---
title: "Trend — shawl pin - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shawl-pin/trend"
last_updated: "2026-08-10T21:41:42.677Z"
locale: en
meta:
  description: "Niche score 53/100 · $78K/yr market · 264K searches/yr · $8.78 avg price. Soft demand (-25.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $78K/yr market · 264K searches/yr · $8.78 avg price. Soft demand (-25.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shawl pin - Flapen"
---

# **shawl pin**

**Worth a look**

Shows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-25.7% this quarter) keeps it on the watch list.

Market size 19Growth 12Conversion 42Competition 93Returns 80Price range 21Avg price 24Brand share 97Review moat 74Quality gap 68

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****534.02**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.78**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.26–$17.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$78K**

$78K/yr · 264K searches

**Growth**

**Bad****-25.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend