---
title: "Sherpa — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sherpa"
last_updated: "2026-08-10T18:50:19.005Z"
locale: en
meta:
description: "Niche score 21/100 · $23K/yr market · 510K searches/yr · $28.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $23K/yr market · 510K searches/yr · $28.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sherpa — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **sherpa**
**Skip it**
Soft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 2Competition 21Returns 20Price range 95Avg price 95Brand share 15Review moat 16Quality gap 28
**Avg price**
**Incredible****$28.06**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.51–$42.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****21,324.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$23K**
$23K/yr · 510K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-79.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sherpa is a $23K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 21/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sherpa market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$70K–$84K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Amazon Essentials72% - GEEK LIGHTING8% - MAGCOMSEN6% - SCODI4% - Runcati4% - Yundobop3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -79.1% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 38.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sherpa/trend)
## **Top sherpa search terms**
- **sherpa hoodie men**73K/yr-82.0%0.2% conv. - **sherpa lined hoodie**60K/yr-82.0%0.1% conv. - **fleece lined hoodie**43K/yr-77.6%0.1% conv. - **mens sherpa hoodie**53K/yr-78.6%0.3% conv. - **sherpa lined hoodie men**58K/yr-82.9%0.1% conv. - **mens sherpa lined hoodie**37K/yr-75.3%0.0% conv. - **womens sherpa hoodie**29K/yr-73.6%0.0% conv. - **fleece lined hoodie men**36K/yr-83.3%0.2% conv. - **fuzzy sweatshirt**17K/yr-71.6%0.0% conv. - **fleece lined hoodies for men**10K/yr-64.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sherpa/search-terms)
## **Top sherpa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$7K45%$10K60%$14K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Sherpa Lined Full-Zip Hooded Fleece Sweatshirt Navy Small**Amazon Essentials**$19.57**4.6★35,716 rev](https://www.amazon.com/dp/B079P9JPML) [2**GEEK LIGHTING Hoodies for Men Heavyweight Fleece Sweatshirt - Full Zip Up Thick Sherpa Lined All black L**GEEK LIGHTING**$34.83**4.4★4,139 rev](https://www.amazon.com/dp/B0753FLT1D) [3**MAGCOMSEN Hoodies For Men Heavyweight Sherpa Fleece Lined Hoodies Pullover Winter Thermal Hooded Sweatshirt Warm Thick Hoodie Black**MAGCOMSEN**$33.52**4.6★639 rev](https://www.amazon.com/dp/B0DM1M8HH4) [4**Amazon Essentials Mens Regular Fit Sherpa-Lined Pullover Hoodie Navy Large**Amazon Essentials**$18.51**4.6★13,939 rev](https://www.amazon.com/dp/B07P7V4Q6P) [5**Amazon Essentials Mens Sherpa Lined Full-Zip Hooded Fleece Sweatshirt Black Medium**Amazon Essentials**$22.65**4.6★35,716 rev](https://www.amazon.com/dp/B079P6JQF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yundobop Mens Heavy Pullover Hoodies Sherpa Fleece Lined Grey L**Yundobop**$38.55**148 rev11mo ago](https://www.amazon.com/dp/B0FNC8LQKB) [**MAGCOMSEN Hoodies For Men Heavyweight Sherpa Fleece Lined Hoodies Pullover Winter Thermal Hooded Sweatshirt Warm Thick Hoodie Black**MAGCOMSEN**$33.52**639 rev1y ago](https://www.amazon.com/dp/B0DM1M8HH4) [**SCODI Hoodies for Men Heavyweight Fleece Sweatshirt - Full Zip Up Thick Sherpa Lined Hooded Sweatshirts Black Large**SCODI**$34.95**1,956 rev4y ago](https://www.amazon.com/dp/B098JNG3M7) [**Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Off-white Large**Amazon Essentials**$21.80**10,273 rev5y ago](https://www.amazon.com/dp/B0869B41J6) [**Amazon Essentials Mens Sherpa Lined Full-Zip Hooded Fleece Sweatshirt Navy Small**Amazon Essentials**$19.57**35,716 rev6y ago](https://www.amazon.com/dp/B079P9JPML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Off-white Large**Amazon Essentials**$21.80**4.6★**▲ 679%**](https://www.amazon.com/dp/B0869B41J6) [**Amazon Essentials Mens Sherpa Lined Full-Zip Hooded Fleece Sweatshirt Black Medium**Amazon Essentials**$22.65**4.6★**▲ 423%**](https://www.amazon.com/dp/B079P6JQF7) [**Yundobop Mens Heavy Pullover Hoodies Sherpa Fleece Lined Grey L**Yundobop**$38.55**4.6★**▲ 309%**](https://www.amazon.com/dp/B0FNC8LQKB) [**THE COMFY Original | Sherpa Lined Microfiber Fleece Wearable Blanket Oversized Design with Hood and Pocket From Shark Tank for Women & Men Warm and Cozy Gifts**THE COMFY**$42.95**4.8★**▲ 257%**](https://www.amazon.com/dp/B07DKSY26D) [**Amazon Essentials Mens Sherpa Lined Full-Zip Hooded Fleece Sweatshirt Navy Small**Amazon Essentials**$19.57**4.6★**▲ 12%**](https://www.amazon.com/dp/B079P9JPML)
**~~View all trending →~~**
## **What buyers say about sherpa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**40%
*“Warm as advertised”*
**Comfort-Overall**14%
*“Its comfortable”*
**Value For Money**12%
*“Really nice coat -- for the money -- you will be surprised”*
**Size-Overall**10%
*“it fit very well”*
**Quality-Overall**6%
*“Good Quality”*
**Thickness**3%
*“This Hoodie is great, very thick and keeps warmth”*
**Pet Friendly**2%
*“My cat loves it”*
**Gifting Purpose**2%
*“It was a gift”*
**Durability**1%
*“The zipper and sweatshirt are durable and have held up to constant wear”*
**Advertised Vs Actual Product**1%
*“I mean it does the job”*
### **What buyers complain about **
**Quality-Overall**26%
*“Garbage - giant hole in the neck after 2 weeks”*
**Stitch/Finish/Polish**11%
*“A few loose threads”*
**Zipper Quality**11%
*“Faulty zipper”*
**Material Quality**9%
*“the material is already balling up”*
**Durability**5%
*“it will get torn”*
**Size-Overall**5%
*“A little small”*
**Color**3%
*“as it looks distressed/ uneven in color”*
**Value For Money**3%
*“Absolutely not worth the price”*
**Arm Fit**2%
*“Wish the arms were lined as well though”*
**Gap/Hole**2%
*“Garbage - giant hole in the neck after 2 weeks”*
### **Top return reasons **
**Size-Overall**51%
**Sleeve Fit**6%
**Material Quality**5%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Length**3%
**Chest Fit**3%
**Zipper Quality**2%
**Shoulder Fit**2%
**Color**2%
## **Common questions**
- **Is sherpa profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.1%. Flapen's verdict: Skip it (21/100).
- **How competitive is the sherpa niche?**
- 7 brands and 12 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in sherpa?**
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Zipper Quality. The return rate is 6.5% — above our launch gate.
- **When does demand for sherpa peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 38.2× the quietest.
- **What does it cost to enter the sherpa niche?**
- Listings span $18.51–$42.95; the average listing price is $28.06 (sweet spot $15–$100). The average incumbent carries 21,324 reviews — the moat a new listing must climb.
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