---
title: "Sheer Nightgown — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sheer-nightgown"
last_updated: "2026-08-10T13:29:38.160Z"
locale: en
meta:
description: "Niche score 46/100 · $20K/yr market · 387K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $20K/yr market · 387K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sheer Nightgown — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **sheer nightgown**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 5Growth 23Conversion 4Competition 97Returns 22Price range 86Avg price 80Brand share 77Review moat 52Quality gap 62
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Price range**
**Great****$8.63–$66.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,434.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$20K**
$20K/yr · 387K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sheer nightgown is a $20K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sheer nightgown market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#3,462**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**68 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**58%**
Top 20: 83%
**Top-5 click share**
**12%**
Top 20: 31%
**Open market**
**40%**
- Ekouaer30% - Avidlove7% - OYOANGLE7% - Foxiny6% - Generic6% - Litherday4%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -4.4% search growth over the last 90 days.
8K6KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sheer-nightgown/trend)
## **Top sheer nightgown search terms**
- **sheer nightgown**67K/yr+11.1%0.2% conv. - **backless nightgown**38K/yr-34.9%0.2% conv. - **blue nightgown**36K/yr+6.5%0.1% conv. - **satin sleep dress**20K/yr+15.2%0.1% conv. - **yellow nightgown**17K/yr+37.2%0.1% conv. - **plus size silk nightgowns**23K/yr-4.4%0.1% conv. - **satin night gown**19K/yr-11.6%0.1% conv. - **chemise with built in bra**13K/yr+18.3%0.1% conv. - **plus size nighty**16K/yr-34.6%0.0% conv. - **silk sleep dress**16K/yr+11.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sheer-nightgown/search-terms)
## **Top sheer nightgown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1992%$3973%$5964%$7941101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OYOANGLE Womens 2 Piece Mesh Sheer Floral Lace Babydoll Slip Dress Nightgowns and Thong Lingerie Set White X-Large**OYOANGLE**$15.32**4.5★570 rev](https://www.amazon.com/dp/B0DFW9SCGB) [2**Avidlove Womens Sleepwear Sexy Chemise Nightgown Modal Sleepwear Full Slips Lace Babydoll Black M**Avidlove**$15.45**4.5★6,785 rev](https://www.amazon.com/dp/B09RWFD2JX) [3**UPVV Women Long Mesh Nightgowns and Underpants Lace Babydoll Lingerie Sleepwear See Through Robe with Sleeve Dusty Pink**UPVV**$19.80**3.4★41 rev](https://www.amazon.com/dp/B0F32JNWLF) [4**CHICME Womens Lace Trim Side Slit Modal Cami Sleep Dress Loungewear Cute Night Gowns for Women Gray-L**CHICME**$9.12**4.5★1,917 rev](https://www.amazon.com/dp/B0DKTDZSJB) [5**Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear (US Alpha Large Regular Regular Black)**Generic**$17.71**4.3★518 rev](https://www.amazon.com/dp/B0GHDPMXWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JHTK Backless cami Dress Short for Women Mini 30 Colors House Backless Dress Sleeveless Cami Lounge Dress Above Knee House Dress (US Alpha Large Regular Regular Dark Green)**JHTK**$14.84**17 rev2mo ago](https://www.amazon.com/dp/B0GZL2L4RZ) [**Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear (US Alpha Large Regular Regular Black)**Generic**$17.71**518 rev5mo ago](https://www.amazon.com/dp/B0GHDPMXWV) [**Ekouaer Women Lace Nightgown Sexy Spaghetti Strap Cami Sleeveless Chemise Bamboo Viscose Sleepwear Sleep Dress Black**Ekouaer**$15.16**135 rev5mo ago](https://www.amazon.com/dp/B0GH67D81V) [**OYOANGLE Womens Off the Shoulder Sheer Nightgowns Bow Short Puff Sleeve Maxi Nightdress Sleepwear White X-Large**OYOANGLE**$25.34**6 rev7mo ago](https://www.amazon.com/dp/B0FXFJLKWD) [**Night Poem Nightgowns for Women - Satin V Neck Nightdress Womens Nightgowns with Spaghetti Straps Lace Silk Lingerie for Party Wedding or Casual Wear S Light Blue**Night Poem**$23.00**16 rev9mo ago](https://www.amazon.com/dp/B0FPLP77VD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OYOANGLE Womens Off the Shoulder Sheer Nightgowns Bow Short Puff Sleeve Maxi Nightdress Sleepwear White X-Large**OYOANGLE**$25.34**5.0★**▲ 53%**](https://www.amazon.com/dp/B0FXFJLKWD) [**JHTK Backless cami Dress Short for Women Mini 30 Colors House Backless Dress Sleeveless Cami Lounge Dress Above Knee House Dress (US Alpha Large Regular Regular Dark Green)**JHTK**$14.84**4.3★**▲ 53%**](https://www.amazon.com/dp/B0GZL2L4RZ) [**Night Poem Nightgowns for Women - Satin V Neck Nightdress Womens Nightgowns with Spaghetti Straps Lace Silk Lingerie for Party Wedding or Casual Wear S Light Blue**Night Poem**$23.00**4.7★**▲ 52%**](https://www.amazon.com/dp/B0FPLP77VD) [**OYOANGLE Womens 2 Piece Mesh Sheer Floral Lace Babydoll Slip Dress Nightgowns and Thong Lingerie Set White X-Large**OYOANGLE**$15.32**4.5★**▲ 52%**](https://www.amazon.com/dp/B0DFW9SCGB) [**Ekouaer Women Lace Nightgown Sexy Spaghetti Strap Cami Sleeveless Chemise Bamboo Viscose Sleepwear Sleep Dress Black**Ekouaer**$15.16**4.6★**▲ 51%**](https://www.amazon.com/dp/B0GH67D81V)
**~~View all trending →~~**
## **What buyers say about sheer nightgown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“comfortable to wear”*
**Size-Overall**17%
*“Fits beautifully”*
**Soft Feel**11%
*“Material is soft”*
**Shape/Style**7%
*“Flattering”*
**Material Quality**5%
*“Great material”*
**Quality-Overall**5%
*“Good quality night gown or house dress”*
**Color**4%
*“The colors is perfect”*
**Value For Money**3%
*“Good value”*
**Advertised Vs Actual Product**2%
*“As described”*
**Breathability**2%
*“Very breathable”*
### **What buyers complain about **
**Size-Overall**26%
*“Doesn't fit”*
**Quality-Overall**8%
*“Kind of cheap”*
**Material Quality**3%
*“Feels like polyester”*
**Strap/String Quality**3%
*“The strap of the black one broke after the first time of me wearing it”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Color**2%
*“Dirty color”*
**Chest Fit**2%
*“- The chest fits a little strange”*
**Durability**2%
*“not made to last”*
**Transparency**1%
*“not really see-through”*
**Stitch/Finish/Polish**1%
*“The seams badly sewn, and some are loose and poorly made”*
### **Top return reasons **
**Size-Overall**48%
**Length**10%
**Chest Fit**9%
**Material Quality**6%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Width**3%
**Shape/Style**2%
**Color**2%
**Thin**2%
## **Common questions**
- **Is sheer nightgown profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 244 tracked products. 9 of 79 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sheer nightgown niche?**
- 68 brands and 91 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in sheer nightgown?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.8% — above our launch gate.
- **What does it cost to enter the sheer nightgown niche?**
- Listings span $8.63–$66.73; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.
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