Overall**61%
**Length**8%
**Value For Money**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Smell**1%
**Defective Material/Parts**1%
**Color**1%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is shrek costume kids profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the shrek costume kids niche?**
- 17 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in shrek costume kids?**
- Top complaints mined from reviews: Quality-Overall, Stiffness. The return rate is 9.9% — above our launch gate.
- **What does it cost to enter the shrek costume kids niche?**
- Listings span $8.35–$69.66; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.
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