---
title: "Trend — shawl - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shawl/trend"
last_updated: "2026-08-08T09:26:14.575Z"
locale: en
meta:
  description: "Niche score 54/100 · $1.2M/yr market · 7.5M searches/yr · $17.08 avg price. High returns (9.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $1.2M/yr market · 7.5M searches/yr · $17.08 avg price. High returns (9.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shawl - Flapen"
---

# **shawl**

**Worth a look**

Shows sweet-spot pricing room ($7.33–$66.30), but high returns (9.1%) keeps it on the watch list.

Market size 82Growth 49Conversion 12Competition 77Returns 10Price range 85Avg price 80Brand share 67Review moat 45Quality gap 32

**Price range**

**Great****$7.33–$66.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 7.5M searches

**Avg price**

**Great****$17.08**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,951.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.1%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend